A path through the media’s coming legitimacy crisis

“Democratized platforms have not always respected how much people crave expertise, even as they resent it.”

Sociologists are much better at describing than predicting. But it’s hard not to imagine the logical consequences of things already in motion.

tressie-mcmillan-cottomIn 2017, the legacy media’s legitimacy crisis will come to a head. The recent presidential election revealed what people have felt for some time: Media fragmentation and democratized platforms have undermined social trust in institutions. Politicos may argue about whether the left or right is in greater disarray, but the media will be as convicted as political bodies. Democratized platforms have not always respected how much people crave expertise, even as they resent it. Media that manages to inspire trust have a moment to capitalize on the “post-fact” landscape. Which leads me to my next assessment:

In 2017, the media who gets the “post-fact” media platform right will be the platforms that take diversity seriously. The impulse after this election is to double-down on heterogeneity and to eschew “identity politics,” a weaponized term that really just means people whose visible identities delimit their civil liberties. That impulse is short-sighted. Diverse newsrooms don’t just better understand racial, ethnic and sexual minorities. Diverse newsrooms better understand working-class whites, immigrants, and middle-class white elites. Diverse newsrooms have thinkers who can hold two competing ideas at the same time, and research shows that people from a variety of backgrounds that have different experiences of race, class, and gender best understand the nuances of white, middle-class normativity. The successful media platform in our post-fact reality will be a diverse media platform that challenges our assumptions smartly, inspiring trust again in media.

Tressie McMillan Cottom is assistant professor of sociology at Virginia Commonwealth University and a faculty associate of the Berkman-Klein Center for Internet & Society at Harvard.

Sydette Harry   Facing journalism’s history

Coleen O'Lear   Back to basics

Swati Sharma   Failing diversity is failing journalism

Aja Bogdanoff   Comments start pulling their weight

Nathalie Malinarich   Making it easy

Umbreen Bhatti   A sense of journalists’ humanity

Sarah Marshall   Focusing on the why of the click

Amy O'Leary   Not just covering communities, reaching them

Liz Danzico   The triumph of the small

Guy Raz   Inspiration and hope will matter more than ever

Jonathan Hunt   Measurement companies get with the times

Mary Meehan   Feeling blue in a red state

Peter Sterne   A dangerous anti-press mix

Joanne Lipman   The year of the drone, really

Alberto Cairo   Communicating uncertainty to our readers

Mandy Velez   The audience is the source and the story

Dhiya Kuriakose   The year of digital detoxing

Emily Goligoski   Incorporating audience feedback at scale

Mary Walter-Brown   Getting comfortable asking for money

Lee Glendinning   A call for great editing

Matt Waite   The people running the media are the problem

Tracie Powell   Building reader relationships

Burt Herman   Local news gets interesting

Almar Latour   Thanks, #fakenews

Andy Rossback   The year of the user

Jeremy Barr   A terrible year for Tiers B through D

Ashley C. Woods   Local journalism will fight a new fight

Erin Millar   The bottom falls out of Canadian media

Nushin Rashidian   A rise in high-price, high-value subscriptions

Nicholas Quah   Podcasting’s coming class war

Eric Nuzum   Podcasting stratifies into hard layers

Claire Wardle   Verification takes center stage

Valérie Bélair-Gagnon   Truthiness in private spaces

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Ariane Bernard   Better data about your users

M. Scott Havens   Quality advertising to pair with quality content

Mira Lowe   News literacy, bias, and “Hamilton”

Molly de Aguiar   Philanthropists galvanize around news

Cindy Royal   Preparing the digital educator-scholar hybrid

Laura E. Davis   Show your work

Elizabeth Jensen   Trust depends on the details

Alexis Lloyd   Public trust for private realities

Moreno Cruz Osório   The year of transparency in Brazilian journalism

David Weigel   A test for online speech

Asma Khalid   The year of the newsy podcast

Reyhan Harmanci   Bear witness — but then what?

