20200
P
1
20100
R  E
2
2070
D   I   C
3
2050
T   I   O   N
4
2040
S   F   O   R   J
5
2030
O  U  R  N  A  L
6
2020
I  S  M  2  0  2  0
7

A call for collaboration between storytelling and tech

“True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies.”

Not long ago, the media woke up and realized that it didn’t own its relationship with its customers, didn’t manage the business deals profiting from its efforts, and couldn’t control the technology needed to produce its products. The media had ceded virtually everything but the storytelling to Big Tech.

There are lots of factors that broke up the historical dominance of ownership and relationship in media, but it was mostly tied to the platforms. The platforms opened up new opportunities in targeted advertising, which moved the industry emphasis from awareness to transactions, not based on context, but based on data. It also allowed content to be created and consumed everywhere, with the platform holding the primary relationship with the customer. The unlimited opportunity of consumption and access shifted the idea of consumer revenue and what a subscriber means. And the tech, well…the technology was built to capitalize on your attention, everywhere.

True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies. We need to have trust between the journalists in the newsroom and their colleagues in engineering.

Meaningful cooperation could help create the scale to counter platform power and defray the costs of ever more complex technology. In 2020, we expect to see publishers beginning to create and share the technology they build to solve our common problems. Once we solve basic challenges of publishing — how to publish lightweight articles on common standards and how to create our own advertising platforms — we can let our news stories be our differentiator, not our tech stacks.

At The Washington Post, we’re committed to looking at new ways we can cooperate together internally and also how we can help collaborate with other media companies to try to support each other. In 2020, if we work together the whole media industry will be much stronger.

Jeremy Gilbert and Jarrod Dicker are director of strategic initiatives and vice president of commercial technology and development at The Washington Post.

Not long ago, the media woke up and realized that it didn’t own its relationship with its customers, didn’t manage the business deals profiting from its efforts, and couldn’t control the technology needed to produce its products. The media had ceded virtually everything but the storytelling to Big Tech.

There are lots of factors that broke up the historical dominance of ownership and relationship in media, but it was mostly tied to the platforms. The platforms opened up new opportunities in targeted advertising, which moved the industry emphasis from awareness to transactions, not based on context, but based on data. It also allowed content to be created and consumed everywhere, with the platform holding the primary relationship with the customer. The unlimited opportunity of consumption and access shifted the idea of consumer revenue and what a subscriber means. And the tech, well…the technology was built to capitalize on your attention, everywhere.

True partnerships require trust. Trust between the media company and its audience. Trust between advertising partners and media companies. And trust between different parts of our media companies. We need to have trust between the journalists in the newsroom and their colleagues in engineering.

Meaningful cooperation could help create the scale to counter platform power and defray the costs of ever more complex technology. In 2020, we expect to see publishers beginning to create and share the technology they build to solve our common problems. Once we solve basic challenges of publishing — how to publish lightweight articles on common standards and how to create our own advertising platforms — we can let our news stories be our differentiator, not our tech stacks.

At The Washington Post, we’re committed to looking at new ways we can cooperate together internally and also how we can help collaborate with other media companies to try to support each other. In 2020, if we work together the whole media industry will be much stronger.

Jeremy Gilbert and Jarrod Dicker are director of strategic initiatives and vice president of commercial technology and development at The Washington Post.

Elizabeth Dunbar   Frank talk, and then action

Dan Shanoff   Sports media enters the Bronny era

Richard J. Tofel   A constraint of the reader-revenue model emerges

Greg Emerson   News apps fall further behind

Cory Haik   We’re already consuming the future of news — now we have to produce it

Brenda P. Salinas   Treating MP3 files like text

Julia B. Chan   We 👏 take 👏 breaks 👏

Mira Lowe   The year of student-powered journalism

Nushin Rashidian   Are platforms a bridge or a lifeline?

Jonas Kaiser   Russian bots are just today’s slacktivists

Peter Bale   Lies get further normalized

Talia Stroud   The work of reconnecting starts November 4

Nicholas Jackson   What’s left of local gets comfortable with reader support

Alfred Hermida and Mary Lynn Young   The promise of nonprofit journalism

Kristen Muller   The year we operationalize community engagement

Josh Schwartz   Publishers move beyond the metered paywall

L. Gordon Crovitz   Fighting misinformation requires journalism, not secret algorithms

Kourtney Bitterly   Transparency isn’t just a desire, it’s an expectation

Joanne McNeil   A return to blogs (finally? sort of?)

Irving Washington   Leadership isn’t something you learn on the job

Tanya Cordrey   Saying no to more good ideas

Whitney Phillips   A time to question core beliefs

Jasmine McNealy   A call for context

Beena Raghavendran   The year of the local engagement reporter

Tamar Charney   From broadcast to bespoke

An Xiao Mina   The Forum we wanted, the forum we got

Kerri Hoffman   Opening closed systems

Zizi Papacharissi   A president leads, the press follows, reality fades

Catalina Albeanu   Rebuilding journalism, together

Barbara Gray   Join local libraries on the frontlines of civic engagement

Victor Pickard   We reclaim a public good

Pablo Boczkowski   The day after November 4

Sue Robinson   Campaign coverage as test bed for engagement experiments

Logan Molyneux and Shannon McGregor   Think twice before turning to Twitter

Linda Solomon Wood   Everyone in your organization, moving toward a common goal

Sarah Marshall   The year to learn about news moments

Monique Judge   The year to organize, unionize, and fight

Rasmus Kleis Nielsen   The business we want, not the business we had

Eric Nuzum   Podcasting finally creates another mega-hit show

Bill Adair   A Nobel Prize, a Brad Pitt film, and a Taylor Swift song

Bill Grueskin   Our ethics codes get an overhaul

Craig Newmark   Formalizing newsrooms’ battle against disinformation

Joni Deutsch   Podcasting unsilences the silent

Alana Levinson   Brand-backed media gets another look

Jennifer Brandel   A love letter from the year 2073

Carl Bialik   Journalists will try running the whole shop

Margarita Noriega   The platforms try to figure out what to do with single-subject newsrooms

