First let’s acknowledge up-front that when it comes to “saving” local news, none of us has any clue what we’re doing.
Not me. Not you. Not the boss with the biggest title. Or that slick presenter you saw at South By. Or the person who made the savvy investment, or spot-on prediction, or devastating tweet, that somehow convinced the rest of us they’re a genius.
If someone had the answer, I’d be out in the workshop chiseling their bust into marble. But they don’t. At best, we’re making educated guesses. At worst, we’re shooting in the dark.
Sounds obvious, I hope. Like blue sky and green grass. But knowing is different from believing, and I don’t think most of us yet truly feel this in our bones. Because if we did, I think we’d be be doing things a lot differently.
A year ago, I was lucky to be given an opportunity to take a job at my hometown newspaper, the Star Tribune in Minneapolis, after spending several years at The New York Times, where I managed teams working at the intersection of news and technology.
Those years in New York were invaluable for many reasons, but one was watching up close as The Times undertook some thoughtful (and at times very public) soul-searching about how to reboot itself for the digital age.
At least from my vantage point, that process was empathetic, vulnerable and evinced a remarkable self awareness. It identified clear weaknesses, questioned fundamental assumptions and killed sacred cows. It helped promote a cultural shift that encouraged seeking and testing over knowing all the answers — no small thing for a dignified institution whose traditions literally predate the invention of the telephone.
Directly or indirectly, I think many of the things we now celebrate about the place are at least in part a product of that shift: product and technology working alongside reporters and editors; new initiatives like the briefings; making reporters more human through the Reader Center; even headline shruggies.
Getting back into the metro news game for the first time in almost a decade, I’ve been thinking a lot about how local newsrooms can tap into that same spirit of continuous improvement and discovery. And the word I keep coming back to is humility.
Deep down in our lizard brains, I think a lot of us local newsroom leaders still think we know the way out of this mess. Launch the right product. Hire the right person. License the right tools. “Readers want this.” “Readers don’t want that.” Or just stick to our routines, do good journalism, and the rest will sort itself out.
But when it comes to the big questions in local news — sustaining public service journalism, driving subscriptions, creating a strong digital report — maybe the safer bet is to admit that no matter how venerable our institutions or talented our people, none of us has the answers.
If we believe that — and I mean really believe it — we can change the way we approach the problem:
We can encourage ideas to come from the bottom up, not the top down, and take deliberate steps (however small) to try them.
We can develop systems to rigorously test those ideas. Kill the ones that don’t work. Scale up the ones that do.
We can preach forgiveness, not permission, and create venues to celebrate and learn from our failures.
We can employ user testing and research to see how real people are interacting with our journalism.
We can acknowledge that just because we’re news experts doesn’t mean we’re product experts. (And while we’re at it, we can stop leaving business to the business side).
We can hire and promote from nontraditional places, to diversify the voices that make decisions and empower change agents who can make us uncomfortable.
We can show vulnerability to our readers and engage them with authenticity, rather than speaking to them from a remove.
We can build systems to counter our most unproductive impulses: our struggles to think long-term, our bias toward inertia, the incentives that discourage smart people from speaking up.
Ironically, by knowing what we don’t know, the better we can maximize the chance we’ll find the answers we’re looking for.
It’s my hope — though not necessarily my prediction — is that 2019 will be the year more of us move from simply understanding that to truly believing it.
Chase Davis is a senior digital editor at the Star Tribune in Minneapolis.
Kainaz Amaria We consider who’s behind the camera
Jonathan Gill Publishers build a common tech platform together
Adam Smith Platforms will have to help rebuild trust in news
AX Mina The death of consensus, not the death of truth
Eric Ulken The year you actually start to like your CMS
Greg Emerson Power to the user
Rick Berke The year of loyalty
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Bill Grueskin Toward a symphony model for local news
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Tyler Fisher This is journalism’s do-or-die moment
Adam B. Ellick Video forensic reporting goes mainstream — and local
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Simon Rogers Data journalism becomes a global field
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Sue Robinson Reporters go on the offensive
Reyhan Harmanci Selling more stories to Hollywood
Heather Chaplin Agree we’re partisan — for the democratic system
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Joel Konopo Influencers become the new liberated power in Africa
Joshua P. Darr The nationalization of political news will accelerate
Hossein Derakhshan The news is dying, but journalism will not — and should not
Heba Aly The rise of international nonprofit news
Jesse Holcomb We’ll get better at making the case for local journalism
Soo Oh Just showing our work isn’t enough
Millie Tran There is no magic — you’ve got this
Frank Chimero Leave the phone at home and put news on your wrist
Julie Posetti The year of the fight back
Knight Foundation A year of local collaboration
Elite Truong What do we owe the next generation?
