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Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
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Jan. 24, 2018, 12:29 p.m.
Audience & Social
LINK: journalists.org  ➚   |   Posted by: Christine Schmidt   |   January 24, 2018

In the unquenchable quest for greater interaction with readers, journalists have become nerds for newsletters. (We might be guilty of that.)

According to MailChimp, newsletters in the media and publishing industry have a 22 percent open rate, and the size of the company does not drastically affect the open rate — showing that publishers large and small can have a say in their subscribers’ media diet. News organizations have also found that strong relationships with newsletter subscribers can lead to greater paid subscriptions to the organization as well: As my colleague Ricardo Bilton recently reported, Condé Nast’s data science team found that the best indication of whether a NewYorker.com reader would become a paying subscriber is if they were a newsletter subscriber.

An aptly named Online News Association local event in New York last night reviewed best practices for A/B testing, actually landing in inboxes, and using email newsletters to build community. HuffPost newsletter editor Alexandra March, The New Yorker’s new director of newsletters (previously of BuzzFeed) Dan Oshinsky, The Flip Side founder Annafi Wahed, Vox Media newsletter growth lead Annemarie Dooling, and Eater newsletter editor Jenny Zhang shared their top tips for quality newslettering. Their full presentation slides are at this link, and highlights from ONA Twitter are below:

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Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
“When you say national, usually what that means is New York or D.C. We’re trying to read that so that the gravity is really coming out of Southern California and expanding outward from that.”
How The New York Times assesses, tests, and prepares for the (un)expected news event
Rather than hastily address issues in the months leading up to big events where we expected lots of reader traffic, we decided to take stock of our systems as a whole and enact longer term resilience measures.
I have come to bury Knewz, not to praise it
News Corp’s painfully named news aggregator promised to somehow battle “crass clickbait,” filter bubbles, media bias, and two trillion-dollar companies, all at once. It ended up being a D-minus Drudge clone and OnlyFans blog.