2
0
1
9

The traffic hunt, CMS battle, and magazine identity crises loom

“In the end, the platform fracturing will continue.”

A whole host of companies will keep vying to replace Facebook traffic for publishers. And they’ll make a lot of money in the process. We saw this start in 2018, with a range of companies — from niche ones like Pocket and Audm all the way up to Flipboard, Twitter, and Apple News — make big pushes to woo publishers with more traffic and promises of partnerships that reward high-quality content. They’re capitalizing on the vacuum left by Facebook, which has turned into a trickle of traffic where it used to be a fire hose, thanks to Zuckerberg’s algorithm changes and more people opting to stop using the platform (#fakenews). These companies, positioning themselves as publishers’ friends, will experiment with their business models and curation strategies to figure out the best way to make money from mags and newspapers. Pocket’s model of selling its custom newsletters to publishers — a dual marketing and traffic play — will prove to be the most successful for small- to medium-size brands. In the end, the platform fracturing will continue.

The publishers’ CMS wars will begin. Every publisher that hasn’t built its own custom CMS — and even some that have — will get on-board with offerings from Vox (Chorus) and Washington Post (Arc). These media companies will continue to expand their tech platforms as a way to bring in new revenue. At the same time, there will be a concerted effort to get most national publishers of note on the same CMS, in the name of solidarity in the face of Facebook and Google. Vox Media and the Washington Post will compete to design the best ones and publishers will reap the benefits — bonuses like sophisticated drafting tools, integrated paywall and subscription monitoring software, and built-in newsletter platforms. My money is on Arc to surpass Chorus in 2019, with all that Bezos investment.

A lot of magazines without a clear identity and with a lot of competitors are going to go under. Some of the highly valued, VC-backed publications (looking at you, BuzzFeed and Vice) are going to stumble in 2019 when the U.S. slides into another recession and the appetite for expensive native content goes down with it. Some of these publishers are already strapped — Mic! — due to changing revenue streams and less predictable traffic spigots. Magazines that were able to coast along in the golden days of Facebook traffic and easy-peasy delivery on ad impressions will come to rely on their high-quality content that adds value for readers. If these publishers are going to survive, their readers will need to be loyal and willing to pay for content.

Axie Navas is the digital editorial director at Outside magazine.

Andrew Donohue   Voting rights becomes the new climate change

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Steve Myers   From trying to cover it all to covering what matters

LaToya Drake   Listen up: New stories, new storytellers

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Nico Gendron   Reaching Generation Z beyond the coasts

John Biewen   Podcasts keep getting better

Francesco Zaffarano   Towards a rethinking of journalism on social media

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Renan Borelli   Developing loyalty means developing your talent

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Jeff Chin   We detox from Chartbeat

Ståle Grut   A new dawn for 3D tech in journalism

Geetika Rudra   The year of actionable (local) journalism

Mike Isaac   The old exit doors for digital media companies are closing

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Kainaz Amaria   We consider who’s behind the camera

