Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Atlantic is returning to blogging
ABOUT                    SUBSCRIBE
Jan. 24, 2013, 1:23 p.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   January 24, 2013

Ad Age has the latest leaked Nick Denton memo, which has its usual assortment of interesting nuggets, but one headline is the growth of e-commerce in Gawker’s revenue mix — “expected to produce at least 10% of revenues this year,” he writes. Jason Del Rey notes the language used in a recent Gawker Media job posting regarding “commerce content”:

It’s a brand new thing that merges writing and product curation. Most importantly, it adds value to our readers’ lives. So commerce content includes everything from posts about the cheapest deal on something our readers need to introducing them to new things they’ve never seen. It’s a new type of service journalism. And yes, we generate revenue when products sell.

Also of note: “The company is working on ways to show past posts that have generated high revenue through affiliate links to readers who haven’t yet seen them, Mr. Denton said.”

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Atlantic is returning to blogging
“We missed the kind of writing it represents. We missed the kind of audience engagement it represents.”
The mourning of AJR is less about a decline in press criticism than the loss of an institution
Like the media it covers, journalism criticism has moved from the work of a few established institutions to something more diffuse.
A Cincinnati TV station with a paywalled site is challenging the city’s leading daily newspaper
The E.W. Scripps–operated WCPO.com is moving in on Cincinnati.com’s turf, though both outlets ultimately see the competition as driving richer, deeper journalism for the city and the greater Cincinnati region.
What to read next
2351
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1287Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
St. Louis Globe-Democrat
Ars Technica
The Daily Telegraph
Gannett
Bayosphere
Circa
Texas Tribune
The Times of London
San Diego News Network
Center for Investigative Reporting
ReadWrite
Storify