Nieman Foundation at Harvard
HOME
          
LATEST STORY
Apple wants you (and it) to get paid for your premium podcasts
ABOUT                    SUBSCRIBE
Oct. 6, 2016, 12:27 p.m.
Audience & Social
LINK: www.pewresearch.org  ➚   |   Posted by: Ricardo Bilton   |   October 6, 2016

Digital publishers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go.

New data from Pew Research finds that, when it comes to the news, younger adults still prefer words over moving images. While 46 percent of Americans overall say they prefer to watch the news over reading it, that number is far lower for Americans between the ages of 18 and 29 — only 38 percent of that group named video as their preferred news consumption format. In contrast, 42 percent said that they actually prefer text (which they prefer to read online, of course). Just 19 percent of young adults named listening as their preference. (“Smelling the news” was not an option.)

ft_16_09_30_newsbyage

Those preferences put young people at odds with those between 50 and 64 and those over 65, of which 52 percent and 58 percent, respectively, said they prefer to watch the news. Less than thirty percent of people in both those age groups said the same for text.

These generational gaps in news consumption preferences join similar findings from back in July, when Pew reported that 54 percent of 18- to 29-year-olds said that they prefer to get their news online — significantly higher than, say, the 38 percent of those ages 30 to 49, or the 15 percent of those ages 50 to 64 who said the same.

The lack of unhindered enthusiasm among young people for watching news online is probably sobering for digital publishers, many of which are eyeing video as a way to escape their reliance on display advertising, which seems in irrevocable decline.

But the challenges facing digital news video have been clear for some time. Oxford’s Reuters Institute for the Study of Journalism found in July that people don’t exactly flock to video when big news stories hit: “So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,” Antonis Kalogeropoulos, one of the report’s authors, said in a statement at the time.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Apple wants you (and it) to get paid for your premium podcasts
There’ll now be a dead-easy way to pay for a podcast on your iPhone. Will there be a market, and is this the end of the open podcasting ecosystem?
Why do people still get print newspapers? Well, partly to start up the grill (seriously)
“Appropriating the newspaper is tied to non-news practices which are meaningful to the actors, although they might seem trivial to some scholars.”
Being skeptical of sources is a journalist’s job — but it doesn’t always happen when those sources are the police
As a scholar who researches media coverage of police and protests, I believe Toledo’s death exposes a blind spot in journalism: a tendency to go with the “police said” narrative without outwardly questioning if it is right.