• Fellowships
  • Reports
  • Lab
  • Storyboard
    • Nieman Foundation at Harvard
    HOME
    About
    Subscribe
    Archives
              
    Foundation
    Reports
    Storyboard
    LATEST STORY
    A new report suggests journalism support orgs, funders, and local newsrooms unite around four goals
    Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production
    ABOUT                    SUBSCRIBE
    Feb. 12, 2016, 2:20 p.m.
    BuzzFeed launches Pero Like, a distributed project for the “English-speaking Latinx” community
    LINK: twitter.com  ➚   |   Posted by: Shan Wang   |   February 12, 2016

    BuzzFeed’s distributed content strategy meets its efforts to cover (and also hire) more diverse communities in Pero Like, a new distributed project that is aiming to making “content that resonates with English-speaking Latinxs,” according to tweets announcing the project from staffers Alex Alvarez and Norberto Briceño. (“Latinx” is a gender-nonspecific term.) The new distributed vertical is a collaboration between BuzzFeed’s editorial team and BuzzFeed Motion Pictures, the company’s Los Angeles-based video arm, and is launching first on Facebook and YouTube.

    From the memo that Alvarez and Briceño posted about the project’s launch:

    We’re launching as a Facebook and YouTube channel, making content that resonates with English-speaking Latinxs (who are, to put it mildly, kind of a big deal). We’re a group that’s historically been under- and misrepresented in media, and we’re here to change that. The purpose of this initiative is to feature the best, funniest, smartest, and most in-depth look at the myriad identities under the “Latinx” umbrella. This is for blaxicans in LA, Tejanos in Corpus Christi, Cubans in Miami (and their abuelitas), and everyone who’s been told they don’t “look Latina.” It’s for the bold, the proud, the creative, and even the hopelessly awkward. We’re here for you too, man.

    The approach is similar to BuzzFeed’s Cocoa Butter, which is another “distributed project” that exists across BuzzFeed’s social accounts and emphasizes “making fun stuff for and about brown folks.” The intention there, as BuzzFeed writer and co-host of the podcast Another Round Tracy Clayton tweeted, was to avoid cordoning off “black content” to a separate section on the BuzzFeed site and instead distributing new content more widely.

    The Pero Like Facebook page already has well over 60,000 likes since launch and features a number of native Facebook videos (with Facebook-sharing friendly topics like “12 Things Salvadoran Americans Are Tired Of Hearing”) and classic BuzzFeed formulations with a Latinx spin (“This Telenovela Hunk Will Get You All Hot And Bothered”).

    Many tweeted happily about the vertical:

    Show tags
     
    What’s the best way to follow how the news is changing?
    Our daily email, with all the freshest future-of-journalism news.
    Prefer a once-a-week email? »
    The latest from Nieman Lab
    A new report suggests journalism support orgs, funders, and local newsrooms unite around four goals
    Sophie Culpepper
    The New York Times will let reporters use AI tools while its lawyers litigate AI tools
    Joshua Benton
    Blurred lines: When it comes to news habits, age may be more important than nationality
    Sarah Scire
    Trump wants news outlets to get on board with “Gulf of America” — or else. Will they?
    Joshua Benton
    If you ask New York Times reporters to spend less time on Twitter, will they? (Spoiler: yes)
    Joshua Benton
    Join the 60,000 who get the freshest future-of-journalism news in our daily email.
    A new report suggests journalism support orgs, funders, and local newsrooms unite around four goals
    “We, as a field, need to be able to make coherent, persuasive, rigorous, and empirical arguments for why local news and information is critical to the health and safety of our communities.”
    The New York Times will let reporters use AI tools while its lawyers litigate AI tools
    “Generative AI can assist our journalists in uncovering the truth and helping more people understand the world.”
    Blurred lines: When it comes to news habits, age may be more important than nationality
    A digital media landscape that shapes news habits similarly across borders may be erasing some country-specific patterns.
    Help advance the Nieman Foundation’s mission “to promote and elevate the standards of journalism” by making a donation.

    To promote and elevate the standards of journalism

    Covering thought leadership in journalism

    Pushing to the future of journalism

    Exploring the art and craft of story
    © 2025 by the President and Fellows of Harvard College  /  Some rights reserved
    Harvard Trademark Privacy Digital Accessibility
    Walter Lippmann House    One Francis Ave.    Cambridge, MA 02138    617 495 2237