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May 17, 2013, 2:28 p.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   May 17, 2013

Today at New York University, a bunch of smart people are gathered at the Governing Algorithms conference.

Algorithms are increasingly invoked as powerful entities that control, govern, sort, regulate, and shape everything from financial trades to news media. Nevertheless, the nature and implications of such orderings are far from clear. What exactly is it that algorithms “do”? What is the role attributed to “algorithms” in these arguments? How can we turn the “problem of algorithms” into an object of productive inquiry? This conference sets out to explore the recent rise of algorithms as an object of interest in scholarship, policy, and practice.

If this interests you, I’d suggest following #govalgo on Twitter, checking out the proposed pre-conference reading list, and looking at the discussion papers submitted. One that stood out to me was Tarleton Gillespie’s “The Relevance of Algorithms,” which connects the idea that algorithms are “objective” to journalists’ conception of the same idea (emphasis all mine):

This assertion of algorithmic objectivity plays in many ways an equivalent role to the norm of objectivity in Western journalism. Like search engines, journalists have developed tactics for determining what is most relevant, how to report it, and how to assure its relevance — a set of practices that are relatively invisible to their audience, a goal that they admit is messier to pursue than they might appear, and a principle that helps set aside but does not eradicate value judgments and personal politics. These institutionalized practices are animated by a conceptual promise that, in the discourse of journalism, is regularly articulated (or overstated) as a kind of totem. Journalists use the norm of objectivity as a “strategic ritual” (Tuchman 1972), to lend public legitimacy to knowledge production tactics that are inherently precarious. “Establishing jurisdiction over the ability to objectively parse reality is a claim to a special kind of authority” (Schudson and Anderson 2009, 96).

Journalist and algorithmic objectivities are by no means the same. Journalistic objectivity depends on an institutional promise of due diligence, built into and conveyed via a set of norms journalists learned in training and on the job; their choices represent a careful expertise backed by a deeply infused, philosophical and professional commitment to set aside their own biases and political beliefs. The promise of the algorithm leans much less on institutional norms and trained expertise, and more on a technologically inflected promise of mechanical neutrality. Whatever choices are made are presented both as distant from the intervention of human hands, and as submerged inside of the cold workings of the machine.

But in both, legitimacy depends on accumulated guidelines for the proceduralization of information selection. The discourses and practices of objectivity have come to serve as a constitutive rule of journalism (Ryfe 2006). Objectivity is part of how journalists understand themselves and what it means to be a journalist. It is part of how their work is evaluated, by editors, colleagues, and their readers. It is a defining signal by which journalists even recognize what counts as journalism. The promise of algorithmic objectivity, too, has been palpably incorporated into the working practices of algorithm providers, constitutively defining the function and purpose of the information service. When Google includes in its “Ten Things We Know to Be True” manifesto that “Our users trust our objectivity and no short-term gain could ever justify breaching that trust,” this is neither spin nor corporate Kool-Aid. It is a deeply ingrained understanding of the public character of Google’s information service, one that both influences and legitimizes many of its technical and commercial undertakings, and helps obscure the messier reality of the service it provides.

The Tuchman reference is to Gaye Tuchman’s 1972 landmark piece “Objectivity as Strategic Ritual: An Examination of Newsmen’s Notions of Objectivity.” The Michael Schudson/C.W. Anderson piece is “Objectivity, Professionalism, and Truth Seeking in Journalism” (2009). The Ryfe is David Ryfe’s “The Nature of News Rules.”

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