20200
P
1
20100
R  E
2
2070
D   I   C
3
2050
T   I   O   N
4
2040
S   F   O   R   J
5
2030
O  U  R  N  A  L
6
2020
I  S  M  2  0  2  0
7

A call for collaboration between storytelling and tech

“True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies.”

Not long ago, the media woke up and realized that it didn’t own its relationship with its customers, didn’t manage the business deals profiting from its efforts, and couldn’t control the technology needed to produce its products. The media had ceded virtually everything but the storytelling to Big Tech.

There are lots of factors that broke up the historical dominance of ownership and relationship in media, but it was mostly tied to the platforms. The platforms opened up new opportunities in targeted advertising, which moved the industry emphasis from awareness to transactions, not based on context, but based on data. It also allowed content to be created and consumed everywhere, with the platform holding the primary relationship with the customer. The unlimited opportunity of consumption and access shifted the idea of consumer revenue and what a subscriber means. And the tech, well…the technology was built to capitalize on your attention, everywhere.

True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies. We need to have trust between the journalists in the newsroom and their colleagues in engineering.

Meaningful cooperation could help create the scale to counter platform power and defray the costs of ever more complex technology. In 2020, we expect to see publishers beginning to create and share the technology they build to solve our common problems. Once we solve basic challenges of publishing — how to publish lightweight articles on common standards and how to create our own advertising platforms — we can let our news stories be our differentiator, not our tech stacks.

At The Washington Post, we’re committed to looking at new ways we can cooperate together internally and also how we can help collaborate with other media companies to try to support each other. In 2020, if we work together the whole media industry will be much stronger.

Jeremy Gilbert and Jarrod Dicker are director of strategic initiatives and vice president of commercial technology and development at The Washington Post.

Not long ago, the media woke up and realized that it didn’t own its relationship with its customers, didn’t manage the business deals profiting from its efforts, and couldn’t control the technology needed to produce its products. The media had ceded virtually everything but the storytelling to Big Tech.

There are lots of factors that broke up the historical dominance of ownership and relationship in media, but it was mostly tied to the platforms. The platforms opened up new opportunities in targeted advertising, which moved the industry emphasis from awareness to transactions, not based on context, but based on data. It also allowed content to be created and consumed everywhere, with the platform holding the primary relationship with the customer. The unlimited opportunity of consumption and access shifted the idea of consumer revenue and what a subscriber means. And the tech, well…the technology was built to capitalize on your attention, everywhere.

True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies. We need to have trust between the journalists in the newsroom and their colleagues in engineering.

Meaningful cooperation could help create the scale to counter platform power and defray the costs of ever more complex technology. In 2020, we expect to see publishers beginning to create and share the technology they build to solve our common problems. Once we solve basic challenges of publishing — how to publish lightweight articles on common standards and how to create our own advertising platforms — we can let our news stories be our differentiator, not our tech stacks.

At The Washington Post, we’re committed to looking at new ways we can cooperate together internally and also how we can help collaborate with other media companies to try to support each other. In 2020, if we work together the whole media industry will be much stronger.

Jeremy Gilbert and Jarrod Dicker are director of strategic initiatives and vice president of commercial technology and development at The Washington Post.

Matthew Pressman   News consumers divide into haves and have-nots

Barbara Gray   Join local libraries on the frontlines of civic engagement

Talia Stroud   The work of reconnecting starts November 4

Alexandra Borchardt   Get out of the office and talk to people

Annie Rudd   The expanded ambiguity of the news photograph

Zizi Papacharissi   A president leads, the press follows, reality fades

Cindy Royal   Prepare media students for skills, not job titles

j. Siguru Wahutu   Western journalists, learn from your African peers

Felix Salmon   Spotify launches a news channel

Craig Newmark   Formalizing newsrooms’ battle against disinformation

Sarah Alvarez   I’m ready for post-news

Lauren Duca   The rise of the journalistic influencer

Rasmus Kleis Nielsen   The business we want, not the business we had

Moreno Cruz Osório   In Brazil, collaboration in a time of state attacks

Raney Aronson-Rath   News deserts will proliferate — but so will new solutions

Mario García   Think small (screen)

Sarah Schmalbach   Journalist, quantify thyself

Logan Molyneux and Shannon McGregor   Think twice before turning to Twitter

Greg Emerson   News apps fall further behind

Carl Bialik   Journalists will try running the whole shop

Bill Grueskin   Our ethics codes get an overhaul

Tom Glaisyer   Journalism can emerge newly vibrant and powerful

M. Scott Havens   First-party data becomes media’s most important currency

Jasmine McNealy   A call for context

Emily Withrow   The year we kill the news article

Tonya Mosley   The neutrality vs. objectivity game ends

Simon Galperin   Journalism becomes more democratic

Brian Moritz   The end of “stick to sports”

Geneva Overholser   Death to bothsidesism

Helen Havlak   Platforms shine a light on original reporting

Dannagal G. Young   Let’s disrupt the logic that’s driving Americans apart

Sue Robinson   Campaign coverage as test bed for engagement experiments

Juleyka Lantigua   A changing industry amps up podcasters’ ambitions

Alana Levinson   Brand-backed media gets another look

Lucas Graves   A smarter conversation about how (and why) fact-checking matters

Anthony Nadler   Clash of Clans: Election Edition

Sonali Prasad   Climate change storytelling gets multidimensional

Masuma Ahuja   Slower, quieter, more measured and thoughtful

Joe Amditis   Collaborative journalism takes its rightful place at the table

Doris Truong   The year of radical salary transparency

Joni Deutsch   Podcasting unsilences the silent

Seth C. Lewis   20 questions for 2020

Carrie Brown-Smith   Engaged journalism: It’s finally happening

A.J. Bauer   A fork in the road for conservative media

Imaeyen Ibanga   Let’s take it slow

Alice Antheaume   Trade “politics” for “power”

