The year AI actually changes the media business

“New companies will appear that use AI to aggregate and summarize journalism; reporters will learn how to use the new tools to find ideas; writers will figure out how it can help them compose new stories or at least get through writer’s block.”

This will be the year that AI actually changes the media business.

In the past, we’ve had AI writing short sports stories and helping with basic copy editing. This year, new companies will appear that use AI to aggregate and summarize journalism; reporters will learn how to use the new tools to find ideas; writers will figure out how it can help them compose new stories or at least get through writer’s block.

It’ll change the ad side too, with AI content production coming to advertising studios. It will change copy-editing to some degree, and it will help with fact-checking, too. It’s already changing the work of illustrators and changing the kind of skills needed to thrive in that field.

I also suspect that there will be intense debates about whether these changes are good or not. Regardless, I’m certain they are coming.

Nicholas Thompson is CEO of The Atlantic.

This will be the year that AI actually changes the media business.

In the past, we’ve had AI writing short sports stories and helping with basic copy editing. This year, new companies will appear that use AI to aggregate and summarize journalism; reporters will learn how to use the new tools to find ideas; writers will figure out how it can help them compose new stories or at least get through writer’s block.

It’ll change the ad side too, with AI content production coming to advertising studios. It will change copy-editing to some degree, and it will help with fact-checking, too. It’s already changing the work of illustrators and changing the kind of skills needed to thrive in that field.

I also suspect that there will be intense debates about whether these changes are good or not. Regardless, I’m certain they are coming.

Nicholas Thompson is CEO of The Atlantic.

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