In the prophetic words of Kanye West, “No one man should have all that power.” Welcome to fear and loathing in Trump’s America. Fear and loathing not only by the American citizenry, but also by the media whose job it is to cover him. Meanwhile, trust of journalists and the media industry at large is at an all-time low. Oh and hey, how about that fake news?! We’ve got “trust issues,” to quote Drake.
Our industry is in somewhat of an existential free fall. Will the fourth estate continue to exist as we know it? (We’ve been asking this since the dawn of digital.) To cover or not to cover Trump’s tweets? (Some of them, obviously.) Does my work even matter? (Yes — but not all of it.) Is the filter bubble real? (Yes.) Do I live in a filter bubble? (Probably.) Am I a filter bubble? (Existential, can’t answer that for you.)
Marty Baron says to do your job. Jack Shafer says starve the troll. Both of these are smart and worthwhile, and there are many others that will follow. This is just the beginning of our journey into a very heady and navel-gazing time in which we spend a majority of our energy recalibrating our relationship not only with the new administration, but also with our audiences and ourselves.
2017 is the year we grapple with trust issues and navigate power. To get ahead of the next wave of takes, I’m laying out a few questions for fodder. Some of them we definitely need to ask, and some of them we have to solve.
A sample of questions we should ask and answer over the next year:
This obviously is not an exhaustive list (tweet me your own!) but I believe the bigger question, once we answer these, is how then do we do it? The devil is in the details and relies on execution of our collective vision. America has spoken (sans the popular vote) and it wants something different — different people in office, different people reporting what happens in that office, different voices for them to trust. If you’re looking for a silver lining, this is it: Navigating these new mandates the audience has passed down will create pressures and opportunities to try making news differently. Crisis of conscience or not, it’s time to meet the moment and ask yourself the tough questions, journos.
Cory Haik is chief strategy officer at Mic.
Adam Thomas The coming collaboration across Europe
Dhiya Kuriakose The year of digital detoxing
Sam Ford The year we talk about our awful metrics
M. Scott Havens Quality advertising to pair with quality content
David Skok What lies beyond paywalls
Mario García Virtual reality on mobile leaps forward
Taylor Lorenz “Selfie journalism” becomes a thing
Keren Goldshlager Defining a focus, and then saying no
Sue Schardt Objectivity, fairness, balance, and love
Lee Glendinning A call for great editing
Ray Soto VR moves from experiments to immersion
Nushin Rashidian A rise in high-price, high-value subscriptions
Peter Sterne A dangerous anti-press mix
Javaun Moradi What can we own?
Erin Millar The bottom falls out of Canadian media
Claire Wardle Verification takes center stage
Burt Herman Local news gets interesting
Margarita Noriega From pinning tweets to tweeting pins
Jon Slade Trusted news, at a premium
Rachel Schallom Stop flying over the flyover states
Libby Bawcombe Kids board the podcast train
Tim Griggs The year we stop taking sides
Katie Zhu The year of minority media
Cindy Royal Preparing the digital educator-scholar hybrid
Elizabeth Jensen Trust depends on the details
Carrie Brown-Smith We won’t do enough
Tressie McMillan Cottom A path through the media’s coming legitimacy crisis
Alberto Cairo Communicating uncertainty to our readers
P. Kim Bui The year journalism teaches again
Millie Tran International expansion without colonial overtones
Andy Rossback The year of the user
Ken Schwencke Disaggregation and collection
Ståle Grut The battle for high-quality VR
Laura Walker Authentic voices, not fake news
Samantha Barry Messaging apps go mainstream
Jonathan Stray A boom in responsible conservative media
Annemarie Dooling UGC as a path out of the bubble
Emily Goligoski Incorporating audience feedback at scale
Bill Keller A healthy skepticism about data
Pablo Boczkowski Fake news and the future of journalism
Vivian Schiller Tested like never before
Francesco Marconi The year of augmented writing
