Nieman Foundation at Harvard
HOME
          
LATEST STORY
Female video game journalists on what to do when the mob comes for you
ABOUT                    SUBSCRIBE
March 29, 2016, 1:33 p.m.
Aggregation & Discovery
LINK: www.npr.org  ➚   |   Posted by: Ricardo Bilton   |   March 29, 2016

With NPR’s new audio player, Flash is out and HTML5 is in. This morning, NPR unveiled a new, more seamless version of its web audio player, replacing the one it launched way back in 2007. (For perspective: That’s the year the first-generation iPhone launched.) The new player is built to make it easier to listen to not only NPR’s programs, stories, and podcasts, but content from its member stations as well.

“The overarching goal here was to replace the player with one that benefited our listeners, member stations and sponsors all at once. We spent a lot of time thinking about each one of those groups,” said Patrick Cooper, NPR’s director of web and engagement. “From the listener perspective, we want more people listening and want them to listen longer.”

nprplayer

The new player.

npr-player

The old player.

Some notable changes:

The popup is dead. The previous version of the player lived in a popup window separate from its main page — not exactly the most seamless experience. NPR has replaced that with a persistent player that keeps playing even as users click through the site and queue up more stories. This makes it easier for NPR to track and measure how visitors are using the site. The new player also lets users resume listening if they accidentally close their browser windows.

No more Flash. Flash has been in decline since Apple refused to support it on iPhones, and it’s losing support among the big browsers, websites, and even Adobe itself. Replacing it with HTML5 makes the site far faster, NPR says.

Deeper connections between listeners and member stations. When listeners click over to NPR’s website, the new player will automatically localize their experience by loading live streams from their local radio stations. NPR wants to make it easier for listeners to engage with their local stations, not just its national newscasts.

New ad units. No new product launch is complete without new monetization products. The new NPR player launches alongside with three new ad units — “sponsored selections,” “supported podcasts,” and “mobile audio sponsorships.” With the first two, sponsors can pay to promote and advertise alongside of existing NPR stories and podcasts that fit within a certain theme.

People both inside and outside of NPR have applauded the new player, largely because it fixes many of the more persistent headaches of its predecessor.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Female video game journalists on what to do when the mob comes for you
“Remember 98% of the time the people harassing you are not attempting to engage with your work in good faith.”
Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
“When you say national, usually what that means is New York or D.C. We’re trying to read that so that the gravity is really coming out of Southern California and expanding outward from that.”
How The New York Times assesses, tests, and prepares for the (un)expected news event
Rather than hastily address issues in the months leading up to big events where we expected lots of reader traffic, we decided to take stock of our systems as a whole and enact longer term resilience measures.