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May 3, 2018, 10:26 a.m.
Business Models
LINK: www.wsj.com  ➚   |   Posted by: Laura Hazard Owen   |   May 3, 2018

If you like Bloomberg.com, do you $35-a-month like it? That’s what the company is hoping: On Wednesday it rolled out a metered paywall starting at $35 a month, with 10 free articles a month. The Wall Street Journal’s Ben Mullin reported here, and here’s the note from Bloomberg editor-in-chief John Micklethwait; in part:

Our paywall will be a metered one. At launch, you can view 10 articles each month at no charge, as well as 30 minutes of the Bloomberg TV livestream daily. After 10 articles, we will ask you to become a digital subscriber. You can find detailed information at www.bloomberg.com/help. But, at launch, here are your two options:

— Digital, at $34.99 per month (after a $9.99 monthly trial offer for the first six months), includes full access to Bloomberg.com, Bloomberg mobile and tablet apps, a livestream of Bloomberg TV, Bloomberg videos, podcasts and subscriber-only daily newsletters.

— All Access, at $39.99 per month (after a $9.99 monthly trial offer for the first six months), includes unlimited digital access to all the content mentioned above, as well as the weekly Bloomberg Businessweek magazine and access to BloombergLIVE exclusive events.

Bloomberg Businessweek added its own paywall last year.

$35 a month is a lot, though the 10 free articles are generous since many other publications have reduced the freebies (The New York Times, for instance, recently halved the free articles per month to five). The cost is in line with monthly subscriptions to WSJ.com ($37/month once subscription offers run out) and FT.com (about $33/month). But will people who can’t expense it pay it for Bloomberg? Our Twitter says no!

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