AI made this prediction
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
Dannagal G. Young Stop rewarding elite performances of identity threat
Brian Moritz Rebuilding the news bundle
Jarrad Henderson Video editing will help people understand the media they consume
Raney Aronson-Rath Journalists will band together to fight intimidation
Francesco Zaffarano There is no end of “social media”
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Matt Rasnic More newsroom workers turn to organized labor
Doris Truong Workers demand to be paid what the job is worth
Alex Sujong Laughlin Credit where it’s due
Emily Nonko Incarcerated reporters get more bylines
Ståle Grut Your newsroom experiences a Midjourney-gate, too
David Cohn AI made this prediction
Surya Mattu Data journalists learn from photojournalists
Tamar Charney Flux is the new stability
S. Mitra Kalita “Everything sucks. Good luck to you.”
Michael Schudson Journalism gets more and more difficult
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Eric Ulken Generative AI brings wrongness at scale
Basile Simon Towards supporting criminal accountability
Al Lucca Digital news design gets interesting again
Leezel Tanglao Community partnerships drive better reporting
Burt Herman The year AI truly arrives — and with it the reckoning
Anita Varma Journalism prioritizes the basic need for survival
Jody Brannon We’ll embrace policy remedies
Bill Grueskin Local news will come to rely on AI
Tre'vell Anderson Continued culpability in anti-trans campaigns
Alexandra Svokos Working harder to reach audiences where they are
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Sue Schardt Toward a new poetics of journalism
Janet Haven ChatGPT and the future of trust
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Joe Amditis AI throws a lifeline to local publishers
Janelle Salanga Journalists work from a place of harm reduction
Sam Gregory Synthetic media forces us to understand how media gets made
Anthony Nadler Confronting media gerrymandering
Mar Cabra The inevitable mental health revolution
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
John Davidow A year of intergenerational learning
Shanté Cosme The answer to “quiet quitting” is radical empathy
Priyanjana Bengani Partisan local news networks will collaborate
Sue Robinson Engagement journalism will have to confront a tougher reality
Julia Angwin Democracies will get serious about saving journalism
Mariana Moura Santos A woman who speaks is a woman who changes the world
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Tim Carmody Newsletter writers need a new ethics
Ayala Panievsky It’s time for PR for journalism
Eric Nuzum A focus on people instead of power
Mael Vallejo More threats to press freedom across the Americas
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Karina Montoya More reporters on the antitrust beat
Eric Thurm Journalists think of themselves as workers
Alexandra Borchardt The year of the climate journalism strategy
Johannes Klingebiel The innovation team, R.I.P.
Khushbu Shah Global reporting will suffer
Cindy Royal Yes, journalists should learn to code, but…
Jim VandeHei There is no “peak newsletter”
Michael W. Wagner The backlash against pro-democracy reporting is coming
Jesse Holcomb Buffeted, whipped, bullied, pulled
Amethyst J. Davis The slight of the great contraction
Amy Schmitz Weiss Journalism education faces a crossroads
Upasna Gautam Technology that performs at the speed of news
Jonas Kaiser Rejecting the “free speech” frame
Moreno Cruz Osório Brazilian journalism turns wounds into action
Julia Beizer News fatigue shows us a clear path forward
Gordon Crovitz The year advertisers stop funding misinformation
Kathy Lu We need emotionally agile newsroom leaders
Don Day The news about the news is bad. I’m optimistic.
Hillary Frey Death to the labor-intensive memo for prospective hires
Anna Nirmala News organizations get new structures
Kerri Hoffman Podcasting goes local
Mario García More newsrooms go mobile-first
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Nicholas Diakopoulos Journalists productively harness generative AI tools
Susan Chira Equipping local journalism
Laura E. Davis The year we embrace the robots — and ourselves
Sarah Alvarez Dream bigger or lose out
Cory Bergman The AI content flood
Sam Guzik AI will start fact-checking. We may not like the results.
Christina Shih Shared values move from nice-to-haves to essentials
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Walter Frick Journalists wake up to the power of prediction markets
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Richard Tofel The press might get better at vetting presidential candidates
Victor Pickard The year journalism and capitalism finally divorce
Ryan Gantz “I’m sorry, but I’m a large language model”
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Joanne McNeil Facebook and the media kiss and make up
Alan Henry A reckoning with why trust in news is so low
AX Mina Journalism in a time of permacrisis
Larry Ryckman We’ll work together with our competitors
A.J. Bauer Covering the right wrong
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Kaitlyn Wells We’ll prioritize media literacy for children
Josh Schwartz The AI spammers are coming
Jaden Amos TikTok personality journalists continue to rise
Wilson Liévano Diaspora journalism takes the next step
Dana Lacey Tech will screw publishers over
Christoph Mergerson The rot at the core of the news business
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Jakob Moll Journalism startups will think beyond English
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Brian Stelter Finding new ways to reach news avoiders
Emma Carew Grovum The year to resist forgetting about diversity
Masuma Ahuja Journalism starts working for and with its communities
Gina Chua The traditional story structure gets deconstructed
Eric Holthaus As social media fragments, marginalized voices gain more power
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Taylor Lorenz The “creator economy” will be astroturfed
Jacob L. Nelson Despite it all, people will still want to be journalists
Barbara Raab More journalism funders will take more risks
Jessica Maddox Journalists keep getting manipulated by internet culture
Ryan Nave Citizen journalism, but make it equitable
Sarah Marshall A web channel strategy won’t be enough
Delano Massey The industry shakes its imposter syndrome
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Bill Adair The year of the fact-check (no, really!)
Rodney Gibbs Recalibrating how we work apart
Esther Kezia Thorpe Subscription pressures force product innovation
Errin Haines Journalists on the campaign trail mend trust with the public
Joshua P. Darr Local to live, wire to wither
Alex Perry New paths to transparency without Twitter
Nicholas Jackson There will be launches — and we’ll keep doing the work
Nikki Usher This is the year of the RSS reader. (Really!)
Zizi Papacharissi Platforms are over
Snigdha Sur Newsrooms get nimble in a recession
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
David Skok Renewed interest in human-powered reporting
Sumi Aggarwal Smart newsrooms will prioritize board development
Elizabeth Bramson-Boudreau More of the same
Sue Cross Thinking and acting collectively to save the news
Peter Sterne AI enters the newsroom
Ariel Zirulnick Journalism doubles down on user needs
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Simon Galperin Philanthropy stops investing in corporate media
Ben Werdmuller The internet is up for grabs again
Elite Truong In platform collapse, an opportunity for community
Nicholas Thompson The year AI actually changes the media business
Sarabeth Berman Nonprofit local news shows that it can scale
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Parker Molloy We’ll reach new heights of moral panic
Peter Bale Rising costs force more digital innovation
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Anika Anand Independent news businesses lead the way on healthy work cultures
Jessica Clark Open discourse retrenches
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Sarah Stonbely Growth in public funding for news and information at the state and local levels
