Donald Trump’s victory left us with an overarching feeling that the media doesn’t really know all of America. While I don’t think more coverage would have completely negated the bad polling, we know we could be better at not only covering major news events in the area between the coasts, but truly understanding the people and culture there. We’ll see a renewed focus on covering the Midwest and South in 2017.
Full disclosure: I am from the Midwest, and I own a “Midwest is Best” tank top. As Nelly and I both say, I’m from the Lou and I’m proud. I’ve been away from home for almost five years, and the difference in news coverage is undeniable. This goes both ways — there are Missouri stories that should be picked up by national outlets, and there are national stories presented differently in the Midwest than they are on the coasts. We cannot deny that the conversations about immigration and health care differ depending on where you live, and we have to do more than publish “how to talk to your family at Thanksgiving” guides. If we want to create a more inclusive, more unified readership, we have to at least speak the same language. As Trump wages a daily battle against the media, it’s crucial we connect to people who have felt disconnected from us. And that cannot be accomplished by sending a national reporter to cover a shooting, deadly tornado, or protest. We have to stop thinking of these people as subjects we cover and relate to them as neighbors, friends, and readers we make journalism for.
This is already in motion in some places. For example, The Washington Post is hiring for an America editor role. Diversity in newsrooms will expand to include the region you call home, and hiring managers will recognize the importance of including voices from across the country (but do not use this as an excuse to distract from hiring people of color from everywhere). We will see more national outlets investing in remote reporters and opening bureaus in Midwestern and Southern cities that aren’t named Chicago or Atlanta. This is a good start, but it presents challenges of its own. We need to make sure these remote workers have the same access to resources and have their voices heard by upper management, especially when they are women and people of color.
Hiring for these roles will be tricky. Most journalists choose where to live based on the best job available to them, but it’s hard to invest your life in a place that doesn’t have many other national news outlets. If you’re based in Kansas City and there are layoffs or you want to move on, you’ll likely be faced with moving your family and starting over. This may be fine for entry-level reporters, but it’s a riskier move the more experienced and established you are, and it’s exacerbated even more for those in management. We will be forced to face this vicious cycle of coastal-congested media if we truly want to cover the country inclusively.
Rachel Schallom is senior manager of interactives for Fusion.
Nushin Rashidian A rise in high-price, high-value subscriptions
P. Kim Bui The year journalism teaches again
Ken Schwencke Disaggregation and collection
Rachel Sklar Women are going to get loud
Errin Haines Chaos or community?
Millie Tran International expansion without colonial overtones
Keren Goldshlager Defining a focus, and then saying no
Hillary Frey Forests need to burn to regrow
Samantha Barry Messaging apps go mainstream
Mario García Virtual reality on mobile leaps forward
Matt Waite The people running the media are the problem
Dan Gillmor Fix the demand side of news too
Sam Ford The year we talk about our awful metrics
Renée Kaplan Pure reach has reached its limit
Doris Truong Connecting with diverse perspectives
Ståle Grut The battle for high-quality VR
Carrie Brown-Smith We won’t do enough
Zizi Papacharissi Distracted journalism looks in the mirror
Juan Luis Sánchez Your predictions are our present
Cindy Royal Preparing the digital educator-scholar hybrid
Laura Walker Authentic voices, not fake news
Umbreen Bhatti A sense of journalists’ humanity
Corey Ford The year of the rebelpreneur
Rachel Schallom Stop flying over the flyover states
Rasmus Kleis Nielsen News after advertising may look like news before advertising
Sara M. Watson There is no neutral interface
Tim Herrera The safe space of service journalism
Carla Zanoni Prioritizing emotional health
S.P. Sullivan Baking transparency into our routines
Erin Millar The bottom falls out of Canadian media
Ariane Bernard Better data about your users
Mary Meehan Feeling blue in a red state
Juliette De Maeyer and Dominique Trudel A rebirth of populist journalism
