I don’t need to tell you that disinformation is more rampant than ever, that digital advertising is a duopoly that continues to choke news organizations to death, that the news industry lags far behind the tech industry in digital competency, that our newsrooms look nothing like the communities we cover to the point of moral failure.
To deny the industry’s continued failures on these fronts is like denying climate change. These things are happening whether you like it or not. In 2019, news leadership has to make a choice. They can choose to take these challenges head on and chart a path to sustainability — or continue the status quo and fail.
Smart newsrooms will fight their challenges by putting the user at the core of their business models. Rather than chasing scale in the face of declining advertising revenue, they will seek revenue directly from their readers, either through subscriptions or memberships. This sounds simple, but it actually requires radical changes to a newsroom’s internal goals.
With a business model focused on reader revenue, the entire company can set its sights on making the best journalism product possible for the reader. No more concessions in user experience for the sake of advertisements. No more poison-pill contracts with Facebook taking sugar-high money at the detriment of long-term audience development. Instead, these newsrooms will finally make the necessary investments in technology to make a product compelling enough for potential subscribers. Freed from the shackles of advertising, news websites can finally be rid of autoplaying videos, chumboxes, and splash screen ads. Homepages can serve a purpose beyond page-width takeover ads. Reporters can focus on stories that matter to their audiences rather than trolling for outrage clicks.
A user-centric business model means you need to know who your users are. Smart newsrooms will put real effort into creating robust analytics systems and audience research teams. Rather than focusing on vanity metrics like pageviews and time on page, they will focus on discovering the best ways to convert a user from a first-time reader to a loyal subscriber. Putting Chartbeat and Google Analytics scripts on your site won’t get the job done anymore. In-house data scientists instrumenting the best conversion paths from user to subscriber will become as vital to the success of a newsroom as a metro reporter’s daily file from City Hall.
The smartest of smart newsrooms will take one more step in their path to sustainability: They will become a trusted institution in their communities by respecting their users’ time, intelligence, and privacy.
Facebook, Google, Amazon, and all the other digital behemoths became the untrustworthy monsters they are today because of a ruthless focus on technology and data at the expense of respect for their users. Journalism cannot afford to make the same mistake. Newsrooms have an opportunity to create strong digital products that are still trustworthy digital citizens. By using anonymized metrics and refusing to sell user data to third parties, smart newsrooms will get the information they need to make the best product possible without betraying user trust.
Becoming a trusted part of a community is a bigger task than just respecting digital privacy. Newsrooms committed to a reader-revenue strategy will find they want to know more about what their audience wants. User research efforts will extend into editorial operations. Reporters will talk to members and subscribers for story ideas, and the relationship between consumer and journalist will become more of a two-way street.
If that all sounds like a pipe dream, that’s because it is. Who are these smart newsrooms, so committed to user-centered design and process? I don’t know. Two years ago, University of Nebraska professor Matt Waite wrote one of these predictions, headlined “The people running the media are the problem.” It’s still true. My real prediction for 2019? Most newsrooms continue the status quo. More layoffs. More closures. More failure.
None of the problems described at the top of this are new. None of the solutions I predict are particularly new either. Yet by and large, news leadership has shown little desire to change its strategy. Digital startups keep chasing venture capital money, expecting to turn a profit on ad revenue. Corporate overlords of legacy newspapers lay off staff and strip the operation for parts. Why would anything change this year? After all, everyone at the top somehow keeps making money.
My hope is the fire burning all around the industry becomes too large to ignore. This is not fine.
Here’s what I do know. I know that we’re in this together as an industry. We have to share our knowledge. That means open-sourcing technology, sharing anonymized analytics when possible, and talking about what works and what doesn’t in the open. Only a few of us will ever get to run our own newsrooms, but if we work towards a more open community, we can build a better base of knowledge to convince our leaders that we need real change for journalism to survive.
Tyler Fisher is a senior news apps developer at Politico.
