Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Los Angeles Times gets a fully staffed “burner account”
ABOUT                    SUBSCRIBE
Nov. 4, 2013, 10:58 a.m.
LINK: www.journalism.org  ➚   |   Posted by: Joshua Benton   |   November 4, 2013

Also, fewer in number.

All that and more in a new Pew/Knight study based on survey data and a multiyear dataset of tweets around news events.

Lots of interesting numbers in there, but they add up to explain why Twitter is bullish about its advertising possibilities.

According to the survey, 16% of U.S. adults use Twitter. Among those, roughly half (52%) “ever” get news there — with news defined as “information about events and issues that involve more than just your friends or family.”

Mobile devices are a key point of access for these Twitter news consumers. The vast majority, 85%, get news (of any kind) at least sometimes on mobile devices. That outpaces Facebook news consumers by 20 percentage points; 64% of Facebook news consumers use mobile devices for news. The same is true of 40% of all U.S. adults overall, according to the survey.

Twitter news consumers stand out for being younger and more educated than both the population overall and Facebook news consumers.

Close to half, 45%, of Twitter news consumers are 18-29 years old. That is more than twice that of the population overall (21%) and also outpaces young adults’ representation among Facebook news consumers, where 34% are 18-29 years old. Further, just 2% of Twitter news consumers are 65 or older, compared with 18% of the total population and 7% of Facebook news consumers.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
The Los Angeles Times gets a fully staffed “burner account”
The first-of-its-kind team is offering “views, vibes, and commentary.”
“The differences seem to be growing”: A look at the rising generation of news consumers
Social natives ≠ digital natives.
The Washington Post wants to give you a good deal on a digital subscription — from now until 2072
Anyone who tells you they know what digital news will look like in 50 years is lying. But the Post — with an owner rich enough to allow a decades-long time horizon — says it’ll still only cost you $50 a year.