Nieman Foundation at Harvard
HOME
          
LATEST STORY
Who’s who in local news: A guide to the biggest brains and bank accounts in the fight for local journalism
ABOUT                    SUBSCRIBE
May 21, 2014, 10:02 a.m.
Business Models
LINK: www.themediabriefing.com  ➚   |   Posted by: Joshua Benton   |   May 21, 2014

Okay, not everybody. But while every British publication seems to be expanding to Australia (The Guardian, The Daily Mail), the Americans seem more interested in India, with recent launches or announcements of BuzzFeed India, Quartz India, Business Insider India. Henry Taylor at The Media Briefing looks at the numbers that show why: 125 million English speakers, for one.

Western media interest in India as a market isn’t new — see The New York Times’ India Ink, The Wall Street Journal’s involvement in Mint, and other earlier forays. But it’s noteworthy that BuzzFeed, Quartz, and Business Insider all produce content that’s very mobile-friendly, making them a natural match for a country where most Internet access happens on phones.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Who’s who in local news: A guide to the biggest brains and bank accounts in the fight for local journalism
Local news consortiums, labs, associations, and more.
Newsonomics: Still another Tronc drama, as John Lynch re-enters the business
As much of Tronc’s turbulence looks to be clearing, new questions are emerging about who will next lead the big metro chain.
How do HomePod’s meh sales affect Apple’s place in the podcast ecosystem?
Plus: Atlanta Monster racks up downloads, Google wants to double the podcast market, and Caliphate is absolutely amazing.