The commercial era for local journalism is over

“The journalism crisis can’t be solved by individuals alone, whether average subscribers or rich benefactors. We’re facing a collective action problem that demands government intervention.”

Amid the wreckage of our local news media, this coming year will witness the early shoots of a new post-commercial journalism. Driving this transformation will be two trajectories of structural reform — one salvaging what’s left of existing newsrooms, the other expanding public infrastructures to provide access to news and information for all Americans.

Signs of this shift are already afoot. Philanthropic initiatives such as the American Journalism Project and Report for America are putting more journalists on the beat. The Philadelphia Inquirer and the Salt Lake Tribune are proofs of concept that struggling newspapers can transition into public benefit and nonprofit institutions. And shining exemplars of nonprofit journalism, such as The Texas Tribune and City Bureau, continue to flourish.

Meanwhile, state governments are subsidizing journalism in New Jersey with the Civic Information Consortium and in Ohio with its long-established Statehouse News Bureau. Even Congress, ever slow to treat the journalism crisis as a policy problem, has begun proposing legislation to save local news media.

Promising ideas, many of which overlooked for years, are gaining traction, from bringing struggling newspapers under local nonprofit ownership to creating a national journalism trust fund. Other proposals aim to resurrect largely forgotten experiments from American history, ranging from municipal newspapers to a new federal writers’ project.

These are all grounds for cautious optimism, but even bolder plans are necessary to confront systemic market failure and sustain the journalism that democracy needs. Although we must prevent vulture capitalists from further dismantling newsrooms — while also restructuring legacy outlets to become less market-dependent — most of these efforts will leave predictable gaps beyond cities and elite readerships. With news deserts rapidly expanding across the US, many local media landscapes are already barren with nothing left to resuscitate.

What’s more, entire groups of people, especially communities of color and poor neighborhoods, have never been properly served by local news media. These news divides — exacerbated by a gaping digital divide — will only worsen as local journalism continues to vanish. Such informational redlining is unacceptable for any democratic society.

While private capital from philanthropists and foundations might rescue an outlet here and there, we can’t rely solely on charitable contributions to remedy deep structural inequities. Committed readers willing and able to pay for their news might sustain a few niche outlets or large national newspapers like The New York Times, but subscription models simply won’t suffice for most communities. The journalism crisis can’t be solved by individuals alone, whether average subscribers or rich benefactors. We’re facing a collective action problem that demands government intervention.

Ensuring that all Americans can access a baseline level of reliable news and information requires a federally guaranteed, public media center in every community. Guided by a universal service mission, these multi-media hubs will look like and be governed by the communities they serve. How could this work?

Community newsrooms could be built upon existing public infrastructures — especially public broadcasting and the postal system — and financed by a combination of individual tax vouchers and federal block grants distributed to every county based on population. Public libraries and universities could also help sustain a new public media network — including municipal broadband services — that’s federally funded, decentralized, and democratized under community ownership and control.

2021 might be the year we finally begin building this new public media system. But first we must give up the fantasy that benevolent billionaires, new startups, or the Facebook/Google duopoly will save journalism. We wasted a decade searching for some whiz-bang app or ingenious business model. But a viable business model for local news no longer exists — and besides, journalism shouldn’t be seen as a business, but as a public service. Trusting the market to deliver the news that we need is a fool’s errand.

To be sure, some for-profit outlets will survive — even thrive — but the majority of our information needs must be served by the nonprofit and public sectors. We must face the fact that the commercial era for local journalism is over.

Restructuring our media and communication infrastructures should be part of a broader democracy movement that seeks to transform core institutions, decommodify essential public services, and redress long-standing harms, especially those caused by media institutions misrepresenting and excluding communities of color. By unshackling our media from the market and rebuilding news and information systems from the ground up, we can empower journalists and local communities—and save our democracy in the process.

Victor Pickard is an associate professor at the University of Pennsylvania’s Annenberg School for Communication.

Amid the wreckage of our local news media, this coming year will witness the early shoots of a new post-commercial journalism. Driving this transformation will be two trajectories of structural reform — one salvaging what’s left of existing newsrooms, the other expanding public infrastructures to provide access to news and information for all Americans.

Signs of this shift are already afoot. Philanthropic initiatives such as the American Journalism Project and Report for America are putting more journalists on the beat. The Philadelphia Inquirer and the Salt Lake Tribune are proofs of concept that struggling newspapers can transition into public benefit and nonprofit institutions. And shining exemplars of nonprofit journalism, such as The Texas Tribune and City Bureau, continue to flourish.

Meanwhile, state governments are subsidizing journalism in New Jersey with the Civic Information Consortium and in Ohio with its long-established Statehouse News Bureau. Even Congress, ever slow to treat the journalism crisis as a policy problem, has begun proposing legislation to save local news media.

Promising ideas, many of which overlooked for years, are gaining traction, from bringing struggling newspapers under local nonprofit ownership to creating a national journalism trust fund. Other proposals aim to resurrect largely forgotten experiments from American history, ranging from municipal newspapers to a new federal writers’ project.

These are all grounds for cautious optimism, but even bolder plans are necessary to confront systemic market failure and sustain the journalism that democracy needs. Although we must prevent vulture capitalists from further dismantling newsrooms — while also restructuring legacy outlets to become less market-dependent — most of these efforts will leave predictable gaps beyond cities and elite readerships. With news deserts rapidly expanding across the US, many local media landscapes are already barren with nothing left to resuscitate.

What’s more, entire groups of people, especially communities of color and poor neighborhoods, have never been properly served by local news media. These news divides — exacerbated by a gaping digital divide — will only worsen as local journalism continues to vanish. Such informational redlining is unacceptable for any democratic society.

While private capital from philanthropists and foundations might rescue an outlet here and there, we can’t rely solely on charitable contributions to remedy deep structural inequities. Committed readers willing and able to pay for their news might sustain a few niche outlets or large national newspapers like The New York Times, but subscription models simply won’t suffice for most communities. The journalism crisis can’t be solved by individuals alone, whether average subscribers or rich benefactors. We’re facing a collective action problem that demands government intervention.

Ensuring that all Americans can access a baseline level of reliable news and information requires a federally guaranteed, public media center in every community. Guided by a universal service mission, these multi-media hubs will look like and be governed by the communities they serve. How could this work?

Community newsrooms could be built upon existing public infrastructures — especially public broadcasting and the postal system — and financed by a combination of individual tax vouchers and federal block grants distributed to every county based on population. Public libraries and universities could also help sustain a new public media network — including municipal broadband services — that’s federally funded, decentralized, and democratized under community ownership and control.

2021 might be the year we finally begin building this new public media system. But first we must give up the fantasy that benevolent billionaires, new startups, or the Facebook/Google duopoly will save journalism. We wasted a decade searching for some whiz-bang app or ingenious business model. But a viable business model for local news no longer exists — and besides, journalism shouldn’t be seen as a business, but as a public service. Trusting the market to deliver the news that we need is a fool’s errand.

To be sure, some for-profit outlets will survive — even thrive — but the majority of our information needs must be served by the nonprofit and public sectors. We must face the fact that the commercial era for local journalism is over.

Restructuring our media and communication infrastructures should be part of a broader democracy movement that seeks to transform core institutions, decommodify essential public services, and redress long-standing harms, especially those caused by media institutions misrepresenting and excluding communities of color. By unshackling our media from the market and rebuilding news and information systems from the ground up, we can empower journalists and local communities—and save our democracy in the process.

Victor Pickard is an associate professor at the University of Pennsylvania’s Annenberg School for Communication.

Ashton Lattimore   Remote work helps level the playing field in an insular industry

Sumi Aggarwal   News literacy programs aren’t child’s play

Francesca Tripodi   Don’t expect breaking up Google and Facebook to solve our information woes

Candis Callison   Calling it a crisis isn’t enough (if it ever was)

