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There is no magic — you’ve got this

“It was and always will be about serving your readers and now viewers, listeners, users and continuing to do so by adapting journalism fundamentals to ever-evolving contexts and challenges.”

The Pareto principle, which is also known as the 80-20 rule, states that 80 percent of your outcomes come from 20 percent of your inputs. It’s named after Italian economist Vilfredo Pareto, who helped develop the field of microeconomics. He observed that 80 percent of land in Italy was owned by about 20 percent of the population. Another example can be how 80 percent of a company’s revenue is generated by 20 percent of its customers.

But the numbers aren’t important here: It’s about the vital few and how a small number of things you do account for the majority of the outcomes.

“Personal wellness is 80 percent behavior and 20 percent knowledge,” Rebecca Shern writes. “And here’s the secret: we already have the necessary information. Stop searching.” As someone who goes down productivity rabbit holes, I found this statement life-changing. It’s not only about seeking more knowledge, but improving our daily choices.

You could replace personal wellness with doing good journalism. We know the best practices and what the tools are. It’s about the day-to-day doing, the actions and behaviors driven by your values that become good habits that become the foundations of a sustainable business.

I started my career launching a membership model, then moved to podcasts, newsletters, and apps, with some other stops in between. That was almost a decade ago now — and if you’ve been in this longer, time can feel like a flat circle. Homepages are back again after being dead, and back again after another death. Things change, but slower than you think, and mostly cyclically.  

“True innovation isn’t just some magic carnival of invention, like a Steve Jobs keynote with a pretty toy at the end. It is a continuing process of gradual improvement and assessment that every institution and business experiences in some way,” writes David Sax in The New York Times. “Often that actually means adopting ideas and tools that already exist but make sense in a new context, or even returning to methods that worked in the past.”

It was never about putting all your eggs into one platform basket, or chasing every new thing. It was and always will be about serving your readers and now viewers, listeners, users and continuing to do so by adapting journalism fundamentals to ever-evolving contexts and challenges. That means also adapting how you reach them, whether that’s through search, social, an email, app, or ideally directly, and in whatever the best format may be. And finally, that also means constantly experimenting and diversifying your revenue streams to adapt to ever-changing market conditions.

Next year will be the year of going back to basics. Play the long game. There is no magic, only work.

Millie Tran is global growth editor at The New York Times.

Matthew Pressman   The battle over objectivity intensifies

Colleen Shalby   Representation becomes more than a talking point

Zainab Khan   Publishers whose products can stand up to social media giants will win

M. Scott Havens   Time to swing for the fences

John Biewen   Podcasts keep getting better

P. Kim Bui   The misfits become the bosses

Mario García   The rise of content “pilots”

Alberto Cairo   A year of uncertainty and confidence

Jared Newman   AI-generated fakes launch a software arms race

Callie Schweitzer   The rise of the conveners

Salem Solomon   Correcting our corrections

Meredith Artley   Huge demand for…anything but politics

Heba Aly   The rise of international nonprofit news

Justin Kosslyn   Text hits a tipping point

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Greg Emerson   Power to the user

Heather Chaplin   Agree we’re partisan — for the democratic system

Jesse Holcomb   We’ll get better at making the case for local journalism

Tim Carmody   Unlocking the commons

Kyra Darnton   A shift to depth in video

Millie Tran   There is no magic — you’ve got this

Seth C. Lewis   The gap between journalism and research is too wide

Carl Bialik   Fatigued news consumers will pay more for less news

Jennifer Dargan   You don’t build diversity through one-off training sessions

Josh Schwartz   A pullback from platforms and a focus on product

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Amy King   We should listen to the kids (especially on Instagram)

Rishad Patel   A design system for responsible publishing

John Saroff   The pivot to reader revenue’s unintended consequences

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Pia Frey   You can’t solve a crisis without treating it as a crisis