Steve Grove A reckoning for tech’s work with news
Joanne McNeil Building a digital hospice
Josh Schwartz A pullback from platforms and a focus on product
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Kyra Darnton A shift to depth in video
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Candis Callison Learn from Indigenous journalists on covering climate change
Rick Berke The year of loyalty
Talia Stroud Engaging people across lines of difference
Brian Moritz The subscription-pocalypse is about to hit
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Heather Bryant We are responsible for how we use our power
Shannon McGregor More bogus embedded tweets in our stories
Victor Pickard We will finally confront systemic market failure
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Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Seth C. Lewis The gap between journalism and research is too wide
Meredith Artley Huge demand for…anything but politics
Elva Ramirez News — but make it cinematic
Eric Ulken The year you actually start to like your CMS
Ernie Smith The year we step back from the platform
A.J. Bauer The coming splintering of conservative media
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Sue Cross Return of the water cooler
Gabriel Snyder Journalism doesn’t fit well in a funnel
Rebecca Searles From silos to Swiss Army knife teams
Craig Newmark The end of “loudspeakers for liars”
Callie Schweitzer The rise of the conveners
Zizi Papacharissi Old interface, say hello to the new interface
Rachel Glickhouse Newsrooms will prioritize audience needs
Jared Newman AI-generated fakes launch a software arms race
Matt Karolian Publishers come to terms with being Facebook’s enablers
Kristen Muller Local news fails — in a good way
Rachel Davis Mersey Local news goes minimalist
Greg Emerson Power to the user
Jake Shapiro Podcasting is media’s slow food movement
Andrew Donohue Voting rights becomes the new climate change
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Ben Smith The pendulum starts to swing back
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Becca Aaronson From bridge roles to product thinkers
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Elite Truong What do we owe the next generation?
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Amy Schmitz Weiss Local news isn’t where you thought it was
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Tushar Banerjee Interactive ads will be the new face of display advertising
Catalina Albeanu Being responsible for what we don’t know
Seema Yasmin We will create our own spaces
Kawandeep Virdee Media wants to take care of you
Mike Isaac The old exit doors for digital media companies are closing
Pia Frey You can’t solve a crisis without treating it as a crisis
M. Scott Havens Time to swing for the fences
Tim Carmody Unlocking the commons
John Biewen Podcasts keep getting better
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Lauren Katz Community becomes a core newsroom value
Francesco Marconi The year of iterative journalism
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Cherian George Fake news wins in Asia
Libby Bawcombe Haikus of the news
Salem Solomon Correcting our corrections
Nathalie Malinarich Video — yes, video
Adam Thomas In Europe, foundations invest in news
Mandy Jenkins Fight the urge to run away from social media
Frank Chimero Leave the phone at home and put news on your wrist
Soo Oh Just showing our work isn’t enough
Heba Aly The rise of international nonprofit news
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Nisha Chittal The homepage makes a comeback
Steve Myers From trying to cover it all to covering what matters
John Saroff The pivot to reader revenue’s unintended consequences
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Francesco Zaffarano Towards a rethinking of journalism on social media
Amy King We should listen to the kids (especially on Instagram)
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Kate Myers Journalism continues to be bad for democracy
Gideon Lichfield Goodbye attention economy, we’ll miss you
Angèle Christin Algorithms and the reflexive turn
P. Kim Bui The misfits become the bosses
Geetika Rudra The year of actionable (local) journalism
Matt Skibinski Quality and reliability are the new currencies for publishers
Rodney Gibbs A bright — and young — year for audio
Emma Carew Grovum The year of the loyal reader
Patrick Butler Measuring impact will increase audience trust
Mike Caulfield Ditch the media literacy cynicism and get to work
Michael Rain The year of the culturally relevant curator
Errin Haines Say it with me: Racism
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Sarah Alvarez Simplify and redistribute
Jesse Brown Canada’s subsidy for news backfires
Shalabh Upadhyay A culture clash on India’s growing Internet
Mandy Velez Putting the social back in social media
Peter Bale Venture capital runs out of patience
Joe Amditis Give the audience a seat at the table
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Nikki Usher Three ways national media will further undermine trust
Darryl Holliday Let’s talk about power (yours)
Elizabeth Jensen Going where the Acela can’t take you