Ryan Kellett   The bundle gets bundled

Gordon Crovitz   Common law will finally apply to the Internet

Sara M. Watson   Return of the RSS reader

David Chavern   Local video finally gets momentum

Rick Berke   Virtual events are here to stay

José Zamora   Walking the talk on diversity

Nicholas Jackson   Blogging is back, but better

Megan McCarthy   Readers embrace a low-information diet

Sarah Marshall   The year audiences need extra cheer

Hossein Derakhshan   Mass personalization of truth

Julia B. Chan and Kim Bui   Millennials are ready to run things

Sarah Stonbely   Videoconferencing brings more geographic diversity

Ariane Bernard   Going solo is still only a path for the few

Delia Cai   Subscriptions start working for the middle

Jessica Clark   News becomes plural

Cherian George   Enter the lamb warriors

Danielle C. Belton   A decimated media rededicates itself to truth

Zizi Papacharissi   The year we rebuild the infrastructure of truth

Brian Moritz   The year sports journalism changes for good

Anthony Nadler   Journalism struggles to find a new model of legitimacy

Renée Kaplan   Falling in love with your subscription

Alicia Bell and Simon Galperin   Media reparations now

Rachel Schallom   The rise of nonprofit journalism continues

Meredith D. Clark   The year journalism starts paying reparations

John Saroff   Covid sparks the growth of independent local news sites

Alyssa Zeisler   Holistic medicine for journalism

Eric Nuzum   Podcasting dodged a bullet in 2020, but 2021 will be harder

Rodney Gibbs   Zooming beyond talking heads

Taylor Lorenz   Journalists will learn influencing isn’t easy

Marcus Mabry   News orgs adapt to a post-Trump world (with Trump still in it)

Hadjar Benmiloud   Get representative, or die trying

Annie Rudd   Newsrooms grow less comfortable with the “view from above”

Andrew Donohue   The rise of the democracy beat

Steve Henn   Has independent podcasting peaked?

Kerri Hoffman   Protecting podcasting’s open ecosystem

Juleyka Lantigua   The download, podcasting’s metric king, gets dethroned

Amara Aguilar   Journalism schools emphasize listening

Jonas Kaiser   Toward a wehrhafte journalism

Tanya Cordrey   Declining trust forces publishers to claim (or disclaim) values

John Davidow   Reflect and repent

Stefanie Murray and Anthony Advincula   Expect to see more translations and non-English content

Mandy Jenkins   You build trust by helping your readers

Samantha Ragland   The year of journalists taking initiative

Ståle Grut   Network analysis enters the journalism toolbox

Jeremy Gilbert   Human-centered journalism

Matt DeRienzo   Citizen truth brigades steer us back toward reality

M. Scott Havens   Traditional pay TV will embrace the disruption

Moreno Cruz Osório   In Brazil, a push for pluralism

Mark Stenberg   The rise of the journalist-influencer

Logan Jaffe   History as a reporting tool

Kawandeep Virdee   Goodbye, doomscroll

Jer Thorp   Fewer pixels, more cardboard

Ariel Zirulnick   Local newsrooms question their paywalls

Nonny de la Pena   News reaches the third dimension

Victor Pickard   The commercial era for local journalism is over

Garance Franke-Ruta   Rebundling content, rebuilding connections

Andrew Ramsammy   Stop being polite and start getting real

Beena Raghavendran   Journalism gets fused with art

Burt Herman   Journalists build post-Facebook digital communities

John Ketchum   More journalists of color become newsroom founders

Gabe Schneider   Another year of empty promises on diversity

Jacqué Palmer   The rise of the plain-text email newsletter

Shaydanay Urbani and Nancy Watzman   Local collaboration is key to slowing misinformation

Celeste Headlee   The rise of radical newsroom transparency

Nico Gendron   Ask your readers to help build your products

Francesco Zaffarano   The year we ask the audience what it needs

Jennifer Choi   What have we done for you lately?

Linda Solomon Wood   Canada steps up for journalism

Don Day   Business first, journalism second

Richard Tofel   Less on politics, more on how government works (or doesn’t)

Pablo Boczkowski   Audiences have revolted. Will newsrooms adapt?

Mark S. Luckie   Newsrooms and streaming services get cozy

Ray Soto   The news gets spatial

Jesse Holcomb   Genre erosion in nonprofit journalism

Imaeyen Ibanga   Journalism gets unmasked

Ben Werdmuller   The web blooms again

Marissa Evans   Putting community trauma into context

Sam Ford   We’ll find better ways to archive our work

C.W. Anderson   Journalism changed under Trump — will it keep changing under Biden?

