We are in a period of immense uncertainty and change, particularly for traditional news outlets. Our colleagues in the newspaper business face a challenging few quarters. With the price of newsprint up dramatically, increasing home delivery prices alongside inflation is causing consumers to rethink subscriptions. Publishers that have relied on digital-display advertising are also affected by an industry-wide slowdown in programmatic advertising, as reflected in the most recent Big Tech earnings reports.
The drop in tech companies’ ad revenue reflects a fundamental shift in user behavior. The fourth wall has been broken.
People are recognizing that:
A pessimist would argue this is all bad for letting readers discover new journalism. I would argue that as users grapple with these challenges, there’ll be a renewed interest in human-powered reporting, journalistic standards and practices, and a flight to quality from readers seeking trustworthy journalism, well-edited and curated. I also believe there will be an increase in “ethical advertising” as brands look to get out of the social media mud.
David Skok is the CEO and editor-in-chief of The Logic.
We are in a period of immense uncertainty and change, particularly for traditional news outlets. Our colleagues in the newspaper business face a challenging few quarters. With the price of newsprint up dramatically, increasing home delivery prices alongside inflation is causing consumers to rethink subscriptions. Publishers that have relied on digital-display advertising are also affected by an industry-wide slowdown in programmatic advertising, as reflected in the most recent Big Tech earnings reports.
The drop in tech companies’ ad revenue reflects a fundamental shift in user behavior. The fourth wall has been broken.
People are recognizing that:
A pessimist would argue this is all bad for letting readers discover new journalism. I would argue that as users grapple with these challenges, there’ll be a renewed interest in human-powered reporting, journalistic standards and practices, and a flight to quality from readers seeking trustworthy journalism, well-edited and curated. I also believe there will be an increase in “ethical advertising” as brands look to get out of the social media mud.
David Skok is the CEO and editor-in-chief of The Logic.
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