Publishers need platforms. They benefit from, and pay for, advertising and technological solutions from Google and Amazon. They use Facebook and Twitter to reach new audiences and sample our work. But they came back from the dead only by inches, after the Zombie Platform Race of the post-2008 crisis years. So 2019 should be year 1 of a new journalistic heterodoxy that has been breeding on different fronts, to succeed the platform orthodoxy of the past years. And that is excellent news for all — Big Tech included.
During the platform orthodoxy period, publishers optimized themselves for distributing their content and increasing reach. They desperately sought to be loved by the platforms. And they measured success, and the impact of their day-to-day journalism, with quantitative metrics. It was probably rational because journalism and advertising go hand in hand and will always. But it became unreasonable, given the negative impact it had on their journalism and their business model. It hindered their position in the market, and in society. Many factors have triggered the ongoing realignment — a new journalism-centric digital orthodoxy — between information, revenue, and technology. In the U.S., there’s Trump and the #fakenews debate. In Europe, there’s the end of a decade-long crisis and the EU’s regulatory actions in the digital market.
If I had to pinpoint a single variable to explain the transition from a platform-centric paradigm to a journalism-centric one, it’d be Facebook’s relative decoupling from news. A new, more balanced era has arrived. And we should celebrate…and carry on. We’re optimizing ourselves to be a destination again, with newsletters, subscriptions, editorial marketing, and good (new) old journalism. We now seek the love of our most loyal readers first, while we work to remain popular in the social village. And we measure success with more complex models, better introducing quality, impact and attention in the mix.
The debate around metrics and analytics for our industry has been one of the most fascinating and crucial in this challenging journey. But it is the universalization of the subscriptions or membership models that enshrines the greatest potential of this new journalism-led digital orthodoxy. Subscriptions are not salvation. But a diversified digital revenue mix for publishers, with quality advertising and reader monetization at its core, might be.
Users are not readers are not citizens. We need to be good at capturing users to feed our growth, advertising revenues and ranking positions. But we also need to excel at keeping loyal news readers coming back and logging themselves into our sites. Most crucially, we need to nourish and cherish our position before the increasingly critical citizenship of the societies we serve.
At Vocento, all of our local and regional newspapers will be offering a subscription proposition to their communities of readers by the end of next year. In 2019, it’s expected that others in the Spanish national press will join the movement. It’s changing our daily news menu, the way our newsrooms work, and the role our editors and reporters play. It’s made us better at handling big data and catering to our readers’ and customers’ needs. And it’s bringing revenue home, with more and more citizens in cities around the country paying to be well-informed. Isn’t it great that it’s all about journalism… again?
Borja Bergareche is the chief innovation officer at Vocento.
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John Saroff The pivot to reader revenue’s unintended consequences
Sue Cross Return of the water cooler
Gabriel Snyder Journalism doesn’t fit well in a funnel
Amy King We should listen to the kids (especially on Instagram)
Knight Foundation A year of local collaboration
Taylor Lorenz Personal branding is more powerful than ever
Josh Schwartz A pullback from platforms and a focus on product
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Pablo Boczkowski Reimagining the media for post-institutional times
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Frank Chimero Leave the phone at home and put news on your wrist
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Zainab Khan Publishers whose products can stand up to social media giants will win
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Michael Grant More newsrooms experiment their way to success
Justin Kosslyn Text hits a tipping point
Alexis Lloyd & Matt Boggie The year product leads media
Adam Thomas In Europe, foundations invest in news
Jesse Holcomb We’ll get better at making the case for local journalism
Tim Carmody Unlocking the commons
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Dan Shanoff Bet on sports gambling
Gideon Lichfield Goodbye attention economy, we’ll miss you
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Renan Borelli Developing loyalty means developing your talent
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Jonas Kaiser Catching up with “Neuland”
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Bill Grueskin Toward a symphony model for local news
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Juleyka Lantigua Podcasting battles East Coast bias
Matt Karolian Publishers come to terms with being Facebook’s enablers
Charo Henríquez Pivot to journalism
Mat Yurow Content competition from the tech companies
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Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Chase Davis We can acknowledge what we don’t know
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Laura E. Davis More access, but not that kind
Ariel Zirulnick Participation gets professional
