The nine types of local stories that cause engagement | Nieman Journalism Lab

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The nine types of local stories that cause engagement

LINK: www.niemanlab.org ➚ | Posted by: Joshua Benton | November 28, 2012

Yesterday, we shared with you the results of an experiment by NPR Digital Services into what kinds of local news stories generated the most engagement (liking, sharing, commenting) on Facebook. After testing out lots of stories from NPR member stations, Eric Athas and Teresa Gorman were able to identify — and categorize — the stories that work best.

Go read the full story for all the details, but NPR’s Russ Gossett put the nine most successful types of stories into this infographic. Enjoy.

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