Ole Reißmann   The rise of vertical storytelling

Jeremy Gilbert   AI finally becomes helpful

Eric Nuzum   The year of the DIY podcast network

Bill Adair   Another year fighting Trump’s falsehoods

Francesco Zaffarano   Towards a rethinking of journalism on social media

Renée Kaplan   Our future could lie within our own organizations

Ben Werdmuller   The platform tide is turning

Soo Oh   Just showing our work isn’t enough

Monique Judge   Committing to the truth, calling out lies

Nikki Usher   Three ways national media will further undermine trust

Patrick Butler   Measuring impact will increase audience trust

Matt Waite   “I went to Node.js because I wished to live deliberately”

Kjerstin Thorson   Time to get mad about information inequality (again)

Knight Foundation   A year of local collaboration

Angilee Shah   The year news orgs say “yes” to real leaders

Ernie Smith   The year we step back from the platform

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Jonathan Gill   Publishers build a common tech platform together

Tyler Fisher   This is journalism’s do-or-die moment

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Frank Chimero   Leave the phone at home and put news on your wrist

Peter Bale   Venture capital runs out of patience

Joshua Darr   The nationalization of political news will accelerate

Geetika Rudra   The year of actionable (local) journalism

Joe Amditis   Give the audience a seat at the table

Kate Myers   Journalism continues to be bad for democracy

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

LaToya Drake   Listen up: New stories, new storytellers

Elizabeth Dunbar   Local reporters reflect on what’s not important

Sue Cross   Return of the water cooler

Mandy Velez   Putting the social back in social media

Ben Smith   The pendulum starts to swing back

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Alexandra Svokos   Good luck convincing us millennials to pay

Bill Grueskin   Toward a symphony model for local news

Rubina Madan Fillion   Fighting the reality of deepfakes

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Hearken   Pivot to people

Darryl Holliday   Let’s talk about power (yours)

Errin Haines   Say it with me: Racism

Candis Callison   Learn from Indigenous journalists on covering climate change

A.J. Bauer   The coming splintering of conservative media

Michael Grant   More newsrooms experiment their way to success

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Rick Berke   The year of loyalty

Jeff Chin   We detox from Chartbeat

Logan Molyneux   Seeing social media for what it is

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Alexis Lloyd & Matt Boggie   The year product leads media

Alyssa Zeisler   We expand what (and how and who) we serve

Craig Newmark   The end of “loudspeakers for liars”

Nicholas Jackson   More transparency around newsroom decisions

Julia Rubin   Meeting people where they are

Cory Bergman   Journalism as a technology service

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Joanne McNeil   Building a digital hospice

Ernst-Jan Pfauth   Readers are only getting started

Julie Posetti   The year of the fight back

Angèle Christin   Algorithms and the reflexive turn

Dheerja Kaur   A focus on problems, not platforms

Sarah Marshall   A return to destination journalism

Steve Grove   A reckoning for tech’s work with news

Jonas Kaiser   Catching up with “Neuland”

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Ståle Grut   A new dawn for 3D tech in journalism

Joel Konopo   Influencers become the new liberated power in Africa

Juleyka Lantigua-Williams   Podcasting battles East Coast bias

Almar Latour   Reported facts, weaponized in service of action

Kelsey Proud   Journalism becomes the escape

Lauren Katz   Community becomes a core newsroom value

Charo Henríquez   Pivot to journalism

Jim Friedlich   Meet Citizen Kane 2.0

Robert Hernandez   Racists and sexists get replaced

Catalina Albeanu   Being responsible for what we don’t know

Umbreen Bhatti   The story doesn’t end for the people we quote

Thomas Hanitzsch   The rise of tribal journalism

Elva Ramirez   News — but make it cinematic

Tamar Charney   Seriously: What do you do for people?