Don Day Timewalls and other reader revenue experiments
Carl Bialik Fatigued news consumers will pay more for less news
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Kate Myers Journalism continues to be bad for democracy
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Cory Bergman Journalism as a technology service
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Marie Shanahan Newsrooms take the comments sections back from platforms
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Simon Rogers Data journalism becomes a global field
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
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Elizabeth Jensen Going where the Acela can’t take you
Elizabeth Dunbar Local reporters reflect on what’s not important
Errin Haines Say it with me: Racism
Kawandeep Virdee Media wants to take care of you
Winny de Jong Data journalism goes undercover
Rodney Gibbs A bright — and young — year for audio
John Garrett You can’t raise prices forever
Craig Newmark The end of “loudspeakers for liars”
Nico Gendron Reaching Generation Z beyond the coasts
Seema Yasmin We will create our own spaces
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Mariana Moura Santos From pageviews to impact
Mike Caulfield Ditch the media literacy cynicism and get to work
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
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Nicholas Jackson More transparency around newsroom decisions
Jesse Brown Canada’s subsidy for news backfires
Kyra Darnton A shift to depth in video
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Mandy Velez Putting the social back in social media
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Ståle Grut A new dawn for 3D tech in journalism
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Steve Grove A reckoning for tech’s work with news
Sarah Marshall A return to destination journalism
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Bill Adair Another year fighting Trump’s falsehoods
Candis Callison Learn from Indigenous journalists on covering climate change
Joanne McNeil Building a digital hospice
Mandy Jenkins Fight the urge to run away from social media
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Sarah Alvarez Simplify and redistribute
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M. Scott Havens Time to swing for the fences
Ernst-Jan Pfauth Readers are only getting started
Alberto Cairo A year of uncertainty and confidence
Kelsey Proud Journalism becomes the escape
Jack Riley Facebook refugees, from ad revenue to news habits
Cindy Royal For journalism curriculum to change, its faculty needs disruption
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Rishad Patel A design system for responsible publishing
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Rebecca Searles From silos to Swiss Army knife teams
Steve Henn Smart speakers get smarter
A.J. Bauer The coming splintering of conservative media
Dave Burdick Seeing our blind spots
Rubina Madan Fillion Fighting the reality of deepfakes
Reyhan Harmanci Selling more stories to Hollywood
Joe Amditis Give the audience a seat at the table
Andrew Donohue Voting rights becomes the new climate change
Geetika Rudra The year of actionable (local) journalism
Zizi Papacharissi Old interface, say hello to the new interface
Cherian George Fake news wins in Asia
Michael Rain The year of the culturally relevant curator
Soo Oh Just showing our work isn’t enough
Heba Aly The rise of international nonprofit news
Andrew Ramsammy The great re-pivot to audio
Sue Robinson Reporters go on the offensive
Johannes Klingebiel We all grow hooves
Lauren Katz Community becomes a core newsroom value
Thomas Hanitzsch The rise of tribal journalism
Rachel Glickhouse Newsrooms will prioritize audience needs
Adam B. Ellick Video forensic reporting goes mainstream — and local
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Monique Judge Committing to the truth, calling out lies
Becca Aaronson From bridge roles to product thinkers
Heather Chaplin Agree we’re partisan — for the democratic system
LaToya Drake Listen up: New stories, new storytellers
Alyssa Zeisler We expand what (and how and who) we serve
Jonathan Gill Publishers build a common tech platform together
Eric Ulken The year you actually start to like your CMS
Jeff Chin We detox from Chartbeat
Heather Bryant We are responsible for how we use our power
Patrick Butler Measuring impact will increase audience trust
John Biewen Podcasts keep getting better
Mario García The rise of content “pilots”
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Julie Posetti The year of the fight back
Cristi Hegranes A year to invest in the security of local journalists
Francesco Zaffarano Towards a rethinking of journalism on social media
Umbreen Bhatti The story doesn’t end for the people we quote
Jared Newman AI-generated fakes launch a software arms race
Seth C. Lewis The gap between journalism and research is too wide
Logan Molyneux Seeing social media for what it is
Millie Tran There is no magic — you’ve got this
Steve Myers From trying to cover it all to covering what matters
Rick Berke The year of loyalty
Hossein Derakhshan The news is dying, but journalism will not — and should not
Darryl Holliday Let’s talk about power (yours)
Matthew Pressman The battle over objectivity intensifies
Libby Bawcombe Haikus of the news
Colleen Shalby Representation becomes more than a talking point
Elite Truong What do we owe the next generation?
Jake Shapiro Podcasting is media’s slow food movement
Peter Cunliffe-Jones The focus of misinformation debates shifts south