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News organizations just want to get readers hooked, whether their habit’s news, podcasts, or puzzles
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March 18, 2013, 2:44 p.m.
LINK: blogs.reuters.com  ➚   |   Posted by: Justin Ellis   |   March 18, 2013

Felix Salmon looks at how sponsored content is produced for big name business publishers, and wonders if there’s a new technique they can try:

As Nick Bilton has pointed out, Facebook already has a decent business in getting people to pay it money to promote their stories; there’s no reason that smaller companies can’t get into the game as well. When Forbes or Fortune or Quartz run a story which a company wants people to read, why can’t that company pay the publisher to feature it prominently until it reaches a certain audience?

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