Jon Slade Trusted news, at a premium
Ashley C. Woods Local journalism will fight a new fight
Mira Lowe News literacy, bias, and “Hamilton”
M. Scott Havens Quality advertising to pair with quality content
Ryan McCarthy Platforms grow up or grow more toxic
Ray Soto VR moves from experiments to immersion
David Skok What lies beyond paywalls
Cory Haik Navigating power in Trump’s America
Liz Danzico The triumph of the small
Matt Karolian AI improves publishing
Valérie Bélair-Gagnon Truthiness in private spaces
Alberto Cairo Communicating uncertainty to our readers
Mike Ragsdale A smarter information diet
Jim Friedlich A banner year for venture philanthropy
Pablo Boczkowski Fake news and the future of journalism
Caitlin Thompson High touch, high value
Andrew Losowsky Building our own communities
Michael Oreskes Reversing the erosion of democracy
Gabriel Snyder The aberration of 20th-century journalism
Mandy Velez The audience is the source and the story
Andrea Silenzi Podcasts dive into breaking news analysis
Vivian Schiller Tested like never before
David Weigel A test for online speech
Michael Kuntz Trust is the new click
Alexis Lloyd Public trust for private realities
Margarita Noriega From pinning tweets to tweeting pins
Bill Adair The year of the fact-checking bot
Sarah Wolozin Virtual reality on the open web
Amy Webb Journalism as a service
Francesco Marconi The year of augmented writing
Andrew Ramsammy Rise of the rebel journalist
Ernst-Jan Pfauth Earn trust by working for (and with) readers
Sydette Harry Facing journalism’s history
Christopher Meighan Unlocking a deeper mobile experience
Mathew Ingram The Faustian Facebook dance continues
Taylor Lorenz “Selfie journalism” becomes a thing
Andy Rossback The year of the user
Rubina Madan Fillion Snapchat grows up
Lam Thuy Vo The primary source in the age of mechanical multiplication
Libby Bawcombe Kids board the podcast train
Adam Thomas The coming collaboration across Europe
Julia Beizer Building a coherent core identity
Tracie Powell Building reader relationships
Jonathan Hunt Measurement companies get with the times
Liz McMillen The year of deep insights
Alice Antheaume A new test for French media
Kathleen Kingsbury Print as a premium offering
Javaun Moradi What can we own?
Nicholas Quah Podcasting’s coming class war
Steve Henn The next revolution is voice
Tressie McMillan Cottom A path through the media’s coming legitimacy crisis
Richard Tofel The country doesn’t trust us — but they do believe us
AX Mina 2017 is for the attention innovators
Dannagal G. Young The return of the gatekeepers
Guy Raz Inspiration and hope will matter more than ever
Emi Kolawole From empathy to community
Andrew Haeg The year of listening
Bill Keller A healthy skepticism about data
Katie Zhu The year of minority media
Erin Pettigrew A year of reflection in tech
Dan Colarusso Let’s make live video we can love
Kawandeep Virdee Moving deeper than the machine of clicks
Mary Walter-Brown Getting comfortable asking for money
Melody Kramer Radically rethinking design
Ole Reißmann Un-faking the news
Lee Glendinning A call for great editing
Sue Schardt Objectivity, fairness, balance, and love
David Chavern Fake news gets solved
Jonathan Stray A boom in responsible conservative media
Nathalie Malinarich Making it easy
Anita Zielina The sales funnel reaches (and changes) the newsroom
Molly de Aguiar Philanthropists galvanize around news
Moreno Cruz Osório The year of transparency in Brazilian journalism
Olivia Ma The year collaboration beats competition
Maria Bustillos “It’s true — I saw it on Facebook”
Rebekah Monson Journalism is community-as-a-service
Jeremy Barr A terrible year for Tiers B through D
Joanne Lipman The year of the drone, really
Dhiya Kuriakose The year of digital detoxing
Amy O'Leary Not just covering communities, reaching them
Peter Sterne A dangerous anti-press mix
Tanya Cordrey The resurgence of reach
Priya Ganapati Mobile websites are ready for reinvention
Asma Khalid The year of the newsy podcast
Megan H. Chan Cultural reporting goes mainstream
Reyhan Harmanci Bear witness — but then what?
Almar Latour Thanks, #fakenews
Helen Havlak Chasing mobile search results
Aja Bogdanoff Comments start pulling their weight
Amie Ferris-Rotman Вслед за Россией
Swati Sharma Failing diversity is failing journalism
Robert Hernandez History will exclude you, again
Scott Dodd Nonprofits team up for impact
Eric Nuzum Podcasting stratifies into hard layers
Burt Herman Local news gets interesting
Sarah Marshall Focusing on the why of the click
Emily Goligoski Incorporating audience feedback at scale
Claire Wardle Verification takes center stage