2
0
1
9

The rise of the conveners

“As the internet becomes more saturated and noisy, consumers are searching for real, authentic human conversation that is more engaging than today’s passive media model.”

In 2019, the media power dynamic will shift dramatically — from the establishment led by traditional communicators (journalists) toward communities led by new conveners (podcast hosts, Facebook group administrators, newsletter writers, and all kinds of personalities).

As the internet becomes more saturated and noisy, consumers are searching for real, authentic human conversation that is more engaging than today’s passive media model. They’re sick of just listening, reading, and watching. They want to be speaking, collaborating, and taking action.

As a result, hyper-niche communities are popping up everywhere. These digital and physical groups of people who gather around similar beliefs or interests have become particularly potent in the political space. Many people would point to Pod Save America as one of the noisiest niche communities of the last few years. This micro-community of millions of progressive change-makers is built around former White House staffers turned podcast hosts. But conservative personalities were way ahead of the curve on this trend: People like Glenn Beck and Andrew Breitbart saw the power of convening years ago and began building their collectives over the past decade. In 2019, micro-communities will go mainstream.

These communities — whether they center on formats like podcasts, Facebook Groups or newsletters — close the gap between the “voice” of information (in this case, the hosts, newsletter writers, founders, group admins, and moderators) and the audience, the people who act on information.

While journalists and others with large social followings will still have important megaphones, the biggest difference we’ll see in 2019 will be a surge of conveners who start conversations with no association with a news organization and who don’t consider themselves a journalist or reporter of any kind. They’re just themselves, and that’s what has created such a strong community around them. The commentator, regardless of their platform or pedigree, has become the convener.

Another trend to watch will be the rise of a new town square, built by conveners, that serves as a gathering place for people starved for real conversation that goes beyond a social media post. That town square includes platforms that have often been neglected by the mainstream media like LinkedIn (for business leaders), Patreon (for audio and video creators), and VSCO (for budding photographers).

Of course, there are downsides to these smaller communities. They are likely centered around the reinforcement of a specific worldview, and in an increasingly polarized landscape filled with “fake news,” this can be problematic.

But it’s possible that traditional media, which long neglected the power of authenticity and avoided two-way communication with its readers, is what pushed the audience into these communities. Perhaps the most radical difference people see between the media and these micro-community creators is the conveners’ ability to bring passionate and earnest people into community with each other.

Callie Schweitzer is the founder and CEO of CSCH, a creative strategy firm.

Laura E. Davis   More access, but not that kind

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Jack Riley   Facebook refugees, from ad revenue to news habits

Nathalie Malinarich   Video — yes, video

Kyra Darnton   A shift to depth in video

Juleyka Lantigua   Podcasting battles East Coast bias

Shannon McGregor   More bogus embedded tweets in our stories

John Garrett   You can’t raise prices forever

Elizabeth Jensen   Going where the Acela can’t take you

Reyhan Harmanci   Selling more stories to Hollywood

Rebecca Searles   From silos to Swiss Army knife teams

Michael Grant   More newsrooms experiment their way to success

Kelsey Proud   Journalism becomes the escape

Carolina Guerrero   Spanish-language audio blows up

Geetika Rudra   The year of actionable (local) journalism

Rachel Glickhouse   Newsrooms will prioritize audience needs

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Darryl Holliday   Let’s talk about power (yours)

Peter Bale   Venture capital runs out of patience

Frank Mungeam   Tonight at 11: News, sports, and climate change

Elizabeth Dunbar   Local reporters reflect on what’s not important

Simon Rogers   Data journalism becomes a global field

Jim Friedlich   Meet Citizen Kane 2.0

Josh Schwartz   A pullback from platforms and a focus on product

Greg Emerson   Power to the user

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Linda Solomon Wood   The year of the climate reporter

Pia Frey   You can’t solve a crisis without treating it as a crisis

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Mandy Velez   Putting the social back in social media

