Podcasting’s coming class war

“The independent community will be pressured into self-organizing. Though the ecosystem will end the year less open than when it started the year, there will at least be formal sites of resistance.”
  • That new Jim VandeHei joint, Axios, won’t be the only new media venture premised on the notion that “people who care about real news are now a niche” we’ll see in the coming year. Several companies, some new and some already in existence, will probably push deeper into structurally differentiating between intelligence, information, news, and content, and they’ll price accordingly. The outcome will likely be a worsening of knowledge inequality.
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  • Digital video will continue to drive the conversation around growth, innovation, and survival as it pertains to media organizations. The medium will finally establish itself as the unambiguous principal commodity that flows between the pipes that make up the #content ecosystem that ties all our mobile devices together. Where digital video will increasingly look like water, every other format in the visual realm — particularly television — will be forced deeper into a position where the move would be to position themselves more as wine: more prestige branding, more niches, smaller audiences, higher prices. It will become increasingly ambiguous whether this strategy will yield any significant national-cultural impact, but on the bright side, a contextual line will have been drawn between commodity and high-quality good.
  • Someone’s going to try and make the argument that print magazines are the new vinyl. Shade will be thrown, but quietly, hope is kindled among some.
  • Rent prices will continue to go up in New York — not a prediction, a certainty — and that will further ensure only a certain type of young person will get media jobs. Meanwhile, in certain cities throughout the country (particularly the ones with some considerable inflow of tech money and tech workers, and probably also college towns), some enterprising young person is going to wonder out loud: “Say, wouldn’t it be a good idea to start an email newsletter covering the city?”
  • Oh, and because I cover the podcast industry for my day job: Podcasting is going to further formalize at the emerging professionalizing layer, and the bulk of advertising growth will be captured at the top. Value will not trickle down, gains will not be equally spread. The independent community will be pressured into self-organizing. Though the ecosystem will end the year less open than when it started the year, there will at least be formal sites of resistance.

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Erin Pettigrew   A year of reflection in tech

Caitlin Thompson   High touch, high value

David Weigel   A test for online speech

Melody Kramer   Radically rethinking design

Andrew Haeg   The year of listening

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Mathew Ingram   The Faustian Facebook dance continues

Ole Reißmann   Un-faking the news

Pablo Boczkowski   Fake news and the future of journalism

Priya Ganapati   Mobile websites are ready for reinvention

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Asma Khalid   The year of the newsy podcast

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Olivia Ma   The year collaboration beats competition

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Corey Ford   The year of the rebelpreneur

Scott Dodd   Nonprofits team up for impact

David Chavern   Fake news gets solved

Javaun Moradi   What can we own?

Sarah Marshall   Focusing on the why of the click

Jonathan Hunt   Measurement companies get with the times

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Mary Walter-Brown   Getting comfortable asking for money

Sarah Wolozin   Virtual reality on the open web

Dan Gillmor   Fix the demand side of news too

Carrie Brown-Smith   We won’t do enough

Bill Keller   A healthy skepticism about data

Carla Zanoni   Prioritizing emotional health

Dhiya Kuriakose   The year of digital detoxing

Lee Glendinning   A call for great editing

Cory Haik   Navigating power in Trump’s America

Laura Walker   Authentic voices, not fake news

Samantha Barry   Messaging apps go mainstream

Andy Rossback   The year of the user

Ryan McCarthy   Platforms grow up or grow more toxic

Sydette Harry   Facing journalism’s history

Swati Sharma   Failing diversity is failing journalism

Alice Antheaume   A new test for French media

Rachel Schallom   Stop flying over the flyover states

Matt Waite   The people running the media are the problem

Jim Friedlich   A banner year for venture philanthropy

Burt Herman   Local news gets interesting

Robert Hernandez   History will exclude you, again

Nicholas Quah   Podcasting’s coming class war

Peter Sterne   A dangerous anti-press mix

Ray Soto   VR moves from experiments to immersion

David Skok   What lies beyond paywalls

Zizi Papacharissi   Distracted journalism looks in the mirror

Kawandeep Virdee   Moving deeper than the machine of clicks

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Tim Griggs   The year we stop taking sides

Felix Salmon   Headlines matter

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Claire Wardle   Verification takes center stage

Renée Kaplan   Pure reach has reached its limit

Dannagal G. Young   The return of the gatekeepers

Michael Kuntz   Trust is the new click

Rachel Sklar   Women are going to get loud

Jeremy Barr   A terrible year for Tiers B through D

Nushin Rashidian   A rise in high-price, high-value subscriptions

Helen Havlak   Chasing mobile search results

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Kathleen Kingsbury   Print as a premium offering

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Andrea Silenzi   Podcasts dive into breaking news analysis

Bill Adair   The year of the fact-checking bot

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Rubina Madan Fillion   Snapchat grows up

Erin Millar   The bottom falls out of Canadian media

Hillary Frey   Forests need to burn to regrow

Francesco Marconi   The year of augmented writing

Amy Webb   Journalism as a service

Christopher Meighan   Unlocking a deeper mobile experience

Vivian Schiller   Tested like never before

Trushar Barot   API or die

Coleen O'Lear   Back to basics

Sam Ford   The year we talk about our awful metrics

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Katie Zhu   The year of minority media

Andrew Ramsammy   Rise of the rebel journalist

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Emily Goligoski   Incorporating audience feedback at scale

Umbreen Bhatti   A sense of journalists’ humanity

Nathalie Malinarich   Making it easy

Joanne Lipman   The year of the drone, really

Julia Beizer   Building a coherent core identity

Andrew Losowsky   Building our own communities

Liz McMillen   The year of deep insights

Alexis Lloyd   Public trust for private realities

Almar Latour   Thanks, #fakenews

Valérie Bélair-Gagnon   Truthiness in private spaces

Tanya Cordrey   The resurgence of reach

Jon Slade   Trusted news, at a premium

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Cindy Royal   Preparing the digital educator-scholar hybrid

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Amy O'Leary   Not just covering communities, reaching them

Matt Karolian   AI improves publishing

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Eric Nuzum   Podcasting stratifies into hard layers

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Adam Thomas   The coming collaboration across Europe

Annemarie Dooling   UGC as a path out of the bubble

Sara M. Watson   There is no neutral interface

Mark Armstrong   Time to pay up

Guy Raz   Inspiration and hope will matter more than ever

Ashley C. Woods   Local journalism will fight a new fight

Ariane Bernard   Better data about your users

Aja Bogdanoff   Comments start pulling their weight

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Laura E. Davis   Show your work

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