Nieman Foundation at Harvard
HOME
          
LATEST STORY
Searching for the misinformation “twilight zone”
ABOUT                    SUBSCRIBE
Feb. 19, 2016, 11:35 a.m.
LINK: livestream.com  ➚   |   Posted by: Shan Wang   |   February 19, 2016

“How many people are still seeking clarification about what all this ‘product’ talk is?” Heather Chaplin, director of the Journalism + Design program at the New School, asked the crowd gathered last night to hear BuzzFeed’s Stacy-Marie Ishmael, The Guardian’s Aron Pilhofer, and Vox Media’s Trei Brundrett tackle that very question.

So what is “product” in the news context, and what do product managers do exactly? Ishmael offered one useful way to think about it:

Pilhofer added:

Product at most media organizations might be “a little screwed up most of the time,” Brundrett mused, because a lot of news organizations made the move into digital by seeking out the one IT person who knew how to put articles online.

There’s often a clearer definition, though, coming from outside media companies:

It’s the department that thinks about what the mission and what the vision of the company and the business is and it figures out how to render what that thing is that we’re going to take to market, and how people are going to interact with it and love it…

We have a team called Vox Product. What that word means is just a collection of designers, and engineers, and product managers, and ops, and all the people who get together and figure out how to deliver value to users — whether that’s people who are creating things, people who are thinking about how we get it out to [audiences]….

I think that’s the really exciting thing in media right now: we’re evolving to think, how do we build really great products?

If you missed the conversation, the event with livestream and the full video is available for everyone here:

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Searching for the misinformation “twilight zone”
The ocean’s twilight zone is, first and foremost, a reminder that our understanding of misinformation online is severely lacking because of limited data.
Just how broken is our political information ecosystem, anyway?
Nearly half of Trump supporters surveyed still believe he’ll be sworn in for a second term in January. Not that he should be — that he will be.
“Whoa!” “I’m crying!” “Worrisome!” “Buckle up!” The swift, complicated rise of Eric Feigl-Ding and his Covid tweet threads
The scientist has gained popularity as Covid’s excitable play-by-play announcer. But some experts want to pull his plug.