A surprisingly good year

“The pandemic shined a light on the need for local journalism and local news outlets will benefit from new relationships residents are building with their local news providers.”

2021 will be a really good year for the business of local news.

Local news is one industry this pandemic did not disrupt. The pandemic shined a light on the need for local journalism and local news outlets will benefit from new relationships residents are building with their local news providers.

If news organizations take advantage of the opportunity, all newsrooms can benefit from all revenue streams. Reader revenue will continue to grow, “owned” digital dollars will grow — even print advertising revenue can grow as the news organizations use their unique place in the marketplace to demonstrate their enormous value to the communities they serve.

I believe large and small, for-profit and nonprofit, digital and legacy all stand to have a surprisingly good 2021.

John Garrett is the founder and CEO of Community Impact News.

2021 will be a really good year for the business of local news.

Local news is one industry this pandemic did not disrupt. The pandemic shined a light on the need for local journalism and local news outlets will benefit from new relationships residents are building with their local news providers.

If news organizations take advantage of the opportunity, all newsrooms can benefit from all revenue streams. Reader revenue will continue to grow, “owned” digital dollars will grow — even print advertising revenue can grow as the news organizations use their unique place in the marketplace to demonstrate their enormous value to the communities they serve.

I believe large and small, for-profit and nonprofit, digital and legacy all stand to have a surprisingly good 2021.

John Garrett is the founder and CEO of Community Impact News.

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