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Meeting people where they are

“You can’t make someone who doesn’t want to watch videos watch videos, or someone who doesn’t want to read longform read longform, and this is the year we’ll finally be okay with that.”

In 2019, we’ll meet people where they are — and actually listen to what they want.

The general idea isn’t new, but the failure of Facebook video across the industry showed that media companies weren’t looking critically at their platform-specific audiences. We understood that Facebook was a place where many readers (that’s crucial: readers, not viewers) were, but we didn’t dig into what that audience was there for (spoiler: it wasn’t video).

I think (hope!) this will be the year that publications take this lesson to heart, choosing to invest in smart content that makes sense for a given audience in a given place and making that content easy to access, truly meeting people where they are in every sense. This almost sounds too simple — building up video on YouTube, for example, or partnering with streaming services — but hey, maybe we need to get back to basics.

We’ll see newsletter obsessives being sent more and more original written work instead of rote link roundups, because those are the people who like to read. We’ll see visual and video teams own their pubs’ Instagram accounts, because people are on Instagram for beautiful pictures, sometimes ones that move.

While we’ll care about brand loyalists who consume everything we make across so many platforms, we’ll be less concerned with turning the Facebook fan into a YouTube follower and more concerned with serving them fully where they already exist. Growth will come from finding other people hanging out on these platforms who haven’t yet discovered us and showing them our best work. You can’t make someone who doesn’t want to watch videos watch videos, or someone who doesn’t want to read longform read longform, and this is the year we’ll finally be okay with that.

Lauren Katz   Community becomes a core newsroom value

Almar Latour   Reported facts, weaponized in service of action

Nicholas Jackson   More transparency around newsroom decisions

Soo Oh   Just showing our work isn’t enough

Pablo Boczkowski   Reimagining the media for post-institutional times

Renan Borelli   Developing loyalty means developing your talent

Amy Schmitz Weiss   Local news isn’t where you thought it was

Chase Davis   We can acknowledge what we don’t know

Jared Newman   AI-generated fakes launch a software arms race

Nathalie Malinarich   Video — yes, video

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Jonas Kaiser   Catching up with “Neuland”

P. Kim Bui   The misfits become the bosses

Greg Emerson   Power to the user

Andrew Donohue   Voting rights becomes the new climate change

Bill Adair   Another year fighting Trump’s falsehoods

Kevin Douglas Grant   A year to embrace journalism as public service

Seth C. Lewis   The gap between journalism and research is too wide

M. Scott Havens   Time to swing for the fences

Bill Grueskin   Toward a symphony model for local news

Cristi Hegranes   A year to invest in the security of local journalists

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Ernie Smith   The year we step back from the platform

Victor Pickard   We will finally confront systemic market failure

Francesco Marconi   The year of iterative journalism

Celeste LeCompte   Local news needs local conversation to survive

Cherian George   Fake news wins in Asia

Rick Berke   The year of loyalty

Frank Mungeam   Tonight at 11: News, sports, and climate change

Carolina Guerrero   Spanish-language audio blows up

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Ernst-Jan Pfauth   Readers are only getting started

Marie Shanahan   Newsrooms take the comments sections back from platforms

Mat Yurow   Content competition from the tech companies

Rachel Davis Mersey   Local news goes minimalist

Jeff Chin   We detox from Chartbeat

Mike Caulfield   Ditch the media literacy cynicism and get to work

Libby Bawcombe   Haikus of the news

Mandy Velez   Putting the social back in social media

Joel Konopo   Influencers become the new liberated power in Africa

Alberto Cairo   A year of uncertainty and confidence

Tim Carmody   Unlocking the commons

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Tyler Fisher   This is journalism’s do-or-die moment

Eric Nuzum   The year of the DIY podcast network

Craig Newmark   The end of “loudspeakers for liars”

Tamar Charney   Seriously: What do you do for people?

Juleyka Lantigua-Williams   Podcasting battles East Coast bias

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Jesse Holcomb   We’ll get better at making the case for local journalism

Shannon McGregor   More bogus embedded tweets in our stories

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Salem Solomon   Correcting our corrections

Andrew Ramsammy   The great re-pivot to audio

Matthew Pressman   The battle over objectivity intensifies

Monique Judge   Committing to the truth, calling out lies

Darryl Holliday   Let’s talk about power (yours)

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Ariel Zirulnick   Participation gets professional

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Nisha Chittal   The homepage makes a comeback

Colleen Shalby   Representation becomes more than a talking point

Matt Waite   “I went to Node.js because I wished to live deliberately”

Nikki Usher   Three ways national media will further undermine trust

Kelsey Proud   Journalism becomes the escape

Matt Skibinski   Quality and reliability are the new currencies for publishers

Pia Frey   You can’t solve a crisis without treating it as a crisis

Eric Ulken   The year you actually start to like your CMS

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Dheerja Kaur   A focus on problems, not platforms

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Rishad Patel   A design system for responsible publishing

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Cory Bergman   Journalism as a technology service

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Stephanie Edgerly   It’s time to understand the un-audience

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Johannes Klingebiel   We all grow hooves

Carl Bialik   Fatigued news consumers will pay more for less news

Meredith Artley   Huge demand for…anything but politics

Jesse Brown   Canada’s subsidy for news backfires

Jonathan Gill   Publishers build a common tech platform together

Kjerstin Thorson   Time to get mad about information inequality (again)

