Nieman Foundation at Harvard
HOME
          
LATEST STORY
Pushing to kill regulations (and weaken fair use), the newspaper lobby is asking Trump for change
ABOUT                    SUBSCRIBE
Sept. 30, 2014, 11:39 a.m.
Business Models
LINK: medium.com  ➚   |   Posted by: Joseph Lichterman   |   September 30, 2014

Today De Correspondent, the crowdfunded Dutch news site, celebrates its one-year anniversary. (We’ve covered De Correspondent a few times since the site began fundraising last year.) Ernst-Jan Pfauth, the site’s publisher, published a piece on Medium sharing what they’ve accomplished and some lessons they’ve learned since they published their first stories a year ago today.

A subscription to De Correspondent costs €60 ($76) annually, and Pfauth wrote that about 60 percent of the site’s original 18,933 funders have already renewed their subscriptions. As of Sept. 23, De Correspondent had 37,057 members — multiply that by the €60 cost of a membership and you get €2.2 million ($2.77 million). It says it’s received 4.5 million unique visitors in its first year. (Including two from North Korea!)

DeCorrespondentMembership

To try and incentivize members to renew their subscriptions, De Correspondent put together two reports detailing the site’s finances and also the impact of its journalism in the past year. (They’re both in Dutch.)

DeCorrespondentChart

About 53 percent of every €60 membership was spent on salaries for De Correspondent’s 15 full-time staffers and its network of freelancers. The next largest expenditure: taxes, accounting for 17.4 percent of its costs.

The level of detail De Correspondent provides its members in explaining how it spends their money and the projects it undertakes — one of the site’s journalists, for example, wrote a book that originated with stories written for the site and that De Correspondent published — is part of its philosophy for what a crowdfunded news organization should look like. Pfauth summarized that philosophy on Medium:

1. Explain how you spend your members’ money;
2. Encourage journalists to work together with members;
3. Your members are your best ambassadors;
4. Reach out to people who already like you;
5. Think beyond your platform when it comes to publishing your stories.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Pushing to kill regulations (and weaken fair use), the newspaper lobby is asking Trump for change
The president-elect may not always get along with reporters, but a shared desire for fewer regulations could be common ground for his administration and the newspaper industry over the next few years.
Stat launches a $299/year subscription with original content, events, and a private Slack group
“It was a high bar to just get out there and get people out there to know us and read us.”
Hot Pod: Macmillan’s new network shows how podcasts can be a logical next step for book publishers
Plus: “The number of potential distribution points for on-demand audio is kinda getting out of hand.”