Dheerja Kaur   A focus on problems, not platforms

Soo Oh   Just showing our work isn’t enough

Umbreen Bhatti   The story doesn’t end for the people we quote

Steve Henn   Smart speakers get smarter

Becca Aaronson   From bridge roles to product thinkers

Ernie Smith   The year we step back from the platform

Pablo Boczkowski   Reimagining the media for post-institutional times

Bill Adair   Another year fighting Trump’s falsehoods

Frank Chimero   Leave the phone at home and put news on your wrist

Patrick Butler   Measuring impact will increase audience trust

Alexis Lloyd & Matt Boggie   The year product leads media

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Emma Carew Grovum   The year of the loyal reader

Jeff Chin   We detox from Chartbeat

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Dan Shanoff   Bet on sports gambling

Monique Judge   Committing to the truth, calling out lies

Mike Isaac   The old exit doors for digital media companies are closing

AX Mina   The death of consensus, not the death of truth

John Saroff   The pivot to reader revenue’s unintended consequences

Rick Berke   The year of loyalty

John Biewen   Podcasts keep getting better

Shalabh Upadhyay   A culture clash on India’s growing Internet

Angèle Christin   Algorithms and the reflexive turn

Renée Kaplan   Our future could lie within our own organizations

Amy King   We should listen to the kids (especially on Instagram)

Nicholas Jackson   More transparency around newsroom decisions

Kate Myers   Journalism continues to be bad for democracy

Jake Shapiro   Podcasting is media’s slow food movement

Ariel Zirulnick   Participation gets professional

Knight Foundation   A year of local collaboration

Steve Myers   From trying to cover it all to covering what matters

Alberto Cairo   A year of uncertainty and confidence

Jesse Brown   Canada’s subsidy for news backfires

Andrew Ramsammy   The great re-pivot to audio

Celeste LeCompte   Local news needs local conversation to survive

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Mike Caulfield   Ditch the media literacy cynicism and get to work

Tim Carmody   Unlocking the commons

Kristen Muller   Local news fails — in a good way

Charo Henríquez   Pivot to journalism

Brian Moritz   The subscription-pocalypse is about to hit

Winny de Jong   Data journalism goes undercover

Sue Robinson   Reporters go on the offensive

Catalina Albeanu   Being responsible for what we don’t know

Ole Reißmann   The rise of vertical storytelling

Julia Rubin   Meeting people where they are

Callie Schweitzer   The rise of the conveners

Francesco Zaffarano   Towards a rethinking of journalism on social media

Adam Smith   Platforms will have to help rebuild trust in news

Johannes Klingebiel   We all grow hooves

Nisha Chittal   The homepage makes a comeback

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Errin Haines   Say it with me: Racism

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Seema Yasmin   We will create our own spaces

Justin Kosslyn   Text hits a tipping point

Heather Chaplin   Agree we’re partisan — for the democratic system

Jeremy Gilbert   AI finally becomes helpful

Elite Truong   What do we owe the next generation?

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Seth C. Lewis   The gap between journalism and research is too wide

Steve Grove   A reckoning for tech’s work with news

A.J. Bauer   The coming splintering of conservative media

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Zainab Khan   Publishers whose products can stand up to social media giants will win

Andrew Donohue   Voting rights becomes the new climate change

Matthew Pressman   The battle over objectivity intensifies

Chase Davis   We can acknowledge what we don’t know

Gabriel Snyder   Journalism doesn’t fit well in a funnel

J. Siguru Wahutu   Think 2018 was bad? Wait until you see 2019

Joel Konopo   Influencers become the new liberated power in Africa

Meredith Artley   Huge demand for…anything but politics

Jonas Kaiser   Catching up with “Neuland”

Lauren Katz   Community becomes a core newsroom value

Mariana Moura Santos   From pageviews to impact

Matt Skibinski   Quality and reliability are the new currencies for publishers

Eric Ulken   The year you actually start to like your CMS

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Julie Posetti   The year of the fight back

Ernst-Jan Pfauth   Readers are only getting started

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Kjerstin Thorson   Time to get mad about information inequality (again)

Mario García   The rise of content “pilots”