Mike Caulfield   Ditch the media literacy cynicism and get to work

Nathalie Malinarich   Video — yes, video

Josh Schwartz   A pullback from platforms and a focus on product

Alyssa Zeisler   We expand what (and how and who) we serve

Victor Pickard   We will finally confront systemic market failure

Pablo Boczkowski   Reimagining the media for post-institutional times

Rachel Glickhouse   Newsrooms will prioritize audience needs

Frank Mungeam   Tonight at 11: News, sports, and climate change

Adam Smith   Platforms will have to help rebuild trust in news

Marie Shanahan   Newsrooms take the comments sections back from platforms

james Wahutu   Think 2018 was bad? Wait until you see 2019

Tyler Fisher   This is journalism’s do-or-die moment

Carolina Guerrero   Spanish-language audio blows up

Chase Davis   We can acknowledge what we don’t know

Rishad Patel   A design system for responsible publishing

Alexandra Svokos   Good luck convincing us millennials to pay

Ben Werdmuller   The platform tide is turning

Tim Carmody   Unlocking the commons

Heather Chaplin   Agree we’re partisan — for the democratic system

Greg Emerson   Power to the user

Michael Rain   The year of the culturally relevant curator

Cherian George   Fake news wins in Asia

Millie Tran   There is no magic — you’ve got this

Eric Nuzum   The year of the DIY podcast network

P. Kim Bui   The misfits become the bosses

Nikki Usher   Three ways national media will further undermine trust

Joel Konopo   Influencers become the new liberated power in Africa

Cory Bergman   Journalism as a technology service

Cristi Hegranes   A year to invest in the security of local journalists

Amy Schmitz Weiss   Local news isn’t where you thought it was

Patrick Butler   Measuring impact will increase audience trust

Jack Riley   Facebook refugees, from ad revenue to news habits

Charo Henríquez   Pivot to journalism

Bill Grueskin   Toward a symphony model for local news

Celeste LeCompte   Local news needs local conversation to survive

Reyhan Harmanci   Selling more stories to Hollywood

Mario García   The rise of content “pilots”

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Laura E. Davis   More access, but not that kind

Callie Schweitzer   The rise of the conveners

Candis Callison   Learn from Indigenous journalists on covering climate change

M. Scott Havens   Time to swing for the fences

Kawandeep Virdee   Media wants to take care of you

Andrea Faye Hart   Doing less harm, not just more good

Winny de Jong   Data journalism goes undercover

Errin Haines Whack   Say it with me: Racism

Carl Bialik   Fatigued news consumers will pay more for less news

Zainab Khan   Publishers whose products can stand up to social media giants will win

Francesco Marconi   The year of iterative journalism

John Garrett   You can’t raise prices forever

Mariana Moura Santos   From pageviews to impact

Sarah Alvarez   Simplify and redistribute

Libby Bawcombe   Haikus of the news

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Juleyka Lantigua-Williams   Podcasting battles East Coast bias

Ariel Zirulnick   Participation gets professional

Nicholas Jackson   More transparency around newsroom decisions

Kate Myers   Journalism continues to be bad for democracy

Dheerja Kaur   A focus on problems, not platforms

Shannon McGregor   More bogus embedded tweets in our stories

Thomas Hanitzsch   The rise of tribal journalism

Don Day   Timewalls and other reader revenue experiments

Jesse Holcomb   We’ll get better at making the case for local journalism

Matt Skibinski   Quality and reliability are the new currencies for publishers

Ole Reißmann   The rise of vertical storytelling

Robert Hernandez   Racists and sexists get replaced

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Seema Yasmin   We will create our own spaces

Kristen Muller   Local news fails — in a good way

Matt Waite   “I went to Node.js because I wished to live deliberately”

Pia Frey   You can’t solve a crisis without treating it as a crisis

Brian Moritz   The subscription-pocalypse is about to hit

Eric Ulken   The year you actually start to like your CMS

Andrew Ramsammy   The great re-pivot to audio

An Xiao Mina   The death of consensus, not the death of truth

Kjerstin Thorson   Time to get mad about information inequality (again)

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Adam Thomas   In Europe, foundations invest in news

John Saroff   The pivot to reader revenue’s unintended consequences

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Alexis Lloyd & Matt Boggie   The year product leads media

Becca Aaronson   From bridge roles to product thinkers

Stefanie Murray   Local news wakes up and starts collaborating

Steve Henn   Smart speakers get smarter

Rubina Madan Fillion   Fighting the reality of deepfakes

Kyra Darnton   A shift to depth in video

Justin Kosslyn   Text hits a tipping point

Tamar Charney   Seriously: What do you do for people?

