Nieman Foundation at Harvard
HOME
          
LATEST STORY
Airbnb’s “Home Alone” stunt is confusing me and news coverage has answered literally zero of my questions about it
ABOUT                    SUBSCRIBE
Oct. 7, 2021, 1:34 p.m.
LINK: twitter.com  ➚   |   Posted by: Laura Hazard Owen   |   October 7, 2021

On August 3, 2018, Facebook went down for 45 minutes. That’s a little baby outage compared to the one this week, when, on October 4, Facebook, Instagram, and WhatsApp were down for more than five hours. Three years ago, the 45-minute Facebook break was enough to get people to go read news elsewhere, Chartbeat‘s Josh Schwartz wrote for us at the time.

So what happened this time around? For a whopping five-hours-plus, people read news, according to data Chartbeat gave us this week from its thousands of publisher clients across 60 countries.. (And they went to Twitter; Chartbeat saw Twitter traffic up 72%. If Bad Art Friend had been published on the same day as the Facebook outage, Twitter would have literally exploded, presumably.)

At the peak of the outage — around 3 p.m. ET — net traffic to pages across the web was up by 38% compared to the same time the previous week, Chartbeat found.

By the way, here’s how Chartbeat defines direct traffic and dark social, from CMO Jill Nicholson.

And here’s a question a bunch of people had. We’ll update this post when we know!

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Airbnb’s “Home Alone” stunt is confusing me and news coverage has answered literally zero of my questions about it
I just want to know if I’d actually be alone.
Overwhelmingly white but leaning female: See the results of the Canadian Association of Journalists’ inaugural diversity survey
Nearly 75% of Canadian newsrooms are made up of white journalists, and 80% of newsrooms have no Black or Indigenous journalists on staff.
FTC: Let digital subscribers click to cancel. Newspapers: Hey, not so fast.
A look around the internet suggests the FTC hasn’t scared news orgs into immediately changing the options they offer online.