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Are public media podcasts facing a “Moneyball” moment?
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Sept. 22, 2014, 11:02 a.m.
Audience & Social

The American Press Institute’s Lisa Zimmermann has a detailed piece that tries to answer that question. And the solutions don’t always have to involve big investments in technology; here’s one take from Spokane:

The Spokesman-Review in Washington State changed its commenting policy in August 2014. “We no longer will allow comments to be posted on national or international stories, or letters to the editor,” wrote editor Gary Graham, noting that the comments will be allowed on local stories, staff blogs and staff columns, but that these discussions will no longer take place beneath the content. Instead readers now click the link provided where they are brought to a separate page for discussion.

Graham said the two goals behind these changes were to “encourage more constructive and civil discourse on local issues” and to reduce the amount of time staff spend monitoring comments. “It’s no secret that our newsroom ranks are much smaller in the wake of the economic tsunami that has wreaked havoc on the industry, and time spent moderating comments is time we cannot spend on research, reporting and editing,” he wrote.

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