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Text hits a tipping point

“Text is affordable to produce, but it’s also affordable for others to repost and adapt.”

Sic transit gloria scripturam.

In 2019, the written word will begin to taper as the primary vehicle of journalism. It’s been a long time coming: Video, graphics, podcasts, and interactives have all been bubbling, and in 2019 we may approach a tipping point.

This transition makes good business sense: Text is affordable to produce, but it’s also affordable for others to repost and adapt. More sophisticated formats are more distinctive. As publishers move towards subscription-supported models, richer content can be more unique, engaging, and memorable. Done well, it can also be evergreen, as it can be leveraged across story packages whenever relevant themes are in the news.

There are significant barriers to this evolution in formats. One of the largest may be the cultural gap between editorial and technology. Journalism schools and newsroom structures have been moving towards more hybrid programs and projects, but the transition is incomplete. Nonetheless, successful examples of non-traditional formats will snowball, building momentum around strong, impactful, cost-effective journalism that is more than written words and occasional photos.

You’ll know we’ve arrived when Nieman Lab’s predictions for the coming year are not primarily text. Look forward, instead, to short videos, animated GIFs, mini-podcasts, and cartoons. When you see it here, you’ll know we’re arriving.

Justin Kosslyn is head of product management at Google Jigsaw.

Kevin D. Grant   A year to embrace journalism as public service

Joel Konopo   Influencers become the new liberated power in Africa

John Garrett   You can’t raise prices forever

Sarah Alvarez   Simplify and redistribute

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Craig Newmark   The end of “loudspeakers for liars”

Reyhan Harmanci   Selling more stories to Hollywood

Dan Shanoff   Bet on sports gambling

Nikki Usher   Three ways national media will further undermine trust

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Sarah Marshall   A return to destination journalism

Umbreen Bhatti   The story doesn’t end for the people we quote

Carolina Guerrero   Spanish-language audio blows up

Mandy Velez   Putting the social back in social media

Sue Robinson   Reporters go on the offensive

Rubina Madan Fillion   Fighting the reality of deepfakes

Jared Newman   AI-generated fakes launch a software arms race

Pia Frey   You can’t solve a crisis without treating it as a crisis

Angilee Shah   The year news orgs say “yes” to real leaders

Renan Borelli   Developing loyalty means developing your talent

Steve Myers   From trying to cover it all to covering what matters

Mariana Moura Santos   From pageviews to impact

Joanne McNeil   Building a digital hospice

Catalina Albeanu   Being responsible for what we don’t know

Nathalie Malinarich   Video — yes, video

Mike Isaac   The old exit doors for digital media companies are closing

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Charo Henríquez   Pivot to journalism

Frank Chimero   Leave the phone at home and put news on your wrist

Tyler Fisher   This is journalism’s do-or-die moment

Joshua P. Darr   The nationalization of political news will accelerate

Kyra Darnton   A shift to depth in video

Shalabh Upadhyay   A culture clash on India’s growing Internet

Thomas Hanitzsch   The rise of tribal journalism

Meredith Artley   Huge demand for…anything but politics

Dave Burdick   Seeing our blind spots

Ernst-Jan Pfauth   Readers are only getting started

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Soo Oh   Just showing our work isn’t enough

Don Day   Timewalls and other reader revenue experiments

Steve Grove   A reckoning for tech’s work with news

Rodney Gibbs   A bright — and young — year for audio

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Francesco Marconi   The year of iterative journalism

Errin Haines   Say it with me: Racism

Kate Myers   Journalism continues to be bad for democracy

Kristen Muller   Local news fails — in a good way

Jake Shapiro   Podcasting is media’s slow food movement

Tamar Charney   Seriously: What do you do for people?

Nico Gendron   Reaching Generation Z beyond the coasts

Jonas Kaiser   Catching up with “Neuland”

Cory Bergman   Journalism as a technology service

Taylor Lorenz   Personal branding is more powerful than ever

Ståle Grut   A new dawn for 3D tech in journalism

Elva Ramirez   News — but make it cinematic

Chase Davis   We can acknowledge what we don’t know

Carl Bialik   Fatigued news consumers will pay more for less news

Colleen Shalby   Representation becomes more than a talking point

Becca Aaronson   From bridge roles to product thinkers

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

M. Scott Havens   Time to swing for the fences

Linda Solomon Wood   The year of the climate reporter

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Rebecca Searles   From silos to Swiss Army knife teams

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Annie Rudd   A more intimate aesthetic of politics — on Insta

Darryl Holliday   Let’s talk about power (yours)

Alexandra Svokos   Good luck convincing us millennials to pay

Andrew Ramsammy   The great re-pivot to audio

Jeremy Gilbert   AI finally becomes helpful

Heba Aly   The rise of international nonprofit news

Justin Kosslyn   Text hits a tipping point

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Candis Callison   Learn from Indigenous journalists on covering climate change

Sue Cross   Return of the water cooler

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Johannes Klingebiel   We all grow hooves

Talia Stroud   Engaging people across lines of difference

Masuma Ahuja   Make foreign coverage less foreign

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Stefanie Murray   Local news wakes up and starts collaborating

Jesse Brown   Canada’s subsidy for news backfires

Peter Bale   Venture capital runs out of patience

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Eric Nuzum   The year of the DIY podcast network

