A whole host of companies will keep vying to replace Facebook traffic for publishers. And they’ll make a lot of money in the process. We saw this start in 2018, with a range of companies — from niche ones like Pocket and Audm all the way up to Flipboard, Twitter, and Apple News — make big pushes to woo publishers with more traffic and promises of partnerships that reward high-quality content. They’re capitalizing on the vacuum left by Facebook, which has turned into a trickle of traffic where it used to be a fire hose, thanks to Zuckerberg’s algorithm changes and more people opting to stop using the platform (#fakenews). These companies, positioning themselves as publishers’ friends, will experiment with their business models and curation strategies to figure out the best way to make money from mags and newspapers. Pocket’s model of selling its custom newsletters to publishers — a dual marketing and traffic play — will prove to be the most successful for small- to medium-size brands. In the end, the platform fracturing will continue.
The publishers’ CMS wars will begin. Every publisher that hasn’t built its own custom CMS — and even some that have — will get on-board with offerings from Vox (Chorus) and Washington Post (Arc). These media companies will continue to expand their tech platforms as a way to bring in new revenue. At the same time, there will be a concerted effort to get most national publishers of note on the same CMS, in the name of solidarity in the face of Facebook and Google. Vox Media and the Washington Post will compete to design the best ones and publishers will reap the benefits — bonuses like sophisticated drafting tools, integrated paywall and subscription monitoring software, and built-in newsletter platforms. My money is on Arc to surpass Chorus in 2019, with all that Bezos investment.
A lot of magazines without a clear identity and with a lot of competitors are going to go under. Some of the highly valued, VC-backed publications (looking at you, BuzzFeed and Vice) are going to stumble in 2019 when the U.S. slides into another recession and the appetite for expensive native content goes down with it. Some of these publishers are already strapped — Mic! — due to changing revenue streams and less predictable traffic spigots. Magazines that were able to coast along in the golden days of Facebook traffic and easy-peasy delivery on ad impressions will come to rely on their high-quality content that adds value for readers. If these publishers are going to survive, their readers will need to be loyal and willing to pay for content.
Axie Navas is the digital editorial director at Outside magazine.
Mike Isaac The old exit doors for digital media companies are closing
Hossein Derakhshan The news is dying, but journalism will not — and should not
LaToya Drake Listen up: New stories, new storytellers
Cristi Hegranes A year to invest in the security of local journalists
Kawandeep Virdee Media wants to take care of you
Mike Caulfield Ditch the media literacy cynicism and get to work
A.J. Bauer The coming splintering of conservative media
Tyler Fisher This is journalism’s do-or-die moment
Cindy Royal For journalism curriculum to change, its faculty needs disruption
John Biewen Podcasts keep getting better
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Rodney Gibbs A bright — and young — year for audio
Josh Schwartz A pullback from platforms and a focus on product
Geetika Rudra The year of actionable (local) journalism
Joshua P. Darr The nationalization of political news will accelerate
Joel Konopo Influencers become the new liberated power in Africa
Mandy Velez Putting the social back in social media
Jesse Holcomb We’ll get better at making the case for local journalism
Seema Yasmin We will create our own spaces
Alyssa Zeisler We expand what (and how and who) we serve
Frank Chimero Leave the phone at home and put news on your wrist
Shannon McGregor More bogus embedded tweets in our stories
Masuma Ahuja Make foreign coverage less foreign
Becca Aaronson From bridge roles to product thinkers
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Annie Rudd A more intimate aesthetic of politics — on Insta
Matt Waite “I went to Node.js because I wished to live deliberately”
Jack Riley Facebook refugees, from ad revenue to news habits
Elite Truong What do we owe the next generation?
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Joanne McNeil Building a digital hospice
Zainab Khan Publishers whose products can stand up to social media giants will win
Nicholas Jackson More transparency around newsroom decisions
John Saroff The pivot to reader revenue’s unintended consequences
Francesco Zaffarano Towards a rethinking of journalism on social media
Dheerja Kaur A focus on problems, not platforms
Kjerstin Thorson Time to get mad about information inequality (again)
Jonas Kaiser Catching up with “Neuland”
AX Mina The death of consensus, not the death of truth
Sarah Marshall A return to destination journalism
Peter Bale Venture capital runs out of patience
Thomas Hanitzsch The rise of tribal journalism
Craig Newmark The end of “loudspeakers for liars”
Knight Foundation A year of local collaboration
Matt Skibinski Quality and reliability are the new currencies for publishers
Kate Myers Journalism continues to be bad for democracy
Bill Grueskin Toward a symphony model for local news
Jake Shapiro Podcasting is media’s slow food movement
Renée Kaplan Our future could lie within our own organizations
Stefanie Murray Local news wakes up and starts collaborating
Ernie Smith The year we step back from the platform
Ben Werdmuller The platform tide is turning
Andrea Faye Hart Doing less harm, not just more good
Elva Ramirez News — but make it cinematic
Adam Thomas In Europe, foundations invest in news
Julia Rubin Meeting people where they are
Kristen Muller Local news fails — in a good way
Taylor Lorenz Personal branding is more powerful than ever
Winny de Jong Data journalism goes undercover
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Colleen Shalby Representation becomes more than a talking point
Heather Chaplin Agree we’re partisan — for the democratic system
Zizi Papacharissi Old interface, say hello to the new interface
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Bill Adair Another year fighting Trump’s falsehoods
Callie Schweitzer The rise of the conveners
Michael Rain The year of the culturally relevant curator
Lauren Katz Community becomes a core newsroom value
Reyhan Harmanci Selling more stories to Hollywood
Julie Posetti The year of the fight back
Steve Myers From trying to cover it all to covering what matters
