At the beginning of the pandemic, way back in early 2020, World Health Organization director-general Tedros Adhanom Ghebreyesus, said that the world was facing not one but two major crises: the pandemic, yes, but also what he called the “infodemic” — a deluge of information so overwhelming that it becomes impossible for ordinary people to figure out what is or isn’t credible information.
The symptoms of the infodemic are all too obvious: the rise of conspiracy theories like QAnon, the vast numbers of people who refuse to get vaccinated for Covid-19, and the persistent untruths which fuel so much of today’s politics, no matter how often they are dutifully debunked.
As journalists, we’re on the frontlines of the infodemic. But instead of coming up with solutions, too many of us are part of the problem, dumping vast amounts of information on our audiences, across multiple platforms, and expecting them to have the tools — and the time — to process it all.
This is a function, perhaps, of the infinite nature of the internet: There are no limits on how many stories we can publish, or how long those stories should be. It doesn’t help that the algorithms that define our online existence are set up to reward more pages and more clicks.
But this approach fails to recognize that the nature of journalism has fundamentally changed in the 21st century. In an information-scarce environment, such as the pre-internet age, journalism existed to find and distribute news to an audience, because they couldn’t get that news anywhere else.
Today, everyone with access to the internet lives in an information-rich environment, and the primary role of effective journalism is different. Journalism now functions to condense, contextualize, and curate the sheer volume of information that is out there and accessible to all — to stand between readers and the abyss of the infodemic.
Ironically, the news product that does this best is an old-fashioned print newspaper, where stories are carefully ordered and, because space is at a premium, ruthlessly cut to fit. The hard work is done in the newsroom by people whose job it is to process information; all readers have to do is to keep turning the pages.
The news product that does this worst is a news website, where readers are faced on every page with a dizzying array of stories, each of which might link to a dozen other stories on a dozen other websites. It’s simply too much information to take in at once, and the decision fatigue sets in immediately. Many readers switch off, or they go somewhere else that makes it much easier to access information — even if that information is less reliable.
As journalists, we need to think a lot more carefully about how much information we are putting out into the world and how we present it. Are we countering the infodemic or contributing to it? What we do publish needs to be meaningful, high quality, and respectful of our audience’s time. (For example, if the editing is good enough, most stories can run at half the word count without losing meaning or style — including, no doubt, this one.)
Anything else and the infodemic wins.
Simon Allison is co-founder and editor-in-chief of The Continent, Africa’s most widely distributed newspaper.
At the beginning of the pandemic, way back in early 2020, World Health Organization director-general Tedros Adhanom Ghebreyesus, said that the world was facing not one but two major crises: the pandemic, yes, but also what he called the “infodemic” — a deluge of information so overwhelming that it becomes impossible for ordinary people to figure out what is or isn’t credible information.
The symptoms of the infodemic are all too obvious: the rise of conspiracy theories like QAnon, the vast numbers of people who refuse to get vaccinated for Covid-19, and the persistent untruths which fuel so much of today’s politics, no matter how often they are dutifully debunked.
As journalists, we’re on the frontlines of the infodemic. But instead of coming up with solutions, too many of us are part of the problem, dumping vast amounts of information on our audiences, across multiple platforms, and expecting them to have the tools — and the time — to process it all.
This is a function, perhaps, of the infinite nature of the internet: There are no limits on how many stories we can publish, or how long those stories should be. It doesn’t help that the algorithms that define our online existence are set up to reward more pages and more clicks.
But this approach fails to recognize that the nature of journalism has fundamentally changed in the 21st century. In an information-scarce environment, such as the pre-internet age, journalism existed to find and distribute news to an audience, because they couldn’t get that news anywhere else.
Today, everyone with access to the internet lives in an information-rich environment, and the primary role of effective journalism is different. Journalism now functions to condense, contextualize, and curate the sheer volume of information that is out there and accessible to all — to stand between readers and the abyss of the infodemic.
Ironically, the news product that does this best is an old-fashioned print newspaper, where stories are carefully ordered and, because space is at a premium, ruthlessly cut to fit. The hard work is done in the newsroom by people whose job it is to process information; all readers have to do is to keep turning the pages.
The news product that does this worst is a news website, where readers are faced on every page with a dizzying array of stories, each of which might link to a dozen other stories on a dozen other websites. It’s simply too much information to take in at once, and the decision fatigue sets in immediately. Many readers switch off, or they go somewhere else that makes it much easier to access information — even if that information is less reliable.
As journalists, we need to think a lot more carefully about how much information we are putting out into the world and how we present it. Are we countering the infodemic or contributing to it? What we do publish needs to be meaningful, high quality, and respectful of our audience’s time. (For example, if the editing is good enough, most stories can run at half the word count without losing meaning or style — including, no doubt, this one.)
Anything else and the infodemic wins.
Simon Allison is co-founder and editor-in-chief of The Continent, Africa’s most widely distributed newspaper.
Joy Mayer
Jennifer Brandel
Kathleen Searles Rebekah Trumble
Gonzalo del Peon
Daniel Eilemberg
Catalina Albeanu
S. Mitra Kalita
Chicas Poderosas
Amara Aguilar
Moreno Cruz Osório
Laxmi Parthasarathy
Kristen Muller
Christina Shih
Rachel Glickhouse
Kristen Jeffers
Whitney Phillips
Simon Galperin
Sarah Marshall
Larry Ryckman
Sam Guzik
Stefanie Murray
Jennifer Coogan
Amy Schmitz Weiss
Michael W. Wagner
Anthony Nadler
j. Siguru Wahutu
Richard Tofel
Francesco Zaffarano
Matthew Pressman
Millie Tran
Burt Herman
Ariel Zirulnick
Mike Rispoli
Jonas Kaiser
Melody Kramer
Mario García
Natalia Viana
Raney Aronson-Rath
Jim Friedlich
Anita Varma
Zizi Papacharissi
Megan McCarthy
Parker Molloy
Janelle Salanga
Cherian George
Cristina Tardáguila
Robert Hernandez
Gordon Crovitz
Cindy Royal
Kendra Pierre-Louis
Julia Angwin
Stephen Fowler
Chase Davis
Shannon McGregor Carolyn Schmitt
Ståle Grut
Jesse Holcomb
James Green
Wilson Liévano
Meena Thiruvengadam
Christoph Mergerson
Candace Amos
Joni Deutsch
Paul Cheung
Alice Antheaume
AX Mina
Mary Walter-Brown
Mandy Jenkins
David Cohn
Nikki Usher
Simon Allison
Joe Amditis
Don Day
Shalabh Upadhyay
Doris Truong
Matt DeRienzo
Juleyka Lantigua
Jessica Clark
Brian Moritz
Tamar Charney
Tony Baranowski
Matt Karolian
Rasmus Kleis Nielsen
David Skok
Andrew Freedman
A.J. Bauer
Tom Trewinnard
Kerri Hoffman
Joanne McNeil
Sarah Stonbely
Izabella Kaminska
Eric Nuzum
John Davidow
Victor Pickard
Errin Haines
Jody Brannon
Anika Anand
Julia Munslow
Gabe Schneider
Jesenia De Moya Correa
Joshua P. Darr