Shannon McGregor   More bogus embedded tweets in our stories

Ernie Smith   The year we step back from the platform

P. Kim Bui   The misfits become the bosses

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Stephanie Edgerly   It’s time to understand the un-audience

Celeste LeCompte   Local news needs local conversation to survive

Jack Riley   Facebook refugees, from ad revenue to news habits

Francesco Zaffarano   Towards a rethinking of journalism on social media

Amy Schmitz Weiss   Local news isn’t where you thought it was

Amy King   We should listen to the kids (especially on Instagram)

John Biewen   Podcasts keep getting better

Renée Kaplan   Our future could lie within our own organizations

Alyssa Zeisler   We expand what (and how and who) we serve

Elizabeth Jensen   Going where the Acela can’t take you

Julia Rubin   Meeting people where they are

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Victor Pickard   We will finally confront systemic market failure

Salem Solomon   Correcting our corrections

Cristi Hegranes   A year to invest in the security of local journalists

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Rishad Patel   A design system for responsible publishing

Adam Thomas   In Europe, foundations invest in news

Julie Posetti   The year of the fight back

Elite Truong   What do we owe the next generation?

Andrew Donohue   Voting rights becomes the new climate change

Libby Bawcombe   Haikus of the news

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Jennifer Dargan   You don’t build diversity through one-off training sessions

A.J. Bauer   The coming splintering of conservative media

Zainab Khan   Publishers whose products can stand up to social media giants will win

Laura E. Davis   More access, but not that kind

Nicholas Jackson   More transparency around newsroom decisions

Jesse Holcomb   We’ll get better at making the case for local journalism

Eric Ulken   The year you actually start to like your CMS

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Lauren Katz   Community becomes a core newsroom value

Zizi Papacharissi   Old interface, say hello to the new interface

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Dheerja Kaur   A focus on problems, not platforms

Bill Adair   Another year fighting Trump’s falsehoods

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Josh Schwartz   A pullback from platforms and a focus on product

Mike Caulfield   Ditch the media literacy cynicism and get to work

Patrick Butler   Measuring impact will increase audience trust

Angèle Christin   Algorithms and the reflexive turn

Heather Chaplin   Agree we’re partisan — for the democratic system

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Rachel Glickhouse   Newsrooms will prioritize audience needs

Millie Tran   There is no magic — you’ve got this

Greg Emerson   Power to the user

Ben Werdmuller   The platform tide is turning

Kawandeep Virdee   Media wants to take care of you

Joe Amditis   Give the audience a seat at the table

Bill Grueskin   Toward a symphony model for local news

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Almar Latour   Reported facts, weaponized in service of action

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Logan Molyneux   Seeing social media for what it is

Brian Moritz   The subscription-pocalypse is about to hit

LaToya Drake   Listen up: New stories, new storytellers

Seth C. Lewis   The gap between journalism and research is too wide

Seema Yasmin   We will create our own spaces

Hearken   Pivot to people

Rachel Davis Mersey   Local news goes minimalist

Ole Reißmann   The rise of vertical storytelling

Steve Henn   Smart speakers get smarter

Adam Smith   Platforms will have to help rebuild trust in news

Kjerstin Thorson   Time to get mad about information inequality (again)

Andrea Faye Hart   Doing less harm, not just more good

J. Siguru Wahutu   Think 2018 was bad? Wait until you see 2019

Monique Judge   Committing to the truth, calling out lies

Mario García   The rise of content “pilots”

Juleyka Lantigua   Podcasting battles East Coast bias

Nisha Chittal   The homepage makes a comeback

Marie Shanahan   Newsrooms take the comments sections back from platforms

John Saroff   The pivot to reader revenue’s unintended consequences

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Michael Rain   The year of the culturally relevant curator

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Emma Carew Grovum   The year of the loyal reader

Pablo Boczkowski   Reimagining the media for post-institutional times

Tushar Banerjee   Interactive ads will be the new face of display advertising

Alexis Lloyd & Matt Boggie   The year product leads media

Rick Berke   The year of loyalty

Jeff Chin   We detox from Chartbeat

Mat Yurow   Content competition from the tech companies

Kelsey Proud   Journalism becomes the escape

Matt Skibinski   Quality and reliability are the new currencies for publishers

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Elizabeth Dunbar   Local reporters reflect on what’s not important

Frank Mungeam   Tonight at 11: News, sports, and climate change

Alberto Cairo   A year of uncertainty and confidence

Ben Smith   The pendulum starts to swing back

Kainaz Amaria   We consider who’s behind the camera

Geetika Rudra   The year of actionable (local) journalism

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

An Xiao Mina   The death of consensus, not the death of truth

Cherian George   Fake news wins in Asia

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Ariel Zirulnick   Participation gets professional

Winny de Jong   Data journalism goes undercover

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Knight Foundation   A year of local collaboration

Heather Bryant   We are responsible for how we use our power

Matt Waite   “I went to Node.js because I wished to live deliberately”

Jim Friedlich   Meet Citizen Kane 2.0

Robert Hernandez   Racists and sexists get replaced

Simon Rogers   Data journalism becomes a global field

Michael Grant   More newsrooms experiment their way to success

Matthew Pressman   The battle over objectivity intensifies

Mandy Jenkins   Fight the urge to run away from social media

Callie Schweitzer   The rise of the conveners

Tim Carmody   Unlocking the commons

Jonathan Gill   Publishers build a common tech platform together