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    Buying Grid gives The Messenger a boost in social, not just in staffing its newsroom
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    April 25, 2018, 12:19 p.m.
    Business Models
    Netflix is launching a weekly BuzzFeed show in July
    LINK: www.youtube.com  ➚   |   Posted by: Laura Hazard Owen   |   April 25, 2018

    “A lot of times the Internet takes me to some pretty weird places,” begins the promotional clip for a new, short BuzzFeed show that will be coming to Netflix in July and will focus on BuzzFeed reporters as they report stories. From The Hollywood Reporter:

    The first episode of Follow This will follow reporter Scaachi Koul as she talks about her reporting on the world of autonomous sensory meridian response (better known as ASMR). Other BuzzFeed staffers who will be featured throughout the season include senior culture writer Bim Adewunmi, senior national correspondent John Stanton, reporter and podcast host Ahmed Ali Akbar, science reporter Azeen Ghorayshi, BuzzFeed India editor-in-chief Rega Jha and senior tech writer Charlie Warzel.

    Netflix is calling it a “short-form Netflix Original Documentary Series.” The company has been insistent that it has to plans to actually get into news.

    These episodes will be about 15 minutes long. This isn’t the first time that BuzzFeed has done ASMR video; in 2016, it did an ASMR newscast on Facebook Live.

    “We’re thrilled that Netflix saw the drama in the work of our journalism and the stories we tell,” BuzzFeed editor-in-chief Ben Smith said in a statement. This has elicited some “what drama?” reaction.

    I mean, it’s probably not just people typing. Although the teaser video does open with somebody typing. We’ll see in July!

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