Ståle Grut   The battle for high-quality VR

Mike Ragsdale   A smarter information diet

Michael Oreskes   Reversing the erosion of democracy

Hillary Frey   Forests need to burn to regrow

Olivia Ma   The year collaboration beats competition

Scott Dodd   Nonprofits team up for impact

Megan H. Chan   Cultural reporting goes mainstream

Rubina Madan Fillion   Snapchat grows up

Annemarie Dooling   UGC as a path out of the bubble

Sarah Wolozin   Virtual reality on the open web

Vivian Schiller   Tested like never before

David Skok   What lies beyond paywalls

Andrea Silenzi   Podcasts dive into breaking news analysis

Errin Haines   Chaos or community?

Robert Hernandez   History will exclude you, again

David Chavern   Fake news gets solved

Taylor Lorenz   “Selfie journalism” becomes a thing

Tim Herrera   The safe space of service journalism

Felix Salmon   Headlines matter

Steve Henn   The next revolution is voice

Libby Bawcombe   Kids board the podcast train

Carrie Brown   We won’t do enough

Maria Bustillos   “It’s true — I saw it on Facebook”

Tanya Cordrey   The resurgence of reach

Richard Tofel   The country doesn’t trust us — but they do believe us

Keren Goldshlager   Defining a focus, and then saying no

Kawandeep Virdee   Moving deeper than the machine of clicks

Mathew Ingram   The Faustian Facebook dance continues

Katie Zhu   The year of minority media

Emi Kolawole   From empathy to community

Rachel Schallom   Stop flying over the flyover states

Matt Karolian   AI improves publishing

Geetika Rudra   Journalism is community

Gabriel Snyder   The aberration of 20th-century journalism

Zizi Papacharissi   Distracted journalism looks in the mirror

Bill Adair   The year of the fact-checking bot

Amie Ferris-Rotman   Вслед за Россией

Julia Beizer   Building a coherent core identity

Samantha Barry   Messaging apps go mainstream

Dannagal G. Young   The return of the gatekeepers

Jon Slade   Trusted news, at a premium

S.P. Sullivan   Baking transparency into our routines

Sam Ford   The year we talk about our awful metrics

Corey Ford   The year of the rebelpreneur

Dan Colarusso   Let’s make live video we can love

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Carla Zanoni   Prioritizing emotional health

Mario García   Virtual reality on mobile leaps forward

Doris Truong   Connecting with diverse perspectives

Melody Kramer   Radically rethinking design

Renée Kaplan   Pure reach has reached its limit

Ray Soto   VR moves from experiments to immersion

Priya Ganapati   Mobile websites are ready for reinvention

Juan Luis Sánchez   Your predictions are our present

Liz McMillen   The year of deep insights

Jonathan Stray   A boom in responsible conservative media

Pablo Boczkowski   Fake news and the future of journalism

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Ryan McCarthy   Platforms grow up or grow more toxic

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Sue Schardt   Objectivity, fairness, balance, and love

Andrew Losowsky   Building our own communities

Ken Schwencke   Disaggregation and collection

Adam Thomas   The coming collaboration across Europe

AX Mina   2017 is for the attention innovators

Rachel Sklar   Women are going to get loud

Ole Reißmann   Un-faking the news

Andrew Ramsammy   Rise of the rebel journalist

Sara M. Watson   There is no neutral interface

Javaun Moradi   What can we own?

Francesco Marconi   The year of augmented writing

Jim Friedlich   A banner year for venture philanthropy

Margarita Noriega   From pinning tweets to tweeting pins

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Kathleen Kingsbury   Print as a premium offering

Rebekah Monson   Journalism is community-as-a-service

Erin Pettigrew   A year of reflection in tech

Alice Antheaume   A new test for French media

Cory Haik   Navigating power in Trump’s America

Bill Keller   A healthy skepticism about data

Trushar Barot   API or die

Caitlin Thompson   High touch, high value

P. Kim Bui   The year journalism teaches again

Tim Griggs   The year we stop taking sides

Helen Havlak   Chasing mobile search results

Amy Webb   Journalism as a service

Millie Tran   International expansion without colonial overtones

Mark Armstrong   Time to pay up

Dan Gillmor   Fix the demand side of news too

Christopher Meighan   Unlocking a deeper mobile experience

Michael Kuntz   Trust is the new click

Laura Walker   Authentic voices, not fake news

Andrew Haeg   The year of listening