We call them “users,”
but they’re individuals
doing their own thing.

Watch their behaviors.
Are they very similar?
Look how they differ!

Quinn reads newspapers,
Jamie skims aggregators,
Chris watches TV.

We will discover
— despite our product roadmaps —
that one size fits none.

Design, build, and test.
Prototype new solutions.
Meet them where they are.

Text Dale a chatbot,
push Pat notifications,
feed Sam on social.

Throw out the playbook!
Find each and every use case,
and ship bespoke news.

Recognize the needs
of the new news consumer.
“Users” are humans.