Nieman Foundation at Harvard
HOME
          
LATEST STORY
Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
ABOUT                    SUBSCRIBE
May 21, 2014, 10:02 a.m.
Business Models
LINK: www.themediabriefing.com  ➚   |   Posted by: Joshua Benton   |   May 21, 2014

Okay, not everybody. But while every British publication seems to be expanding to Australia (The Guardian, The Daily Mail), the Americans seem more interested in India, with recent launches or announcements of BuzzFeed India, Quartz India, Business Insider India. Henry Taylor at The Media Briefing looks at the numbers that show why: 125 million English speakers, for one.

Western media interest in India as a market isn’t new — see The New York Times’ India Ink, The Wall Street Journal’s involvement in Mint, and other earlier forays. But it’s noteworthy that BuzzFeed, Quartz, and Business Insider all produce content that’s very mobile-friendly, making them a natural match for a country where most Internet access happens on phones.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media
The rapid growth of Google and Facebook continues to take its toll on digital media companies.
Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars
The Guardian revamped its ask and its membership offerings — moving from 12,000 members in the beginning of 2016 to 300,000 today.
Beating the 404 death knell: Singapore news startups struggle to cover costs and find their footing
Political news reporting doesn’t seem to be holding up well as a business in the city-state. And it’s even harder when you’re seen as “alternative” media.