Nieman Foundation at Harvard
HOME
          
LATEST STORY
Here’s Chalkbeat’s vision for local education news by 2025
ABOUT                    SUBSCRIBE
Oct. 18, 2016, 1 p.m.
Audience & Social
LINK: www.wan-ifra.org  ➚   |   Posted by: Shan Wang   |   October 18, 2016

Comments sections aren’t always doomed to be garbage, but many need constant care to avoid that fate.

One news site after another has given up on commenting altogether in the past year. (Meanwhile, comments are still coming in on our year-old roundup of what happened after seven news organizations got rid of comments.) But at least among the organizations surveyed by WAN-IFRA for its latest Global Report on Online Commenting, comments sections have been kept intact. Eighty-two percent of those sites still allow commenting, and 53 percent of organizations surveyed believe that comments sections contribute “to the debate” and “provide ideas and input for future stories.” WAN-IFRA worked with a total of 78 organizations across 46 countries for the report.

wanifra-comments-chart1

First, the bad news. Unsurprisingly, most organizations (65 percent) reported that their journalists were subject to online trolling, with opinion pieces often generating the most comments. Sensitive topics were often the target of trolls: Russian trolls, for instance, bombarded the comments section of the German daily Süddeutsche Zeitung, prompting it to close its comment section.

wanifra-comments-mosttopic

Good comment moderation requires time and money. WAN-IFRA highlighted The New York Times as a success story, but only about 10 percent of Times stories are open to comments, and dedicated community editor Bassey Etim and his team do a meticulous job. (Take the Times’s comment moderation quiz — it’s not easy.) Other outlets, like Helsingin Sanomat, Finland’s largest newspaper, outsource the job:

What persuaded Helsingin Sanomat? ‘It was money. It was so much cheaper than having to own your own staff,’ said Jarkko Rahkonen, the paper’s Head of News Archive and Moderating.

It is not the only one. The Financial Times has a team of moderators based in the Philippines, which works with a community manager in London. For years, companies such as Facebook and YouTube have hired low-cost temporary staff, often in other countries where labor is cheaper, to moderate content for them.

As more and more news organizations abandon their own commenting platforms, some are voicing concern. ‘It’s a symptom of something fundamentally wrong,’ said Emanuel Karlsten, a Swedish journalist and digital strategy consultant who has worked with Expressen and Aftonbladet. He observed that many Swedish media houses have either shut down commenting, minimized the function or outsourced it completely to external companies.

Still, many news organizations are aware of the value of reader input and are working on best practices to bring in reader voices and input, whether that means investing more money into better technology or moderating reader contributions on a smaller scale. Guardian stories are open to comments for three days; New York Times stories are open for only 24 hours. And despite shutting down comments after the Russian trolling, Süddeutsche Zeitung is still offering outlets for readers to comment, albeit in a more contained and controlled format:

It is now organizing three to five topics a day for focused discussion with its readers. It also polls its readers for story ideas and questions about its reporting. For its groundbreaking Panama Papers reports, after receiving questions from its readers, the paper reacted by answering and packaging the answers into several follow-up news reports. ‘It’s an enormous resource,’ said Krach of Süddeutsche Zeitung. ‘We are convinced it is worthwhile doing, maintaining this connection to readers.’

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Here’s Chalkbeat’s vision for local education news by 2025
The network’s pitch to local funders: “By the time the school reforms reached their zenith, there was not a single local education reporter dedicated to covering them.”
The New York Times shutters NYT en Español after three years: “It did not prove financially successful”
NYT en Español’s founding editorial director called the decision “extremely short-sighted,” and many others who’d worked on the product or read and followed it expressed their disappointment.
Nonprofit news outlets aren’t relying as heavily on foundations — but journalism philanthropy continues to grow
“Nonprofit news organizations have much in common even if their scope or mission differs. Their journalistic missions are shaped largely by the gaps they are trying to fill — investigative at the state, national and global level; more general news at the local level.”