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    BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
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    Feb. 11, 2014, 11:11 a.m.
    CEO Andrew Miller: “Membership-type propositions” will be key to The Guardian’s revenue growth
    LINK: www.themediabriefing.com  ➚   |   Posted by: Joseph Lichterman   |   February 11, 2014

    RELATED ARTICLE
    The newsonomics of The Guardian’s new “Known” strategy
    February 6, 2014
    Guardian Media Group CEO Andrew Miller discusses the paper’s digital strategy in an interview with The Media Briefing’s Jasper Jackson. Miller expounded on The Guardian’s “known” strategy, which aims to collect more information on the site’s 40 million monthly visitors to better target products to them.

    Miller acknowledged that The Guardian needs additional reader-generated revenue, but said its strategy is different than a standard paywall:

    Will it be a wall between the reader and the content? No, it won’t be. It’ll be adding more value for people who want to get more involved in the Guardian, who feel passionate about the Guardian.

    We recognise we have to get more direct-to-consumer revenue over time and the way we will do that is through membership-type propositions, but it’s going to be much more than a paywall. A paywall is to me an inverse loyalty scheme, where the more you consume the more you pay, which doesn’t seem to work.

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