Nieman Foundation at Harvard
HOME
          
LATEST STORY
The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
ABOUT                    SUBSCRIBE
May 22, 2019, 9:15 a.m.
Aggregation & Discovery
LINK: www.nytimes.com  ➚   |   Posted by: Laura Hazard Owen   |   May 22, 2019

Summer is fleeting, as is The New York Times’ summer newsletter, which is returning for its second year this week. It will run through Labor Day. In the intervening winter months, the Times surveyed readers and applied what they learned to the newsletter’s second summer — here are some of the changes they’re making:

  1. Readers loved the 2018 newsletter — it had more than 80,000 subscribers by the end of the summer — but also found it to be too long. “People thought it was hard to scan,” said Jessica Anderson, a senior staff editor for newsletters, who’s taking over Summer in the City this year from Elisabeth Goodridge, the Times’ deputy travel editor (and the former editorial director for newsletters). So it’s being cut this year, from around 2,200 words to 1,200 (and hopefully won’t get cut off on mobile so much). “Last year we provided two game plans per send,” Anderson said. “This year we’re paring that back to one.” The newsletter is written by Margot Boyer-Dry with food and drinks coverage from Max Falkowitz.
  2. Readers wanted more free and cheap activities, and the Times is making room for those as well as a dedicated section for reader feedback.
  3. “We would come across these absolutely delicious, only New York activities,” Goodridge said — like a free Kool and the Gang concert in Queens — “but you could only do that night once. Kool and the Gang isn’t playing every night.” So Jessica and her team will look for evergreen options, so that if you miss something one weekend you can do another similar activity another weekend. “We think this will make the newsletter a lot more powerful and drive repeat opens,” Goodridge said.
Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
“We don’t have to turn around a whole big ship. We can try things.”
The Mississippi Free Press launched early to cover the pandemic, but aims to be in nonprofit news “for the long game”
“If you seem to be an organization that’s only concerned with large donors and large foundations, you’re probably only concerned with one type of reporting.”
Publishers hope fact-checking can become a revenue stream. Right now, it’s mostly Big Tech who is buying.
Facebook alone works with 80 different fact-checking organizations worldwide.