20200
P
1
20100
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2070
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2050
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2040
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2020
I  S  M  2  0  2  0
7

Journalists will try running the whole shop

“Many of their enterprises will fail, but no more often than more traditional and MBA-run operations do.”

With more digital journalists coordinating in unions, supposed business experts bungling media takeovers, and technology creating new kinds of paid jobs in journalism, journalists will try their hand at running entire operations.

Journalists will experiment with new ways of delivering and monetizing journalism. Many of their enterprises will fail, but no more often than more traditional and MBA-run operations do. Their successes will bring the field closer to figuring out how to keep making what the world needs but hasn’t yet figured out how to pay for.

Relatedly, something like a new Gawker Media — with many former Gawker Media journalists — will be born.

Carl Bialik is data science editor at Yelp.

With more digital journalists coordinating in unions, supposed business experts bungling media takeovers, and technology creating new kinds of paid jobs in journalism, journalists will try their hand at running entire operations.

Journalists will experiment with new ways of delivering and monetizing journalism. Many of their enterprises will fail, but no more often than more traditional and MBA-run operations do. Their successes will bring the field closer to figuring out how to keep making what the world needs but hasn’t yet figured out how to pay for.

Relatedly, something like a new Gawker Media — with many former Gawker Media journalists — will be born.

Carl Bialik is data science editor at Yelp.

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