Rachel Glickhouse   Journalists will be kinder to each other — and to themselves

J. Siguru Wahutu   Journalists still wrongly think the U.S. is different

Jean Friedman-Rudovsky and Cassie Haynes   A shift from conversation to action

Cory Bergman   The year after a thousand earthquakes

María Sánchez Díez   Traffic will plummet — and it’ll be ok

Nikki Usher   Don’t expect an antitrust dividend for the media

Natalie Meade   Journalism enters rehab

Basile Simon   Graphics, unite

Kristen Muller   Engaged journalism scales

Doris Truong   Indigenous issues get long-overdue mainstream coverage

Tonya Mosley   True equity means ownership

Joanne McNeil   Newsrooms push back against Ivy League cronyism

Christoph Mergerson   Black Americans will demand more from journalism

Brandy Zadrozny   Misinformation fatigue sets in

Anna Nirmala   Local news orgs grasp the urgency of community roots

Mariano Blejman   It’s time to challenge autocompleted journalism

Tamar Charney   Public radio has a midlife crisis

A.J. Bauer   The year of MAGAcal thinking

Cory Haik   Be essential

Julia Angwin   Show your (computational) work

Sue Cross   A global consensus around the kind of news we need to save

Janet Haven and Sam Hinds   Is this an AI newsroom?

Bo Hee Kim   Newsrooms create an intentional and collaborative culture

Bill Adair   The future of fact-checking is all about structured data

Matt Skibinski   Misinformation won’t stop unless we stop it

Masuma Ahuja   We’ll remember how interconnected our world is

Benjamin Toff   Beltway reporting gets normal again, for better and for worse

AX Mina   2020 isn’t a black swan — it’s a yellow canary

Mike Ananny   Toward better tech journalism

Whitney Phillips   Facts are an insufficient response to falsehoods

Jim Friedlich   A newspaper renaissance reached by stopping the presses

Sonali Prasad   Making disaster journalism that cuts through the noise

Nisha Chittal   The year we stop pivoting

Parker Molloy   The press will risk elevating a Shadow President Trump

Raney Aronson-Rath   To get past information divides, we need to understand them first

Laura E. Davis   The focus turns to newsroom leaders for lasting change

Talmon Joseph Smith   The media rejects deficit hawkery

Ernie Smith   Entrepreneurship on rails

David Skok   A pandemic-prompted wave of consolidation

Rasmus Kleis Nielsen   Stop pretending publishers are a united front

Mike Caulfield   2021’s misinformation will look a lot like 2020’s (and 2019’s, and…)

Aaron Foley   Diversity gains haven’t shown up in local news

Robert Hernandez   Data and shame

Charo Henríquez   A new path to leadership

Rishad Patel   From direct-to-consumer to direct-to-believers

Edward Roussel   Tech companies get aggressive in local

Zainab Khan   From understanding to feeling

Astead W. Herndon   The Trump-sized window of the media caring about race closes again

Marie Shanahan   Journalism schools stop perpetuating the status quo

Tshepo Tshabalala   Go niche

Kate Myers   My son will join every Zoom call in our industry

Gonzalo del Peon   Collaborations expand from newsrooms to the business side

Chase Davis   The year we look beyond The Story

Pia Frey   Building growth through tastemakers and their communities

Jody Brannon   People won’t renew

Joni Deutsch   Local arts and music make journalism more joyous

Ben Collins   We need to learn how to talk to (and about) accidental conspiracists

Joshua P. Darr   Legislatures will tackle the local news crisis

Alfred Hermida and Oscar Westlund   The virus ups data journalism’s game

Loretta Chao   Open up the profession

Colleen Shalby   The definition of good journalism shifts

Tim Carmody   Spotify will make big waves in video

Patrick Butler   Covid-19 reporting has prepared us for cross-border collaboration

John Garrett   A surprisingly good year

Errin Haines   Let’s normalize women’s leadership

Kevin D. Grant   Parachute journalism goes away for good

Michael W. Wagner   Fractured democracy, fractured journalism

Tauhid Chappell and Mike Rispoli   Defund the crime beat

Chicas Poderosas   More voices mean better information

Jennifer Brandel   A sneak peak at power mapping, 2073’s top innovation

Nabiha Syed   Newsrooms quit their toxic relationships

Cindy Royal   J-school grads maintain their optimism and adaptability

Catalina Albeanu   Publish less, listen more

Heidi Tworek   A year of news mocktails