Nieman Foundation at Harvard
HOME
          
LATEST STORY
A new set of threats to the BBC — internal and external — challenges its role as anchor of U.K. media
ABOUT                    SUBSCRIBE
March 18, 2013, 2:44 p.m.
LINK: blogs.reuters.com  ➚   |   Posted by: Justin Ellis   |   March 18, 2013

Felix Salmon looks at how sponsored content is produced for big name business publishers, and wonders if there’s a new technique they can try:

As Nick Bilton has pointed out, Facebook already has a decent business in getting people to pay it money to promote their stories; there’s no reason that smaller companies can’t get into the game as well. When Forbes or Fortune or Quartz run a story which a company wants people to read, why can’t that company pay the publisher to feature it prominently until it reaches a certain audience?

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
A new set of threats to the BBC — internal and external — challenges its role as anchor of U.K. media
The BBC functions as a heat sink for polarization — converting potentially dangerous energy into something the system can more easily deal with. A new group of broadcast competitors and its likely new set of bosses see it differently.
Allissa Richardson thinks it’s time to shatter a few myths about citizen journalism
“None of us could have predicted the impact of police body cams as conflicting narratives that continue to compete for the accurate portrayal of what happened.”
“‘Warp speed’ was an unfortunate term”: With Covid-19, vaccine messaging faces an unprecedented test
A Covid-19 vaccine is coming. Will public health messaging be enough to convince Americans to get it?