Nieman Foundation at Harvard
HOME
          
LATEST STORY
Stop giving photoshoots and admiring profiles to bros who make AdSense cash writing fake news
ABOUT                    SUBSCRIBE
June 2, 2017, 11:49 a.m.
Business Models
LINK: www.ft.com  ➚   |   Posted by: Shan Wang   |   June 2, 2017

Google is launching an adblocker for its Chrome browser next year, according to multiple reports (and confirming rumors from the spring). It will allow publishers to charge readers who have other adblockers installed a set amount per pageview, the Financial Times reported:

[Google] is launching “funding choices” where publishers can set a price per page view for consumers using ad blockers to pay — or abandon their blockers and see the ads. Google will track how many pages people view and charge them through a new version of their Google Contributor service.

Google’s own Chrome-native adblocker is expected to be turned on by default on both mobile and desktop, according to The Wall Street Journal, and will filter out “unacceptable ads,” guided in part by guidelines released by the industry group Coalition for Better Ads (of which Google, alongside other advertising companies, is a member).

Google is the dominant player in digital advertising — accounting for 40.7 percent of digital ad revenues in the U.S., according to eMarketer forecasts. It eats up 78 percent of total revenues from search ads in the U.S., and continues to grow adoption of its AMP format.

Google hasn’t announced or confirmed its Chrome adblocker or micropayments-for-adblock-users plan — and considers it a “filter,” not a “blocker” — but it’s been briefing publishers and advertisers, according to the Journal, reportedly giving publishers a six-month heads up to prepare:

To help publishers prepare, Google will provide a self-service tool called “Ad Experience Reports,” which will alert them to offending ads on their sites and explain how to fix the issues. The tool will be provided before the Chrome ad blocker goes live, the people familiar with the plans say.

As described to publishers, Google’s feature will block all ads on sites that have a certain level of unacceptable ads. Publishers have been advised to ensure their sites are compliant if they want their ads to be displayed.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Stop giving photoshoots and admiring profiles to bros who make AdSense cash writing fake news
“Disinfobros.” Also: Snopes gets fact-checked about its own history, and Mark Zuckerberg is transformed by a meeting with a Waco minister.
“The Internet hates secrets”: Clear Health Costs works with newsrooms to bring healthcare costs out of hiding
“We think of this as a perfect use case for journalism — finding real, good information and displaying it back to the public.”
To Philly and beyond: The Lenfest Institute announces $2 million in funding for local news projects
The Philadelphia Media Network is getting $1 million. Twelve organizations and five entrepreneurs-in-residence will be getting another for projects ranging from local news membership models to experiments in audience engagement.