Nieman Foundation at Harvard
HOME
          
LATEST STORY
“Politics as a chronic stressor”: News about politics bums you out and can make you feel ill — but it also makes you take action
ABOUT                    SUBSCRIBE
Jan. 22, 2018, 11:35 a.m.
Audience & Social
LINK: aboutus.ft.com  ➚   |   Posted by: Laura Hazard Owen   |   January 22, 2018

The Financial Times is giving 16- to 19-year-olds enrolled in high schools around the world free access to FT.com, the company announced Monday, extending a program that had previously been available to students in the U.K.

“We hope to emulate the success of the U.K. schools initiative which has resulted in over 1,400 secondary schools and colleges and over 13,000 students gaining free access to FT content,” Caspar de Bono, the FT’s B2B managing director, said in a statement.

The process isn’t automatic. High schools can register their interest here and will be contacted with more details. The program is aimed specifically at high schools where the oldest students are 19; “If an education institution has a mix of ages above and below 19, then please contact us, as we can offer mixed solutions — where the under 19’s gain free access and there are discounted education rates for the over 19 population,” according to the FAQ.

A hope is that introducing people to a brand at a relatively young age will make them into paying subscribers later. The New York Times has a sponsor-a-subscription program (the FT’s is sponsored by Bank of Tokyo-Mitsubishi UFJ) that invites readers to pay to give public school students digital access to NYTimes.com; “for every subscription granted through the program, The Times will provide a subscription to one additional student.” As of last September, the Times said that more than 2 million students in all 50 states were getting free access to NYTimes.com. (The company calculated that each individual student subscription costs between $2 and $4 to provide, depending on whether the subscription is used only in-school or also allows home access.)

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
“Politics as a chronic stressor”: News about politics bums you out and can make you feel ill — but it also makes you take action
“Daily political events consistently evoked negative emotions [which] predicted worse day-to-day psychological and physical health, but also greater motivation to take action aimed at changing the political system that evoked the negative emotions in the first place.”
Digital-only newsrooms are in the firing line as Australian news law grinds toward reality
Lifestyle and youth publishers that source the majority of their traffic from Facebook face closure, while traditional media players that campaigned for the laws look set to be the relative winners.
Spanish-language misinformation is flourishing — and often hidden. Is help on the way?
“Conspiracies are flourishing with virtually no response from credible Spanish-language media outlets.”