Nieman Foundation at Harvard
HOME
          
LATEST STORY
Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
ABOUT                    SUBSCRIBE
May 1, 2014, 2:34 p.m.
LINK: www.politico.com  ➚   |   Posted by: Joshua Benton   |   May 1, 2014

As part of its new media issue, Politico Magazine has a Susan Glasser interview with Bill Keller (ex-New York Times) and Marcus Brauchli (ex-Washington Post, ex-Wall Street Journal) in which they give their take on the changing media world.

On paywalls, Keller:

I was executive editor for eight years. We probably spent six of those years worrying about what the business model would be. And we looked at everything. We looked at every variation of pay models. We looked at micropayments, we looked at nonprofit status even, for God’s sake — we looked at everything. Should we have done it [launched a paywall] earlier? I don’t know. I mean, yeah, we could have done it earlier, it might have helped, but we did it early enough.

And Brauchli:

There was a strong sense that having a large audience was vital to the Post’s success and relevance, and even today with the paywall as it’s been implemented (at least as I understand it), there is still a desire to have the largest possible audience. I’ve been watching with some interest as they’re trying to evolve the model to now enable readers of other metropolitan newspapers around the country to have access to Washington Post content, which is clearly an attempt to broaden the audience as much as possible. I don’t know that there’s got to be one model in journalism.

(Trivia: Marcus Brauchli’s brother David is an exec at the European paywall company Piano Media.)

Lots of other interesting color in there — check it out.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
“Because we’ve been in a relatively protected space, I think one of the challenges is that there’s not always the urgency to change.”
Hundreds of Tribune employees are protesting Alden Global Capital’s sudden interest in their newspapers
“We are animated by a serious concern for the future of journalism as a public good and a valuable commodity.”
Bloomberg Media is buying CityLab from The Atlantic (and some of its fans are nervous)
“These folks at CityLab have built a terrific site and terrific audience, not only committed to understanding what’s coming but covering the intersection of innovation.”