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Dave Burdick Seeing our blind spots
Elizabeth Jensen Going where the Acela can’t take you
Celeste LeCompte Local news needs local conversation to survive
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Alexandra Svokos Good luck convincing us millennials to pay
Bill Adair Another year fighting Trump’s falsehoods
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Almar Latour Reported facts, weaponized in service of action
Sue Cross Return of the water cooler
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Don Day Timewalls and other reader revenue experiments
Ståle Grut A new dawn for 3D tech in journalism
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Callie Schweitzer The rise of the conveners
Carolina Guerrero Spanish-language audio blows up
M. Scott Havens Time to swing for the fences
Umbreen Bhatti The story doesn’t end for the people we quote
Amy Schmitz Weiss Local news isn’t where you thought it was
Rachel Davis Mersey Local news goes minimalist
Joanne McNeil Building a digital hospice
Pia Frey You can’t solve a crisis without treating it as a crisis
Ariel Zirulnick Participation gets professional
Darryl Holliday Let’s talk about power (yours)
Rubina Madan Fillion Fighting the reality of deepfakes
Kyra Darnton A shift to depth in video
Francesco Zaffarano Towards a rethinking of journalism on social media
Frank Mungeam Tonight at 11: News, sports, and climate change
Jake Shapiro Podcasting is media’s slow food movement
Tim Carmody Unlocking the commons
Mike Isaac The old exit doors for digital media companies are closing
Taylor Lorenz Personal branding is more powerful than ever
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Seth C. Lewis The gap between journalism and research is too wide
Andrew Ramsammy The great re-pivot to audio
Emma Carew Grovum The year of the loyal reader
Jeff Chin We detox from Chartbeat
Mike Caulfield Ditch the media literacy cynicism and get to work
Jared Newman AI-generated fakes launch a software arms race
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Stephanie Edgerly It’s time to understand the un-audience
Kate Myers Journalism continues to be bad for democracy
Cory Bergman Journalism as a technology service
Dheerja Kaur A focus on problems, not platforms
Josh Schwartz A pullback from platforms and a focus on product
Nikki Usher Three ways national media will further undermine trust
Catalina Albeanu Being responsible for what we don’t know
Juleyka Lantigua Podcasting battles East Coast bias
Alberto Cairo A year of uncertainty and confidence
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
John Garrett You can’t raise prices forever
Steve Grove A reckoning for tech’s work with news
Amy King We should listen to the kids (especially on Instagram)
Andrea Faye Hart Doing less harm, not just more good
Shannon McGregor More bogus embedded tweets in our stories
John Saroff The pivot to reader revenue’s unintended consequences
Becca Aaronson From bridge roles to product thinkers
Cherian George Fake news wins in Asia
Zizi Papacharissi Old interface, say hello to the new interface
Zuzanna Ziomecka News leadership gets an overdue upgrade
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Linda Solomon Wood The year of the climate reporter
Joe Amditis Give the audience a seat at the table
Angilee Shah The year news orgs say “yes” to real leaders
Dan Shanoff Bet on sports gambling
Michael Rain The year of the culturally relevant curator
Gideon Lichfield Goodbye attention economy, we’ll miss you
Geetika Rudra The year of actionable (local) journalism
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Francesco Marconi The year of iterative journalism
Nico Gendron Reaching Generation Z beyond the coasts
Kristen Muller Local news fails — in a good way
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Lauren Katz Community becomes a core newsroom value
Patrick Butler Measuring impact will increase audience trust
Matthew Pressman The battle over objectivity intensifies
Charo Henríquez Pivot to journalism
John Biewen Podcasts keep getting better
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Stefanie Murray Local news wakes up and starts collaborating
Nathalie Malinarich Video — yes, video
Mario García The rise of content “pilots”
Angèle Christin Algorithms and the reflexive turn
Jonas Kaiser Catching up with “Neuland”
Thomas Hanitzsch The rise of tribal journalism
Jim Friedlich Meet Citizen Kane 2.0
