The year of deep insights

“It’s a failure for today’s niche journalism if we don’t take all of the intellectual capital we provide and find ways to repurpose and repackage it, in the ways our audience demands.”

liz-mcmillenPublications will need to create high-quality products that provide deep insights and that serve their specific audiences. Of course, understanding the audience and what it needs is essential. But so is finding creative ways to draw on those insights in multiple ways. It’s a failure for today’s niche journalism if we don’t take all of the intellectual capital we provide and find ways to repurpose and repackage it, in the ways our audience demands.

Liz McMillen is editor of The Chronicle of Higher Education.

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Michael Oreskes   Reversing the erosion of democracy

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Millie Tran   International expansion without colonial overtones

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Emily Goligoski   Incorporating audience feedback at scale

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Tim Herrera   The safe space of service journalism

Julia Beizer   Building a coherent core identity

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Tim Griggs   The year we stop taking sides

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Ken Schwencke   Disaggregation and collection

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