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Don Day   Timewalls and other reader revenue experiments

Pablo Boczkowski   Reimagining the media for post-institutional times

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Rachel Glickhouse   Newsrooms will prioritize audience needs

Ariel Zirulnick   Participation gets professional

Andrew Ramsammy   The great re-pivot to audio

Kristen Muller   Local news fails — in a good way

Dave Burdick   Seeing our blind spots

Taylor Lorenz   Personal branding is more powerful than ever

Stefanie Murray   Local news wakes up and starts collaborating

Masuma Ahuja   Make foreign coverage less foreign

Adam Thomas   In Europe, foundations invest in news

Rodney Gibbs   A bright — and young — year for audio

Tushar Banerjee   Interactive ads will be the new face of display advertising

Becca Aaronson   From bridge roles to product thinkers

Kawandeep Virdee   Media wants to take care of you

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Elizabeth Jensen   Going where the Acela can’t take you

Elite Truong   What do we owe the next generation?

Carolina Guerrero   Spanish-language audio blows up

Heather Bryant   We are responsible for how we use our power

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Sarah Alvarez   Simplify and redistribute

Shannon McGregor   More bogus embedded tweets in our stories

Jesse Brown   Canada’s subsidy for news backfires

Kainaz Amaria   We consider who’s behind the camera

Simon Rogers   Data journalism becomes a global field

Francesco Marconi   The year of iterative journalism

Jake Shapiro   Podcasting is media’s slow food movement

Matt Skibinski   Quality and reliability are the new currencies for publishers

Chase Davis   We can acknowledge what we don’t know

Talia Stroud   Engaging people across lines of difference

Steve Henn   Smart speakers get smarter

Stephanie Edgerly   It’s time to understand the un-audience

Emma Carew Grovum   The year of the loyal reader

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Jack Riley   Facebook refugees, from ad revenue to news habits

An Xiao Mina   The death of consensus, not the death of truth

Marie Shanahan   Newsrooms take the comments sections back from platforms

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Shalabh Upadhyay   A culture clash on India’s growing Internet

Sue Robinson   Reporters go on the offensive

Cristi Hegranes   A year to invest in the security of local journalists

Zizi Papacharissi   Old interface, say hello to the new interface

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Andrew Donohue   Voting rights becomes the new climate change

Amy Schmitz Weiss   Local news isn’t where you thought it was

Cherian George   Fake news wins in Asia

Brian Moritz   The subscription-pocalypse is about to hit

Victor Pickard   We will finally confront systemic market failure

Celeste LeCompte   Local news needs local conversation to survive

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Dan Shanoff   Bet on sports gambling

Reyhan Harmanci   Selling more stories to Hollywood

Rachel Davis Mersey   Local news goes minimalist

Steve Myers   From trying to cover it all to covering what matters

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Eric Ulken   The year you actually start to like your CMS

John Garrett   You can’t raise prices forever

Nathalie Malinarich   Video — yes, video

Rebecca Searles   From silos to Swiss Army knife teams

Winny de Jong   Data journalism goes undercover

Nisha Chittal   The homepage makes a comeback

Mike Isaac   The old exit doors for digital media companies are closing

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Annie Rudd   A more intimate aesthetic of politics — on Insta

Seema Yasmin   We will create our own spaces

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

james Wahutu   Think 2018 was bad? Wait until you see 2019

Adam Smith   Platforms will have to help rebuild trust in news

Linda Solomon Wood   The year of the climate reporter

Renan Borelli   Developing loyalty means developing your talent

Michael Rain   The year of the culturally relevant curator

Frank Mungeam   Tonight at 11: News, sports, and climate change

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Laura E. Davis   More access, but not that kind

Mike Caulfield   Ditch the media literacy cynicism and get to work

Kevin D. Grant   A year to embrace journalism as public service

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Libby Bawcombe   Haikus of the news

Mat Yurow   Content competition from the tech companies

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Andrea Faye Hart   Doing less harm, not just more good

Mandy Jenkins   Fight the urge to run away from social media

Nico Gendron   Reaching Generation Z beyond the coasts

Johannes Klingebiel   We all grow hooves

Mariana Moura Santos   From pageviews to impact

Cindy Royal   For journalism curriculum to change, its faculty needs disruption