Nieman Foundation at Harvard
Felix Salmon looks at how sponsored content is produced for big name business publishers, and wonders if there’s a new technique they can try:
As Nick Bilton has pointed out, Facebook already has a decent business in getting people to pay it money to promote their stories; there’s no reason that smaller companies can’t get into the game as well. When Forbes or Fortune or Quartz run a story which a company wants people to read, why can’t that company pay the publisher to feature it prominently until it reaches a certain audience?
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