Late this year, we saw strong evidence that consumers quickly and willingly substitute news apps for Facebook in the case that Facebook is unavailable (and similar evidence for other platforms). That makes for an opportunity as publishers’ relationship with the platforms evolves.
With Facebook traffic on the decline, a steady stream of bad news about the effects of social media on society, and no major new platform emerging for engaging with news readers, publishers will need to work hard to own their audiences rather than building audience on distributed platforms.
From those publishers who succeed, I suspect we’ll see an enhanced focus on two things:
Josh Schwartz is chief of product, engineering, and data science at Chartbeat.
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