Ernst-Jan Pfauth Readers are only getting started
Almar Latour Reported facts, weaponized in service of action
P. Kim Bui The misfits become the bosses
Robert Hernandez Racists and sexists get replaced
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Steve Henn Smart speakers get smarter
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Chase Davis We can acknowledge what we don’t know
Errin Haines Say it with me: Racism
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Adam B. Ellick Video forensic reporting goes mainstream — and local
Talia Stroud Engaging people across lines of difference
Patrick Butler Measuring impact will increase audience trust
Jim Friedlich Meet Citizen Kane 2.0
Darryl Holliday Let’s talk about power (yours)
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
M. Scott Havens Time to swing for the fences
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Don Day Timewalls and other reader revenue experiments
Jesse Brown Canada’s subsidy for news backfires
Francesco Marconi The year of iterative journalism
Mariana Moura Santos From pageviews to impact
Andrew Ramsammy The great re-pivot to audio
Nisha Chittal The homepage makes a comeback
Heba Aly The rise of international nonprofit news
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Dan Shanoff Bet on sports gambling
Catalina Albeanu Being responsible for what we don’t know
Mandy Jenkins Fight the urge to run away from social media
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Victor Pickard We will finally confront systemic market failure
Alexandra Svokos Good luck convincing us millennials to pay
Alexis Lloyd & Matt Boggie The year product leads media
Greg Emerson Power to the user
Charo Henríquez Pivot to journalism
Logan Molyneux Seeing social media for what it is
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Jennifer Dargan You don’t build diversity through one-off training sessions
Jared Newman AI-generated fakes launch a software arms race
Juleyka Lantigua Podcasting battles East Coast bias
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Marie Shanahan Newsrooms take the comments sections back from platforms
Salem Solomon Correcting our corrections
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Carolina Guerrero Spanish-language audio blows up
Cory Bergman Journalism as a technology service
Linda Solomon Wood The year of the climate reporter
Pia Frey You can’t solve a crisis without treating it as a crisis
Kevin D. Grant A year to embrace journalism as public service
Eric Ulken The year you actually start to like your CMS
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Nikki Usher Three ways national media will further undermine trust
Candis Callison Learn from Indigenous journalists on covering climate change
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Steve Grove A reckoning for tech’s work with news
Elizabeth Jensen Going where the Acela can’t take you
Angilee Shah The year news orgs say “yes” to real leaders
Kyra Darnton A shift to depth in video
Joe Amditis Give the audience a seat at the table
Millie Tran There is no magic — you’ve got this
Zuzanna Ziomecka News leadership gets an overdue upgrade
Pablo Boczkowski Reimagining the media for post-institutional times
Meredith Artley Huge demand for…anything but politics
Mat Yurow Content competition from the tech companies
Libby Bawcombe Haikus of the news
Jonathan Gill Publishers build a common tech platform together
Justin Kosslyn Text hits a tipping point
Andrew Donohue Voting rights becomes the new climate change
Rachel Glickhouse Newsrooms will prioritize audience needs
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Simon Rogers Data journalism becomes a global field
Frank Mungeam Tonight at 11: News, sports, and climate change
Sue Cross Return of the water cooler
John Garrett You can’t raise prices forever
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Carl Bialik Fatigued news consumers will pay more for less news
Kainaz Amaria We consider who’s behind the camera
Gideon Lichfield Goodbye attention economy, we’ll miss you
Sue Robinson Reporters go on the offensive
Alberto Cairo A year of uncertainty and confidence
Tamar Charney Seriously: What do you do for people?
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Mario García The rise of content “pilots”
Cherian George Fake news wins in Asia
Rubina Madan Fillion Fighting the reality of deepfakes
Rebecca Searles From silos to Swiss Army knife teams
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Tim Carmody Unlocking the commons
Shalabh Upadhyay A culture clash on India’s growing Internet
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Ariel Zirulnick Participation gets professional
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Adam Smith Platforms will have to help rebuild trust in news
Angèle Christin Algorithms and the reflexive turn
Rick Berke The year of loyalty
Michael Grant More newsrooms experiment their way to success
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Heather Bryant We are responsible for how we use our power
Ben Smith The pendulum starts to swing back
Matthew Pressman The battle over objectivity intensifies
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Soo Oh Just showing our work isn’t enough
Matt Karolian Publishers come to terms with being Facebook’s enablers
Amy King We should listen to the kids (especially on Instagram)
Celeste LeCompte Local news needs local conversation to survive
Brian Moritz The subscription-pocalypse is about to hit
Ståle Grut A new dawn for 3D tech in journalism
Renan Borelli Developing loyalty means developing your talent
Monique Judge Committing to the truth, calling out lies
Johannes Klingebiel We all grow hooves
Jeff Chin We detox from Chartbeat
Amy Schmitz Weiss Local news isn’t where you thought it was
Umbreen Bhatti The story doesn’t end for the people we quote
Ole Reißmann The rise of vertical storytelling
Tushar Banerjee Interactive ads will be the new face of display advertising
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Nathalie Malinarich Video — yes, video
Rachel Davis Mersey Local news goes minimalist
Seth C. Lewis The gap between journalism and research is too wide
Elizabeth Dunbar Local reporters reflect on what’s not important
Laura E. Davis More access, but not that kind
Emma Carew Grovum The year of the loyal reader
Gabriel Snyder Journalism doesn’t fit well in a funnel
Kelsey Proud Journalism becomes the escape
Dave Burdick Seeing our blind spots
Jeremy Gilbert AI finally becomes helpful
Nico Gendron Reaching Generation Z beyond the coasts