Breaking news alerts, more analytics, summaries of what your followers are tweeting about: Twitter is considering a “new, more enhanced Tweetdeck,” with no ads, The Verge reported Thursday. Some users received a survey about it:

Scoop: Twitter is developing an 'advanced TweetDeck' that would be available for monthly subscription fee & feature a range of new features: pic.twitter.com/MlKw8xZlVS

— Andrew Tavani (@andrewtavani) March 23, 2017

2 more notes on 'advanced TweetDeck': 1. Monthly subscription fee Twitter is exploring in the survey is $19.99. 2. Complete list of features pic.twitter.com/YEOf9AQ9bt

— Andrew Tavani (@andrewtavani) March 24, 2017

Several of the premium features listed, like advanced publishing features and analytics, are already available through third-party social media management tools like Socialflow and Buffer. Last summer, Twitter released a tool called Twitter Dashboard aimed at tweet scheduling for businesses, but it shut down just a few months later.

Most news orgs use SocialFlow, not Tweetdeck – will Twitter try to lock API again? https://t.co/PmuikUyny2 pic.twitter.com/8PHOL72BQc

— Heidi N Moore (@moorehn) March 23, 2017

With Medium's subscription fee and Twitter maybe doing this, social platforms are finally doing that long-rejected 'letting users pay' thing https://t.co/RhQ2eln55R

— Martin Bryant (@MartinSFP) March 23, 2017

Some media folk seemed to like the idea; there was also puzzlement over why Twitter didn’t consider it sooner.

I would pay Twitter monthly so fast to get rid of the ads (and it might be happening) https://t.co/fhYO3YJ6Sy pic.twitter.com/TikHSsHmRG

— Owen ⚡️ (@ow) March 24, 2017

an exciting development in the humiliating BDSM relationship that is professional Twitter usage https://t.co/blxmOc7trW

— John Herrman (@jwherrman) March 23, 2017

If it lets you edit tweets I’m in for $20/month

— Casey Newton (@CaseyNewton) March 23, 2017