Hossein Derakhshan The news is dying, but journalism will not — and should not
Bill Adair Another year fighting Trump’s falsehoods
Robert Hernandez Racists and sexists get replaced
Dan Shanoff Bet on sports gambling
Johannes Klingebiel We all grow hooves
Jesse Holcomb We’ll get better at making the case for local journalism
Celeste LeCompte Local news needs local conversation to survive
Julie Posetti The year of the fight back
Cristi Hegranes A year to invest in the security of local journalists
Kelsey Proud Journalism becomes the escape
Jim Friedlich Meet Citizen Kane 2.0
Mariana Moura Santos From pageviews to impact
LaToya Drake Listen up: New stories, new storytellers
Alexandra Svokos Good luck convincing us millennials to pay
Alexis Lloyd & Matt Boggie The year product leads media
Renée Kaplan Our future could lie within our own organizations
Bill Grueskin Toward a symphony model for local news
Kjerstin Thorson Time to get mad about information inequality (again)
Zuzanna Ziomecka News leadership gets an overdue upgrade
Carolina Guerrero Spanish-language audio blows up
Taylor Lorenz Personal branding is more powerful than ever
Andrea Faye Hart Doing less harm, not just more good
Ståle Grut A new dawn for 3D tech in journalism
Rishad Patel A design system for responsible publishing
Thomas Hanitzsch The rise of tribal journalism
Colleen Shalby Representation becomes more than a talking point
Sue Robinson Reporters go on the offensive
Chase Davis We can acknowledge what we don’t know
Alyssa Zeisler We expand what (and how and who) we serve
Andrew Ramsammy The great re-pivot to audio
John Garrett You can’t raise prices forever
Umbreen Bhatti The story doesn’t end for the people we quote
Tyler Fisher This is journalism’s do-or-die moment
Angilee Shah The year news orgs say “yes” to real leaders
Monique Judge Committing to the truth, calling out lies
Adam B. Ellick Video forensic reporting goes mainstream — and local
Charo Henríquez Pivot to journalism
Renan Borelli Developing loyalty means developing your talent
Simon Rogers Data journalism becomes a global field
Pablo Boczkowski Reimagining the media for post-institutional times
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Eric Nuzum The year of the DIY podcast network
Dheerja Kaur A focus on problems, not platforms
Knight Foundation A year of local collaboration
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Ben Werdmuller The platform tide is turning
Don Day Timewalls and other reader revenue experiments
Ole Reißmann The rise of vertical storytelling
Mat Yurow Content competition from the tech companies
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Nicholas Jackson More transparency around newsroom decisions
Jonas Kaiser Catching up with “Neuland”
Matt Waite “I went to Node.js because I wished to live deliberately”
Zainab Khan Publishers whose products can stand up to social media giants will win
Jack Riley Facebook refugees, from ad revenue to news habits
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Linda Solomon Wood The year of the climate reporter
Steve Henn Smart speakers get smarter
Elizabeth Dunbar Local reporters reflect on what’s not important
Alberto Cairo A year of uncertainty and confidence
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Michael Grant More newsrooms experiment their way to success
Justin Kosslyn Text hits a tipping point
Tamar Charney Seriously: What do you do for people?
Annie Rudd A more intimate aesthetic of politics — on Insta
Frank Mungeam Tonight at 11: News, sports, and climate change
Ariel Zirulnick Participation gets professional
Joshua P. Darr The nationalization of political news will accelerate
Adam Smith Platforms will have to help rebuild trust in news
AX Mina The death of consensus, not the death of truth
Rubina Madan Fillion Fighting the reality of deepfakes
Jeff Chin We detox from Chartbeat
Kevin D. Grant A year to embrace journalism as public service
Sarah Marshall A return to destination journalism
Stefanie Murray Local news wakes up and starts collaborating
Marie Shanahan Newsrooms take the comments sections back from platforms
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Carl Bialik Fatigued news consumers will pay more for less news
Nico Gendron Reaching Generation Z beyond the coasts
Masuma Ahuja Make foreign coverage less foreign
Jeremy Gilbert AI finally becomes helpful
Winny de Jong Data journalism goes undercover
Kainaz Amaria We consider who’s behind the camera
Matthew Pressman The battle over objectivity intensifies
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Dave Burdick Seeing our blind spots
Julia Rubin Meeting people where they are
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Laura E. Davis More access, but not that kind
Stephanie Edgerly It’s time to understand the un-audience
Almar Latour Reported facts, weaponized in service of action
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Juleyka Lantigua Podcasting battles East Coast bias
Cory Bergman Journalism as a technology service
Jonathan Gill Publishers build a common tech platform together
Heather Chaplin Agree we’re partisan — for the democratic system
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers