Nieman Foundation at Harvard
HOME
          
LATEST STORY
From newsroom to newsletter: How local journalists are DIYing important coverage via email
ABOUT                    SUBSCRIBE
Aug. 19, 2015, 12:37 p.m.
Audience & Social
LINK: www.pewresearch.org  ➚   |   Posted by: Shan Wang   |   August 19, 2015

A study published last month confirmed what we already know: Americans across all demographics are increasingly getting their news from Facebook and Twitter. Nearly two-thirds of Facebook and Twitter users saying they use those social platforms to get news, with Twitter users particularly using it for breaking news.

But how are these users actually using the platform? How do they share news and what accounts do they follow? A new Pew snapshot susses out a few different behaviors. Not all Twitter users tweet about the news, for instance, but for those who do, nearly half their tweets on average were news-related.

Pew-Twitter-accountsfollowed-cc

When posting about news, users were more likely to retweet than write an original post. On average, news media accounts made up about 9 percent of the accounts these users followed — but tweets from these accounts constituted 23 percent of these users’ feeds.

Of these news-tweeters sampled, the most popular topics were entertainment, sports, and then government and politics:

These findings come from a small but “representative” sample: for this study, Pew followed the Twitter activity of 176 U.S. adults with publicly accessible handles during a random four-week period between August 2014 and February 2015. Its survey suggests that many Twitter users are still just sporadic posters, with most in the 176-person sample tweeting just a few times a week or less.

The full post is available here with an explanation of the methodology and the study’s limitations.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
From newsroom to newsletter: How local journalists are DIYing important coverage via email
Just as blogging allowed a new cadre of journalists to work outside established news organizations in the early 2000s, the email newsletter boom has done the same in local communities. “This is more than 40 hours a week for far less than minimum wage. To be frank, it’s exhausting. I only do it because it’s so important.”
Apple should do for news in Safari on mobile what Google has done for news in Chrome
Your iPhone is very good at directing your attention. What if it could be a little bit better at directing it toward news?
The Washington Post now offers 20 weeks of paid parental leave; here’s what other U.S. news orgs provide
The Wall Street Journal: 20 weeks. The New York Times offers 16 to 18 weeks for birth mothers and 10 weeks for non–birth parents.