M. Scott Havens   First-party data becomes media’s most important currency

Rachel Davis Mersey   The business of local TV news will enter its downward slide

Laura E. Davis   Know the context your journalism is operating within

Geneva Overholser   Death to bothsidesism

Matt DeRienzo   Local broadcasters begin to fill the gaps left by newspapers

Stefanie Murray   Charitable giving goes collaborative

Mariana Moura Santos   The future of journalism is collaborative

Simon Galperin   Journalism becomes more democratic

Rachel Glickhouse   Journalists get left behind in the industry’s decline

Steve Henn   The dawning audio web

Mario García   Think small (screen)

Jim Brady   We’ll complain about other people living in bubbles while ignoring our own

Imaeyen Ibanga   Let’s take it slow

Michael W. Wagner   Increasingly fractured, but little bit deliberative

Alexandra Borchardt   Get out of the office and talk to people

John Garrett   It’s the best time in a century to start a local news organization

Candis Callison   Taking a cue from Indigenous journalists on climate change

Nikki Usher   All systems down

Mary Walter-Brown and Tristan Loper   Power to the people (on your audience team)

Meredith Artley   Stronger solidarity among news organizations

Heather Bryant   Some kinds of journalism aren’t worth saving

Sarah Schmalbach   Journalist, quantify thyself

Matthew Pressman   News consumers divide into haves and have-nots

Nico Gendron   Make better products if you want to reach Gen Z

Errin Haines   Race and gender aren’t a 2020 story — they’re the story

Jeremy Gilbert and Jarrod Dicker   A call for collaboration between storytelling and tech

Nathalie Malinarich   Betting on loyalty

Kevin D. Grant   The free press stands against authoritarians’ attacks on truth

Ernie Smith   The death of the industry fad

Hossein Derakhshan   AI can’t conjure up an Errol Morris

Sonali Prasad   Climate change storytelling gets multidimensional

Marie Gilot   This is fine

Heidi Tworek   The year of positive pushback

Millie Tran   Wicked

Joe Amditis   Collaborative journalism takes its rightful place at the table

Helen Havlak   Platforms shine a light on original reporting

Anthony Nadler   Clash of Clans: Election Edition

Sarah Alvarez   I’m ready for post-news

Colleen Shalby   Journalists become media literacy teachers

Knight Foundation   Five generations of journalists, learning from each other

Madelyn Sanfilippo and Yafit Lev-Aretz   News coverage gets geo-fragmented

Lucas Graves   A smarter conversation about how (and why) fact-checking matters

Tonya Mosley   The neutrality vs. objectivity game ends

Moreno Cruz Osório   In Brazil, collaboration in a time of state attacks

james Wahutu   Western journalists, learn from your African peers

Elizabeth Hansen and Jesse Holcomb   Local news initiatives run into a capital shortage

Adam Thomas   The silver bullet

Logan Jaffe   You don’t need fancy tools to listen

Sarah Stonbely   More people start caring about news inequality

Masuma Ahuja   Slower, quieter, more measured and thoughtful

A.J. Bauer   A fork in the road for conservative media

Dannagal G. Young   Let’s disrupt the logic that’s driving Americans apart

Brian Moritz   The end of “stick to sports”

Lauren Duca   The rise of the journalistic influencer

Sara K. Baranowski   A big year for little newspapers

Ben Werdmuller   Use the tools of journalism to save it

Cindy Royal   Prepare media students for skills, not job titles

Mike Caulfield   Native verification tools for the blue checkmark crowd

Monica Drake   A renewed focus on misinformation

Tom Glaisyer   Journalism can emerge newly vibrant and powerful

Seth C. Lewis   20 questions for 2020

Raney Aronson-Rath   News deserts will proliferate — but so will new solutions

Alice Antheaume   Trade “politics” for “power”

Rachel Schallom   The value of push alerts goes beyond open rates

John Keefe   Journalism gets hacked

Jeff Kofman   Speed through technology

Doris Truong   The year of radical salary transparency

Jakob Moll   A slow-moving tech backlash among young people

Rick Berke   Incoming fire from both left and right

Annie Rudd   The expanded ambiguity of the news photograph

Juleyka Lantigua-Williams   A changing industry amps up podcasters’ ambitions

Jeremy Olshan   All journalism should be service journalism

Jake Shapiro   Podcasting gets listener relationship management

Joshua Darr   All that campaign cash will make the media’s problems worse

Meg Marco   Everything happens somewhere

Kathleen Searles   Pay more attention to attention

Felix Salmon   Spotify launches a news channel

Francesco Zaffarano   TikTok without generational prejudice

Christa Scharfenberg   It’s time to make journalism a field that supports and respects women

S. Mitra Kalita   The race to 2021

Carrie Brown-Smith   Engaged journalism: It’s finally happening

Ståle Grut   OSINT journalism goes mainstream

Emily Withrow   The year we kill the news article

Cristina Kim   Public media stops trying to serve “everybody”

Don Day   Respect the non-paying audience

Fiona Spruill   The climate crisis gets the coverage it deserves