AI made this prediction
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
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Jaden Amos TikTok personality journalists continue to rise
Dannagal G. Young Stop rewarding elite performances of identity threat
Tamar Charney Flux is the new stability
Sarah Alvarez Dream bigger or lose out
Eric Ulken Generative AI brings wrongness at scale
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Kaitlyn Wells We’ll prioritize media literacy for children
Eric Nuzum A focus on people instead of power
Francesco Zaffarano There is no end of “social media”
Gordon Crovitz The year advertisers stop funding misinformation
Matt Rasnic More newsroom workers turn to organized labor
Basile Simon Towards supporting criminal accountability
Kathy Lu We need emotionally agile newsroom leaders
James Salanga Journalists work from a place of harm reduction
Jesse Holcomb Buffeted, whipped, bullied, pulled
Doris Truong Workers demand to be paid what the job is worth
Sumi Aggarwal Smart newsrooms will prioritize board development
Karina Montoya More reporters on the antitrust beat
Cindy Royal Yes, journalists should learn to code, but…
Janet Haven ChatGPT and the future of trust
Hillary Frey Death to the labor-intensive memo for prospective hires
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Snigdha Sur Newsrooms get nimble in a recession
Bill Grueskin Local news will come to rely on AI
Alex Sujong Laughlin Credit where it’s due
Christina Shih Shared values move from nice-to-haves to essentials
Don Day The news about the news is bad. I’m optimistic.
Priyanjana Bengani Partisan local news networks will collaborate
Joshua P. Darr Local to live, wire to wither
Julia Beizer News fatigue shows us a clear path forward
Peter Bale Rising costs force more digital innovation
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Bill Adair The year of the fact-check (no, really!)
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Jody Brannon We’ll embrace policy remedies
Laura E. Davis The year we embrace the robots — and ourselves
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Khushbu Shah Global reporting will suffer
Joanne McNeil Facebook and the media kiss and make up
David Cohn AI made this prediction
Alex Perry New paths to transparency without Twitter
Christoph Mergerson The rot at the core of the news business
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Anna Nirmala News organizations get new structures
Parker Molloy We’ll reach new heights of moral panic
Pia Frey Publishers start polling their users at scale
Al Lucca Digital news design gets interesting again
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Surya Mattu Data journalists learn from photojournalists
Ryan Nave Citizen journalism, but make it equitable
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Leezel Tanglao Community partnerships drive better reporting
Taylor Lorenz The “creator economy” will be astroturfed
Alexandra Svokos Working harder to reach audiences where they are
Gina Chua The traditional story structure gets deconstructed
Wilson Liévano Diaspora journalism takes the next step
Walter Frick Journalists wake up to the power of prediction markets
Sam Guzik AI will start fact-checking. We may not like the results.
Susan Chira Equipping local journalism
Mar Cabra The inevitable mental health revolution
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Amethyst J. Davis The slight of the great contraction
Julia Angwin Democracies will get serious about saving journalism
Ryan Gantz “I’m sorry, but I’m a large language model”
Elite Truong In platform collapse, an opportunity for community
Zizi Papacharissi Platforms are over
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Peter Sterne AI enters the newsroom
Ariel Zirulnick Journalism doubles down on user needs
Alexandra Borchardt The year of the climate journalism strategy
Michael Schudson Journalism gets more and more difficult
Richard Tofel The press might get better at vetting presidential candidates
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Barbara Raab More journalism funders will take more risks
Alan Henry A reckoning with why trust in news is so low
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Eric Holthaus As social media fragments, marginalized voices gain more power
Tim Carmody Newsletter writers need a new ethics
Larry Ryckman We’ll work together with our competitors
Burt Herman The year AI truly arrives — and with it the reckoning
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Jennifer Brandel AI couldn’t care less. Journalists will care more.
S. Mitra Kalita “Everything sucks. Good luck to you.”
Jakob Moll Journalism startups will think beyond English
Amy Schmitz Weiss Journalism education faces a crossroads
Jacob L. Nelson Despite it all, people will still want to be journalists
Shanté Cosme The answer to “quiet quitting” is radical empathy
Sue Cross Thinking and acting collectively to save the news
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Sue Robinson Engagement journalism will have to confront a tougher reality
Sue Schardt Toward a new poetics of journalism
Anita Varma Journalism prioritizes the basic need for survival
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Nicholas Jackson There will be launches — and we’ll keep doing the work
Emma Carew Grovum The year to resist forgetting about diversity
A.J. Bauer Covering the right wrong
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Johannes Klingebiel The innovation team, R.I.P.
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Ben Werdmuller The internet is up for grabs again
Raney Aronson-Rath Journalists will band together to fight intimidation
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Upasna Gautam Technology that performs at the speed of news
David Skok Renewed interest in human-powered reporting
Cory Bergman The AI content flood
Michael W. Wagner The backlash against pro-democracy reporting is coming
Jessica Maddox Journalists keep getting manipulated by internet culture
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Kerri Hoffman Podcasting goes local
Mariana Moura Santos A woman who speaks is a woman who changes the world
Jarrad Henderson Video editing will help people understand the media they consume
Errin Haines Journalists on the campaign trail mend trust with the public
Masuma Ahuja Journalism starts working for and with its communities
Elizabeth Bramson-Boudreau More of the same
Josh Schwartz The AI spammers are coming
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Mario García More newsrooms go mobile-first
Moreno Cruz Osório Brazilian journalism turns wounds into action
Jessica Clark Open discourse retrenches
Simon Galperin Philanthropy stops investing in corporate media
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
AX Mina Journalism in a time of permacrisis
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Ayala Panievsky It’s time for PR for journalism
Brian Stelter Finding new ways to reach news avoiders
Victor Pickard The year journalism and capitalism finally divorce
Sarabeth Berman Nonprofit local news shows that it can scale
Jonas Kaiser Rejecting the “free speech” frame
Dana Lacey Tech will screw publishers over
Nicholas Diakopoulos Journalists productively harness generative AI tools
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Delano Massey The industry shakes its imposter syndrome
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Esther Kezia Thorpe Subscription pressures force product innovation
Tre'vell Anderson Continued culpability in anti-trans campaigns
Eric Thurm Journalists think of themselves as workers
Jim VandeHei There is no “peak newsletter”
Emily Nonko Incarcerated reporters get more bylines
Anthony Nadler Confronting media gerrymandering
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Brian Moritz Rebuilding the news bundle
Nicholas Thompson The year AI actually changes the media business
Rodney Gibbs Recalibrating how we work apart
Nik Usher This is the year of the RSS reader. (Really!)
Sarah Marshall A web channel strategy won’t be enough
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
John Davidow A year of intergenerational learning
Mael Vallejo More threats to press freedom across the Americas
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Anika Anand Independent news businesses lead the way on healthy work cultures
Sam Gregory Synthetic media forces us to understand how media gets made
