Media 3.0: The news creator economy arrives

“This shift will untether journalists and their audiences from the rigid 20th-century paper-digm we live in today.”

The audiences of individual journalists represent one of the biggest chunks of unrealized value on the internet…and that’s about to change.

Heading into 2022, journalists now have a whole host of new tools from companies like Twitter, Substack, and Brave that allow for independent monetization of owned audiences and original content.

The decision to take advantage of these tools will be easy for many. Journalists will no longer be forced to perform the restrictive exercise of converting all thoughts and ideas into long-form linear narratives, as if they’re still creating content for the printing press or evening news broadcast. Instead, they’ll be able to report the news through more interactive spaces like tweets, live audio rooms, personalized newsletters, communities, and other mechanisms that take full advantage of code and connectivity. This shift will untether journalists and their audiences from the rigid 20th-century paper-digm we live in today.

If this new future is secured, individual news creators could collaborate in ways not previously viable. A Media 3.0 company or collaborative could be created instantly using something as simple as a hashtag. Some collaborations would be ephemeral and tied to a specific news event, while others could endure and mimic sections of a newspaper. Revenue could be shared equitably amongst participants.

This shift won’t all happen at once. And while it’s unlikely to unseat legacy media companies, it could create a distinct set of new opportunities, fueling a more vibrant news ecosystem.

Matt Karolian is general manager of Boston.com and platform partnerships at Boston Globe Media.

The audiences of individual journalists represent one of the biggest chunks of unrealized value on the internet…and that’s about to change.

Heading into 2022, journalists now have a whole host of new tools from companies like Twitter, Substack, and Brave that allow for independent monetization of owned audiences and original content.

The decision to take advantage of these tools will be easy for many. Journalists will no longer be forced to perform the restrictive exercise of converting all thoughts and ideas into long-form linear narratives, as if they’re still creating content for the printing press or evening news broadcast. Instead, they’ll be able to report the news through more interactive spaces like tweets, live audio rooms, personalized newsletters, communities, and other mechanisms that take full advantage of code and connectivity. This shift will untether journalists and their audiences from the rigid 20th-century paper-digm we live in today.

If this new future is secured, individual news creators could collaborate in ways not previously viable. A Media 3.0 company or collaborative could be created instantly using something as simple as a hashtag. Some collaborations would be ephemeral and tied to a specific news event, while others could endure and mimic sections of a newspaper. Revenue could be shared equitably amongst participants.

This shift won’t all happen at once. And while it’s unlikely to unseat legacy media companies, it could create a distinct set of new opportunities, fueling a more vibrant news ecosystem.

Matt Karolian is general manager of Boston.com and platform partnerships at Boston Globe Media.

Tony Baranowski

Larry Ryckman

Anika Anand

Victor Pickard

Joanne McNeil

Mandy Jenkins

Megan McCarthy

Simon Allison

Anthony Nadler

Mario García

Stephen Fowler

Richard Tofel

Kathleen Searles & Rebekah Trumble

Errin Haines

Andrew Freedman

Zizi Papacharissi

j. Siguru Wahutu

Jesenia De Moya Correa

Christina Shih

A.J. Bauer

Julia Angwin

Tamar Charney

Francesco Zaffarano

Jonas Kaiser

Gonzalo del Peon

Burt Herman

Amara Aguilar

Matt DeRienzo

Matthew Pressman

Joshua P. Darr

Gabe Schneider

Rasmus Kleis Nielsen

Jody Brannon

Cindy Royal

Kerri Hoffman

Sarah Marshall

Joe Amditis

Alice Antheaume

Julia Munslow

Matt Karolian

Janelle Salanga

Anita Varma

Michael W. Wagner

David Skok

Simon Galperin

Jim Friedlich

Kendra Pierre-Louis

Juleyka Lantigua

Cristina Tardáguila

Ariel Zirulnick

Izabella Kaminska

Joni Deutsch

Chase Davis

John Davidow

James Green

Shalabh Upadhyay

Wilson Liévano

Cherian George

Nikki Usher

Christoph Mergerson

Jessica Clark

Jennifer Brandel

Rachel Glickhouse

Robert Hernandez

Kristen Muller

Candace Amos

Joy Mayer

Raney Aronson-Rath

Amy Schmitz Weiss

David Cohn

An Xiao Mina

Gordon Crovitz

Stefanie Murray

Sam Guzik

Catalina Albeanu

Ståle Grut

Laxmi Parthasarathy

Jennifer Coogan

Brian Moritz

Moreno Cruz Osório

Parker Molloy

Melody Kramer

Natalia Viana

Don Day

Sarah Stonbely

Daniel Eilemberg

Eric Nuzum

Paul Cheung

Meena Thiruvengadam

Jesse Holcomb

Chicas Poderosas

Kristen Jeffers

Shannon McGregor & Carolyn Schmitt

Tom Trewinnard

Mary Walter-Brown

Millie Tran

Mike Rispoli

Whitney Phillips

Doris Truong

S. Mitra Kalita