Kevin D. Grant   The free press stands against authoritarians’ attacks on truth

Irving Washington   Leadership isn’t something you learn on the job

Jakob Moll   A slow-moving tech backlash among young people

Linda Solomon Wood   Everyone in your organization, moving toward a common goal

Hossein Derakhshan   AI can’t conjure up an Errol Morris

Cory Haik   We’re already consuming the future of news — now we have to produce it

Josh Schwartz   Publishers move beyond the metered paywall

Sarah Marshall   The year to learn about news moments

Jennifer Brandel   A love letter from the year 2073

Sarah Stonbely   More people start caring about news inequality

Joanne McNeil   A return to blogs (finally? sort of?)

Jonas Kaiser   Russian bots are just today’s slacktivists

Jeff Kofman   Speed through technology

Nicholas Jackson   What’s left of local gets comfortable with reader support

Margarita Noriega   The platforms try to figure out what to do with single-subject newsrooms

Peter Bale   Lies get further normalized

Francesco Zaffarano   TikTok without generational prejudice

Meredith Artley   Stronger solidarity among news organizations

Nushin Rashidian   Are platforms a bridge or a lifeline?

Jeremy Olshan   All journalism should be service journalism

Cristina Kim   Public media stops trying to serve “everybody”

Pablo Boczkowski   The day after November 4

Dan Shanoff   Sports media enters the Bronny era

Elizabeth Hansen and Jesse Holcomb   Local news initiatives run into a capital shortage

Candis Callison   Taking a cue from Indigenous journalists on climate change

Bill Adair   A Nobel Prize, a Brad Pitt film, and a Taylor Swift song

Rachel Davis Mersey   The business of local TV news will enter its downward slide

Knight Foundation   Five generations of journalists, learning from each other

Marie Gilot   This is fine

Mira Lowe   The year of student-powered journalism

Michael W. Wagner   Increasingly fractured, but little bit deliberative

Mike Caulfield   Native verification tools for the blue checkmark crowd

Beena Raghavendran   The year of the local engagement reporter

Laura E. Davis   Know the context your journalism is operating within

Jim Brady   We’ll complain about other people living in bubbles while ignoring our own

John Garrett   It’s the best time in a century to start a local news organization

Monique Judge   The year to organize, unionize, and fight

Adam Thomas   The silver bullet

Steve Henn   The dawning audio web

Brenda P. Salinas   Treating MP3 files like text

Madelyn Sanfilippo and Yafit Lev-Aretz   News coverage gets geo-fragmented

Don Day   Respect the non-paying audience

Logan Jaffe   You don’t need fancy tools to listen

Mary Walter-Brown and Tristan Loper   Power to the people (on your audience team)

Elizabeth Dunbar   Frank talk, and then action

Christa Scharfenberg   It’s time to make journalism a field that supports and respects women

Nikki Usher   All systems down

John Keefe   Journalism gets hacked

Catalina Albeanu   Rebuilding journalism, together

Victor Pickard   We reclaim a public good

Ernie Smith   The death of the industry fad

Errin Haines   Race and gender aren’t a 2020 story — they’re the story

Meg Marco   Everything happens somewhere

Jeremy Gilbert and Jarrod Dicker   A call for collaboration between storytelling and tech

Stefanie Murray   Charitable giving goes collaborative

Kerri Hoffman   Opening closed systems

Jake Shapiro   Podcasting gets listener relationship management

Nathalie Malinarich   Betting on loyalty

Nico Gendron   Make better products if you want to reach Gen Z

Mariana Moura Santos   The future of journalism is collaborative

Whitney Phillips   A time to question core beliefs

Sara K. Baranowski   A big year for little newspapers

Tanya Cordrey   Saying no to more good ideas

Rachel Glickhouse   Journalists get left behind in the industry’s decline

Tamar Charney   From broadcast to bespoke

S. Mitra Kalita   The race to 2021

Alfred Hermida and Mary Lynn Young   The promise of nonprofit journalism

Monica Drake   A renewed focus on misinformation

Richard Tofel   A constraint of the reader-revenue model emerges

Gordon Crovitz   Fighting misinformation requires journalism, not secret algorithms

Rick Berke   Incoming fire from both left and right

Heather Bryant   Some kinds of journalism aren’t worth saving

Colleen Shalby   Journalists become media literacy teachers

Kristen Muller   The year we operationalize community engagement

Joshua P. Darr   All that campaign cash will make the media’s problems worse

Fiona Spruill   The climate crisis gets the coverage it deserves

Ben Werdmuller   Use the tools of journalism to save it

Millie Tran   Wicked

Rachel Schallom   The value of push alerts goes beyond open rates

Ståle Grut   OSINT journalism goes mainstream

Matt DeRienzo   Local broadcasters begin to fill the gaps left by newspapers

Heidi Tworek   The year of positive pushback

Kourtney Bitterly   Transparency isn’t just a desire, it’s an expectation

Kathleen Searles   Pay more attention to attention

Julia B. Chan   We 👏 take 👏 breaks 👏

An Xiao Mina   The Forum we wanted, the forum we got

Eric Nuzum   Podcasting finally creates another mega-hit show