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May 21, 2014, 10:02 a.m.
Business Models
LINK: www.themediabriefing.com  ➚   |   Posted by: Joshua Benton   |   May 21, 2014

Okay, not everybody. But while every British publication seems to be expanding to Australia (The Guardian, The Daily Mail), the Americans seem more interested in India, with recent launches or announcements of BuzzFeed India, Quartz India, Business Insider India. Henry Taylor at The Media Briefing looks at the numbers that show why: 125 million English speakers, for one.

Western media interest in India as a market isn’t new — see The New York Times’ India Ink, The Wall Street Journal’s involvement in Mint, and other earlier forays. But it’s noteworthy that BuzzFeed, Quartz, and Business Insider all produce content that’s very mobile-friendly, making them a natural match for a country where most Internet access happens on phones.

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Chat app Telegram, not much loved by the Russian government, still attracts a loyal readership for news
Meduza, Snob, TV Rain, BBC Russian, and RT weigh in on their publishing and promotion strategies on the platform, which survived a recent tussle with the country’s communications regulator.
мессенджер, выйдя невредимым из столкновения с правительством, собирает благодарную аудиторию для СМИ
Медуза, Сноб, Дождь, Русская служба Бибиси и Russia Today рассуждают о том, как привлечь и удержать читателей в Телеграме.
What will misinformation look like in 2030 (and will we be better at spotting it by then)?
But also, what if the studies are kinda flawed in the first place?