A.J. Bauer   The coming splintering of conservative media

Cătălina Albeanu   Being responsible for what we don’t know

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Jared Newman   AI-generated fakes launch a software arms race

Dan Shanoff   Bet on sports gambling

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Rachel Davis Mersey   Local news goes minimalist

Almar Latour   Reported facts, weaponized in service of action

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Nisha Chittal   The homepage makes a comeback

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Ernst-Jan Pfauth   Readers are only getting started

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Kevin Douglas Grant   A year to embrace journalism as public service

Ernie Smith   The year we step back from the platform

Talia Stroud   Engaging people across lines of difference

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Peter Bale   Venture capital runs out of patience

Michael Grant   More newsrooms experiment their way to success

Sarah Marshall   A return to destination journalism

Logan Molyneux   Seeing social media for what it is

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Linda Solomon Wood   The year of the climate reporter

Dave Burdick   Seeing our blind spots

Joanne McNeil   Building a digital hospice

Alberto Cairo   A year of uncertainty and confidence

Elva Ramirez   News — but make it cinematic

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Jonas Kaiser   Catching up with “Neuland”

Craig Newmark   The end of “loudspeakers for liars”

Julie Posetti   The year of the fight back

Frank Chimero   Leave the phone at home and put news on your wrist

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Angèle Christin   Algorithms and the reflexive turn

Umbreen Bhatti   The story doesn’t end for the people we quote

Jonathan Gill   Publishers build a common tech platform together

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Mandy Velez   Putting the social back in social media

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Jennifer Dargan   You don’t build diversity through one-off training sessions

Mat Yurow   Content competition from the tech companies

Matthew Pressman   The battle over objectivity intensifies

Amy King   We should listen to the kids (especially on Instagram)

Darryl Holliday   Let’s talk about power (yours)

Sue Robinson   Reporters go on the offensive

Annie Rudd   A more intimate aesthetic of politics — on Insta

Lauren Katz   Community becomes a core newsroom value

Emma Carew Grovum   The year of the loyal reader

Simon Rogers   Data journalism becomes a global field

Elite Truong   What do we owe the next generation?

Zizi Papacharissi   Old interface, say hello to the new interface

Monique Judge   Committing to the truth, calling out lies

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Sue Cross   Return of the water cooler

Tushar Banerjee   Interactive ads will be the new face of display advertising

Jeremy Gilbert   AI finally becomes helpful

Rebecca Searles   From silos to Swiss Army knife teams

Kelsey Proud   Journalism becomes the escape

Knight Foundation   A year of local collaboration

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Heather Bryant   We are responsible for how we use our power

Meredith Artley   Huge demand for…anything but politics

Soo Oh   Just showing our work isn’t enough

Joshua Darr   The nationalization of political news will accelerate

Bill Adair   Another year fighting Trump’s falsehoods

Rodney Gibbs   A bright — and young — year for audio

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Joe Amditis   Give the audience a seat at the table

Seth C. Lewis   The gap between journalism and research is too wide

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Taylor Lorenz   Personal branding is more powerful than ever

Jake Shapiro   Podcasting is media’s slow food movement

Heba Aly   The rise of international nonprofit news

Renée Kaplan   Our future could lie within our own organizations

Hearken   Pivot to people

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Stephanie Edgerly   It’s time to understand the un-audience

Salem Solomon   Correcting our corrections

Johannes Klingebiel   We all grow hooves

Steve Grove   A reckoning for tech’s work with news

Jesse Brown   Canada’s subsidy for news backfires

Elizabeth Jensen   Going where the Acela can’t take you

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Elizabeth Dunbar   Local reporters reflect on what’s not important

Shalabh Upadhyay   A culture clash on India’s growing Internet

Julia Rubin   Meeting people where they are

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Ben Smith   The pendulum starts to swing back

Angilee Shah   The year news orgs say “yes” to real leaders

Colleen Shalby   Representation becomes more than a talking point

Masuma Ahuja   Make foreign coverage less foreign

Jim Friedlich   Meet Citizen Kane 2.0

Mandy Jenkins   Fight the urge to run away from social media

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Rick Berke   The year of loyalty