David Weigel A test for online speech
Lam Thuy Vo The primary source in the age of mechanical multiplication
Umbreen Bhatti A sense of journalists’ humanity
Alexis Lloyd Public trust for private realities
Rachel Sklar Women are going to get loud
Ole Reißmann Un-faking the news
Tracie Powell Building reader relationships
Kathleen Kingsbury Print as a premium offering
Liz McMillen The year of deep insights
Mira Lowe News literacy, bias, and “Hamilton”
Sydette Harry Facing journalism’s history
Amie Ferris-Rotman Вслед за Россией
Helen Havlak Chasing mobile search results
Mathew Ingram The Faustian Facebook dance continues
Geetika Rudra Journalism is community
Nicholas Quah Podcasting’s coming class war
Mandy Velez The audience is the source and the story
Nathalie Malinarich Making it easy
Dan Colarusso Let’s make live video we can love
Bill Adair The year of the fact-checking bot
Maria Bustillos “It’s true — I saw it on Facebook”
David Chavern Fake news gets solved
Gabriel Snyder The aberration of 20th-century journalism
Mary Walter-Brown Getting comfortable asking for money
Renée Kaplan Pure reach has reached its limit
Sara M. Watson There is no neutral interface
Guy Raz Inspiration and hope will matter more than ever
Almar Latour Thanks, #fakenews
AX Mina 2017 is for the attention innovators
Tim Herrera The safe space of service journalism
Doris Truong Connecting with diverse perspectives
Mary Meehan Feeling blue in a red state
Rebekah Monson Journalism is community-as-a-service
Emi Kolawole From empathy to community
Alice Antheaume A new test for French media
Caitlin Thompson High touch, high value
Jonathan Hunt Measurement companies get with the times
Amy O'Leary Not just covering communities, reaching them
Reyhan Harmanci Bear witness — but then what?
Dan Gillmor Fix the demand side of news too
Molly de Aguiar Philanthropists galvanize around news
Mike Ragsdale A smarter information diet
Aja Bogdanoff Comments start pulling their weight
Andrew Losowsky Building our own communities
Andrew Ramsammy Rise of the rebel journalist
Corey Ford The year of the rebelpreneur
Andrew Haeg The year of listening
Robert Hernandez History will exclude you, again
Liz Danzico The triumph of the small
Steve Henn The next revolution is voice
Juan Luis Sánchez Your predictions are our present
Ernst-Jan Pfauth Earn trust by working for (and with) readers
S.P. Sullivan Baking transparency into our routines
Zizi Papacharissi Distracted journalism looks in the mirror
Erin Pettigrew A year of reflection in tech
Swati Sharma Failing diversity is failing journalism
Andrea Silenzi Podcasts dive into breaking news analysis
Tanya Cordrey The resurgence of reach
Errin Haines Chaos or community?
Richard Tofel The country doesn’t trust us — but they do believe us
Jeremy Barr A terrible year for Tiers B through D
Ashley C. Woods Local journalism will fight a new fight
Julia Beizer Building a coherent core identity
Scott Dodd Nonprofits team up for impact
Moreno Cruz Osório The year of transparency in Brazilian journalism
Joanne Lipman The year of the drone, really
Ariane Bernard Better data about your users
Olivia Ma The year collaboration beats competition
Dannagal G. Young The return of the gatekeepers
Matt Waite The people running the media are the problem
Christopher Meighan Unlocking a deeper mobile experience
Cory Haik Navigating power in Trump’s America
Anita Zielina The sales funnel reaches (and changes) the newsroom
Hillary Frey Forests need to burn to regrow
Sarah Marshall Focusing on the why of the click
Rasmus Kleis Nielsen News after advertising may look like news before advertising
Michael Kuntz Trust is the new click
Matt Karolian AI improves publishing
Sarah Wolozin Virtual reality on the open web
Jim Friedlich A banner year for venture philanthropy
Melody Kramer Radically rethinking design
Rubina Madan Fillion Snapchat grows up
Asma Khalid The year of the newsy podcast
Priya Ganapati Mobile websites are ready for reinvention
Juliette De Maeyer and Dominique Trudel A rebirth of populist journalism
Megan H. Chan Cultural reporting goes mainstream
Michael Oreskes Reversing the erosion of democracy
Carla Zanoni Prioritizing emotional health
Eric Nuzum Podcasting stratifies into hard layers