Nisha Chittal The homepage makes a comeback
Rodney Gibbs A bright — and young — year for audio
Alyssa Zeisler We expand what (and how and who) we serve
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Mandy Jenkins Fight the urge to run away from social media
Brian Moritz The subscription-pocalypse is about to hit
Chase Davis We can acknowledge what we don’t know
Sarah Marshall A return to destination journalism
Steve Myers From trying to cover it all to covering what matters
Jesse Brown Canada’s subsidy for news backfires
Kawandeep Virdee Media wants to take care of you
Rachel Glickhouse Newsrooms will prioritize audience needs
Rishad Patel A design system for responsible publishing
Ole Reißmann The rise of vertical storytelling
Jeremy Gilbert AI finally becomes helpful
Shalabh Upadhyay A culture clash on India’s growing Internet
Elizabeth Dunbar Local reporters reflect on what’s not important
Matt Skibinski Quality and reliability are the new currencies for publishers
Ernie Smith The year we step back from the platform
Matt Karolian Publishers come to terms with being Facebook’s enablers
P. Kim Bui The misfits become the bosses
Peter Bale Venture capital runs out of patience
Kjerstin Thorson Time to get mad about information inequality (again)
Libby Bawcombe Haikus of the news
Ben Werdmuller The platform tide is turning
Kelsey Proud Journalism becomes the escape
Craig Newmark The end of “loudspeakers for liars”
Rebecca Searles From silos to Swiss Army knife teams
Julia Rubin Meeting people where they are
Logan Molyneux Seeing social media for what it is
Monique Judge Committing to the truth, calling out lies
Meredith Artley Huge demand for…anything but politics
Seema Yasmin We will create our own spaces
A.J. Bauer The coming splintering of conservative media
Eric Nuzum The year of the DIY podcast network
Andrew Donohue Voting rights becomes the new climate change
Mandy Velez Putting the social back in social media
Mat Yurow Content competition from the tech companies
Masuma Ahuja Make foreign coverage less foreign
Pablo Boczkowski Reimagining the media for post-institutional times
LaToya Drake Listen up: New stories, new storytellers
Robert Hernandez Racists and sexists get replaced
Marie Shanahan Newsrooms take the comments sections back from platforms
Tushar Banerjee Interactive ads will be the new face of display advertising
Alexis Lloyd & Matt Boggie The year product leads media
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Jack Riley Facebook refugees, from ad revenue to news habits
Laura E. Davis More access, but not that kind
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Jennifer Dargan You don’t build diversity through one-off training sessions
Ben Smith The pendulum starts to swing back
Heather Bryant We are responsible for how we use our power
Michael Grant More newsrooms experiment their way to success
Justin Kosslyn Text hits a tipping point
Zainab Khan Publishers whose products can stand up to social media giants will win
Tamar Charney Seriously: What do you do for people?
Candis Callison Learn from Indigenous journalists on covering climate change
Winny de Jong Data journalism goes undercover
Gabriel Snyder Journalism doesn’t fit well in a funnel
Errin Haines Say it with me: Racism
Nicholas Jackson More transparency around newsroom decisions
Victor Pickard We will finally confront systemic market failure
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Renan Borelli Developing loyalty means developing your talent
Annie Rudd A more intimate aesthetic of politics — on Insta
Ernst-Jan Pfauth Readers are only getting started
Colleen Shalby Representation becomes more than a talking point
Sarah Alvarez Simplify and redistribute
Steve Henn Smart speakers get smarter
Adam Thomas In Europe, foundations invest in news
Mariana Moura Santos From pageviews to impact
Renée Kaplan Our future could lie within our own organizations
Matt Waite “I went to Node.js because I wished to live deliberately”
Kevin D. Grant A year to embrace journalism as public service
Carl Bialik Fatigued news consumers will pay more for less news
Johannes Klingebiel We all grow hooves
Salem Solomon Correcting our corrections
Cristi Hegranes A year to invest in the security of local journalists
Elva Ramirez News — but make it cinematic
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Talia Stroud Engaging people across lines of difference
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”