Sarah Marshall   A return to destination journalism

Libby Bawcombe   Haikus of the news

Millie Tran   There is no magic — you’ve got this

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Salem Solomon   Correcting our corrections

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Alexandra Svokos   Good luck convincing us millennials to pay

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Matt Waite   “I went to Node.js because I wished to live deliberately”

Tushar Banerjee   Interactive ads will be the new face of display advertising

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Stephanie Edgerly   It’s time to understand the un-audience

Thomas Hanitzsch   The rise of tribal journalism

Kawandeep Virdee   Media wants to take care of you

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Bill Grueskin   Toward a symphony model for local news

Dave Burdick   Seeing our blind spots

Taylor Lorenz   Personal branding is more powerful than ever

Jonathan Gill   Publishers build a common tech platform together

Annie Rudd   A more intimate aesthetic of politics — on Insta

Francesco Marconi   The year of iterative journalism

Robert Hernandez   Racists and sexists get replaced

Colleen Shalby   Representation becomes more than a talking point

Kevin D. Grant   A year to embrace journalism as public service

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Mat Yurow   Content competition from the tech companies

Nico Gendron   Reaching Generation Z beyond the coasts

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Andrea Faye Hart   Doing less harm, not just more good

Nik Usher   Three ways national media will further undermine trust

Amy Schmitz Weiss   Local news isn’t where you thought it was

Candis Callison   Learn from Indigenous journalists on covering climate change

Jesse Holcomb   We’ll get better at making the case for local journalism

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Heba Aly   The rise of international nonprofit news

M. Scott Havens   Time to swing for the fences

Eric Nuzum   The year of the DIY podcast network

Talia Stroud   Engaging people across lines of difference

Cherian George   Fake news wins in Asia

Tamar Charney   Seriously: What do you do for people?

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Victor Pickard   We will finally confront systemic market failure

Joanne McNeil   Building a digital hospice

Stefanie Murray   Local news wakes up and starts collaborating

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Rodney Gibbs   A bright — and young — year for audio

Sue Cross   Return of the water cooler

Joshua P. Darr   The nationalization of political news will accelerate

Jared Newman   AI-generated fakes launch a software arms race

Ben Werdmuller   The platform tide is turning

Don Day   Timewalls and other reader revenue experiments

Carrie Brown   Advocating a healthy civic life is no journalistic crime

Marie Shanahan   Newsrooms take the comments sections back from platforms

Masuma Ahuja   Make foreign coverage less foreign

Zizi Papacharissi   Old interface, say hello to the new interface

Alyssa Zeisler   We expand what (and how and who) we serve

Craig Newmark   The end of “loudspeakers for liars”

Jennifer Dargan   You don’t build diversity through one-off training sessions

Carl Bialik   Fatigued news consumers will pay more for less news

Tyler Fisher   This is journalism’s do-or-die moment

P. Kim Bui   The misfits become the bosses

Cristi Hegranes   A year to invest in the security of local journalists

LaToya Drake   Listen up: New stories, new storytellers

Logan Molyneux   Seeing social media for what it is

Ben Smith   The pendulum starts to swing back

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Ståle Grut   A new dawn for 3D tech in journalism

Rishad Patel   A design system for responsible publishing

Cory Bergman   Journalism as a technology service

Rachel Davis Mersey   Local news goes minimalist

Adam Thomas   In Europe, foundations invest in news

Elva Ramirez   News — but make it cinematic

Almar Latour   Reported facts, weaponized in service of action

Kainaz Amaria   We consider who’s behind the camera

Michael Rain   The year of the culturally relevant curator

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Joe Amditis   Give the audience a seat at the table

Rubina Madan Fillion   Fighting the reality of deepfakes

Hearken   Pivot to people

Heather Bryant   We are responsible for how we use our power

Angilee Shah   The year news orgs say “yes” to real leaders

Mandy Jenkins   Fight the urge to run away from social media

Sarah Alvarez   Simplify and redistribute

Renan Borelli   Developing loyalty means developing your talent