Nieman Foundation at Harvard
HOME
          
LATEST STORY
Can U.S. journalism truly serve global audiences? Not if it treats them like an afterthought
ABOUT                    SUBSCRIBE
Aug. 8, 2019, 10:38 a.m.
Aggregation & Discovery
LINK: www.blog.google  ➚   |   Posted by: Christine Schmidt   |   August 8, 2019

As Nicholas Quah wrote in May, Google Search is now officially surfacing podcast episodes (helping with the eternal visibility/discoverability woes of a growing industry).

Google is surfacing podcast episodes in Search based on what’s talked about in the show, as well as its title and description. The links take you to Google Podcasts, of course (for now). This works for English content and United States searches.

“We’ll soon add the ability for publishers to specify a playback destination, such as a third-party website or app. This means people can discover podcasts that may be exclusively available by purchase or subscription on third-party podcast providers,” according to the release.

Quah broke down the potentials of Google stepping into the podcast platform war, so it’s interesting that podcasters will be able to choose to not have the Google Podcasts’ link show up. From May:

For what it’s worth, I’m still hesitant to invoke the “platform war” framework at this juncture, and that’s mostly because I think the Apple-Podcasts-link-appending business feels possibly unintentional on Google’s part; my sense is that the in-search Google Podcasts feature generally seeks to attach itself to the most relevant response, and it happens to be the case that Apple Podcast listings tend to be the most relevant response to podcast-related queries. For this to be a “podcast platform war,” I think, there should be overt intentionality. Then again…I don’t fault doomsday preppers for building underground shelters.

Anyway, the introduction of this feature also yields other potential complexities, mostly associated with the everyday doldrums of SEO management. In particular, this is probably going to change how people think about naming their shows, as they now operate within a universe that contains a powerful search engine with robust rules.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Can U.S. journalism truly serve global audiences? Not if it treats them like an afterthought
What would a truly global media company look like?
“The idea and techniques of investigative reporting can be done by anyone anywhere”: How Francisco Vara-Orta wants to change IRE’s mission
“We all grew up with All the President’s Men. You don’t want to take away from the power of that moment and the press holding the administration accountable. But we have to think, why was there not a Black person or a woman on that team?”
KPCC and LAist are shifting the focus of their politics coverage from politicians to voters. Here’s why.
“Our goal is to reenergize demoralized readers and listeners who’ve given up on civic involvement amid all the vein-popping vitriol.”