Nieman Foundation at Harvard
HOME
          
LATEST STORY
“Learning to write again”: A Duke team tests a new way of reporting on New York City government
ABOUT                    SUBSCRIBE
June 27, 2013, 1:49 p.m.
LINK: 9to5mac.com  ➚   |   Posted by: Joshua Benton   |   June 27, 2013

Earlier this month, I wrote about a feature of the upcoming version of Mac OS X (“Mavericks”) that could be of interest to news sites: the ability to send push notifications to users on desktop and laptop computers. You know how CNN can send a news alert to users of the CNN iPhone app? This would enable the same sort of functionality for people who spend their day sitting at a desk, staring at a screen bigger than than their hand.

At 9to5Mac, Scott Buscemi writes about the first proof-of-concept demo of the technology. Its edge over HTML5 notifications: It works whether or not you have your web browser open; it works whether or not you have the news site open in a tab; and it lets you direct the user to a specific webpage — i.e., the breaking news story, to put it in journalism terms.

Here’s a video :

One noteworthy item: Push notifications must be set up by the user in Safari — but once they’re set up, notifications send you to your default browser (Chrome, in my case).

As I said last time, the target audience for these notifications won’t be huge: Just Mac OS X users, just those on the newest version, and just those using Safari. (Here at Nieman Lab, 33 percent of our audience is on Mac OS X; 15.5 percent of our audience is on the current version of Mac OS X; and just 5 percent is on the current version and use Safari. And I’m sure we’re higher than the typical news site on every one of those metrics.)

But push notifications for breaking news are so powerful that I hope we see at least some of the big dogs experimenting with it. Just yesterday, I would have been happy to receive a push from The New York Times about the DOMA and Prop 8 decisions; from The Boston Globe about Aaron Hernandez’ arrest; from ESPN about Roger Federer losing at Wimbledon; and from The Texas Tribune about the abortion filibuster in Austin. If we can eventually move toward a common, cross-browser, cross-platform standard, it’ll be a powerful new tool for putting news in front of users when they want it most.

(For any backend types at news orgs who’d want to play around with this, the vendor that provides your push notifications for iOS can also do this for Safari — Push IO has confirmed they’re on board. And from Apple’s technical docs, if you already roll your own iOS push, making it work in Safari shouldn’t be too difficult. Connor LaCombe, the developer who built the demo above, may put together a tutorial screencast.)

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
“Learning to write again”: A Duke team tests a new way of reporting on New York City government
This summer, a team of students is testing whether a database-driven, structured journalism model can work well on topics like urban policing and Uber.
One thing we can learn from Circa: A broader way to think about structured news
Circa’s backend placed every news event into a broader, branched network of stories — providing a structured vision of the larger narratives that other news organizations might not identify from day-to-day copy.
Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
758Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Animal Político
Creative Commons
Austin American-Statesman
Chi-Town Daily News
National Journal
Slate
Sports Illustrated
PolitiFact
NBCNews.com
Sacramento Press
Knight Foundation
The Weekly Standard