Sarah Marshall   A return to destination journalism

Hearken   Pivot to people

Masuma Ahuja   Make foreign coverage less foreign

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Renée Kaplan   Our future could lie within our own organizations

Michael Rain   The year of the culturally relevant curator

Ole Reißmann   The rise of vertical storytelling

Winny de Jong   Data journalism goes undercover

Seema Yasmin   We will create our own spaces

Zainab Khan   Publishers whose products can stand up to social media giants will win

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Charo Henríquez   Pivot to journalism

Errin Haines   Say it with me: Racism

Taylor Lorenz   Personal branding is more powerful than ever

Mario García   The rise of content “pilots”

Talia Stroud   Engaging people across lines of difference

Callie Schweitzer   The rise of the conveners

Elva Ramirez   News — but make it cinematic

Nico Gendron   Reaching Generation Z beyond the coasts

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

A.J. Bauer   The coming splintering of conservative media

Rachel Glickhouse   Newsrooms will prioritize audience needs

Rubina Madan Fillion   Fighting the reality of deepfakes

Mandy Jenkins   Fight the urge to run away from social media

Alexis Lloyd & Matt Boggie   The year product leads media

Emma Carew Grovum   The year of the loyal reader

Geetika Rudra   The year of actionable (local) journalism

Amy King   We should listen to the kids (especially on Instagram)

Thomas Hanitzsch   The rise of tribal journalism

Heather Bryant   We are responsible for how we use our power

Shalabh Upadhyay   A culture clash on India’s growing Internet

Brian Moritz   The subscription-pocalypse is about to hit

Heba Aly   The rise of international nonprofit news

LaToya Drake   Listen up: New stories, new storytellers

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

An Xiao Mina   The death of consensus, not the death of truth

Sarah Alvarez   Simplify and redistribute

Reyhan Harmanci   Selling more stories to Hollywood

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Justin Kosslyn   Text hits a tipping point

Elite Truong   What do we owe the next generation?

Sue Robinson   Reporters go on the offensive

Jeremy Gilbert   AI finally becomes helpful

Becca Aaronson   From bridge roles to product thinkers

Don Day   Timewalls and other reader revenue experiments

Laura E. Davis   More access, but not that kind

Mariana Moura Santos   From pageviews to impact

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Elizabeth Jensen   Going where the Acela can’t take you

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Jennifer Dargan   You don’t build diversity through one-off training sessions

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Logan Molyneux   Seeing social media for what it is

Patrick Butler   Measuring impact will increase audience trust

Rebecca Searles   From silos to Swiss Army knife teams

Kawandeep Virdee   Media wants to take care of you

Sue Cross   Return of the water cooler

Angilee Shah   The year news orgs say “yes” to real leaders

Jake Shapiro   Podcasting is media’s slow food movement

Dan Shanoff   Bet on sports gambling

Linda Solomon Wood   The year of the climate reporter

Kyra Darnton   A shift to depth in video

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Simon Rogers   Data journalism becomes a global field

Julia Rubin   Meeting people where they are

Candis Callison   Learn from Indigenous journalists on covering climate change

Robert Hernandez   Racists and sexists get replaced

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Alexandra Svokos   Good luck convincing us millennials to pay

Zizi Papacharissi   Old interface, say hello to the new interface

Kainaz Amaria   We consider who’s behind the camera

Andrea Faye Hart   Doing less harm, not just more good

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Julie Posetti   The year of the fight back

Adam Smith   Platforms will have to help rebuild trust in news

Jim Friedlich   Meet Citizen Kane 2.0

Josh Schwartz   A pullback from platforms and a focus on product

Adam Thomas   In Europe, foundations invest in news

Elizabeth Dunbar   Local reporters reflect on what’s not important

Jack Riley   Facebook refugees, from ad revenue to news habits

Steve Henn   Smart speakers get smarter

Ståle Grut   A new dawn for 3D tech in journalism

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

John Biewen   Podcasts keep getting better

Kate Myers   Journalism continues to be bad for democracy

Steve Grove   A reckoning for tech’s work with news

Peter Bale   Venture capital runs out of patience

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Kristen Muller   Local news fails — in a good way

Joanne McNeil   Building a digital hospice

Umbreen Bhatti   The story doesn’t end for the people we quote

Millie Tran   There is no magic — you’ve got this

Rodney Gibbs   A bright — and young — year for audio

John Saroff   The pivot to reader revenue’s unintended consequences

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Ben Werdmuller   The platform tide is turning

Knight Foundation   A year of local collaboration

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Catalina Albeanu   Being responsible for what we don’t know

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Mike Isaac   The old exit doors for digital media companies are closing

Francesco Zaffarano   Towards a rethinking of journalism on social media

Joe Amditis   Give the audience a seat at the table

Steve Myers   From trying to cover it all to covering what matters

Frank Chimero   Leave the phone at home and put news on your wrist

Angèle Christin   Algorithms and the reflexive turn

Tushar Banerjee   Interactive ads will be the new face of display advertising

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

james Wahutu   Think 2018 was bad? Wait until you see 2019

Joshua Darr   The nationalization of political news will accelerate

Heather Chaplin   Agree we’re partisan — for the democratic system

Dave Burdick   Seeing our blind spots

Stefanie Murray   Local news wakes up and starts collaborating

Alyssa Zeisler   We expand what (and how and who) we serve

Ben Smith   The pendulum starts to swing back

Annie Rudd   A more intimate aesthetic of politics — on Insta

John Garrett   You can’t raise prices forever

Michael Grant   More newsrooms experiment their way to success